Companies that wish to extend their reach beyond U.S. borders can
branch into emerging automotive markets that offer huge potential for
increased sales. The keys to successful international ventures are
careful research and reasonable expectations. The first step is to
discover what vehicles are available in the target locale, and the
second is to discover what products resonate with customers there. SEMA
offers several programs that can help get member companies started. [Read more]
The U.S. Department of Commerce is offering free export promotion and
assistance for SEMA Show exhibitors whose products contain a minimum
of 51% U.S. content. The deadline to register is September 10.
Please note the U.S. government definition: 51% of the total pre-margin value of the product or service. Marketing, packaging and domestic transportation that are included in the pre-margin cost can be included in the 51%.
Please note the U.S. government definition: 51% of the total pre-margin value of the product or service. Marketing, packaging and domestic transportation that are included in the pre-margin cost can be included in the 51%.
Visit the SEMA booth Hall 4.1 booth F69 at the upcoming Automechanika Frankfurt Show taking place September 14–19. SEMA will also display a number of fully customized American, European and Japanese vehicles throughout the Accesssories and Tuning Hall 4.1.
Thanks to the European Tuning Association (ETO) and the German association (VDAT) for their assistance.
- Read more about 21 SEMA-Member Companies Join Beijing Excursion to See China's Auto Trends Firsthand
Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.
“We found that about 40% of Subaru consumers seek high performance products,” he said. Subaru owners are also enthusiastic car club members; Liu reaches them through those clubs.
The Subaru brand is thriving in China—sales in the first seven months of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and Associates. The best selling model was the Forester SUV at 20,124 units. The Outback was a distant second with sales of just more than 6,000 units.
“We found that about 40% of Subaru consumers seek high performance products,” he said. Subaru owners are also enthusiastic car club members; Liu reaches them through those clubs.
The Subaru brand is thriving in China—sales in the first seven months of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and Associates. The best selling model was the Forester SUV at 20,124 units. The Outback was a distant second with sales of just more than 6,000 units.
The Department of Justice (DOJ) and the Federal Trade Commission (FTC)
revised the “Horizontal Merger Guidelines” to reflect changes in the
way mergers are reviewed since the guides were last revised in 1992.
Horizontal mergers are defined as two or more companies with similar
product lines. The guides help antitrust regulators from the DOJ and
FTC evaluate the likely competitive impact of mergers, distinguishing
between potentially harmful mergers versus mergers that will be
competitively beneficial or will likely have no competitive impact on
the marketplace.
Regardless of whether they are eligible or participate in the International Buyers' Guide, 2010 SEMA Show exhibitors are encouraged to
take advantage of other SEMA-sponsored programs to help them connect with the more than 20,000 international buyers expected at
the 2010 SEMA Show.
The U.S. Department of Commerce is offering free export promotion and
assistance for SEMA Show exhibitors whose products contain a minimum of
51% U.S. content. If your products meet this requirement, click here to complete the form for the free assistance and to register for your free listing in the International Buyers' Guide.
Private passenger-car sales only took off in China around 2001.
Initially, the government was the main consumer of vehicles of all
kinds. Private car ownership was out of the reach of most Chinese.
BMW expects its sales in China in 2010 to grow by 30% to 120,000 units.
Mercedes-Benz aims to sell more than 100,000 passenger vehicles in
China in 2010, the vice president of sales and marketing for
Mercedes-Benz Cars said in April. Audi, the top-selling luxury brand in
China, is on course to sell more than 200,000 units there in 2010.
J.D. Power and Associates forecasts that China’s light-vehicle market
will hit 15.8 million this year, up 20% over 2009. That’s nearly
one-quarter of global sales. In contrast, the U.S. market will only
grow 12% to 11.7 million, forecasts J.D. Power.