Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and printing a company’s product catalog, newsletters or periodicals. In addition, the time of year the pieces need to be created can also be a heavy burden on many companies’ bottom line.

Minimize or eliminate reverse engineering costs on this popular compact with CAD data through SEMA Tech Transfer.

More than half of distributors queried for the recent SEMA Financial Benchmarking Report indicated that sales increased year-to-date through March, compared to the same period in 2009. More than half were also optimistic that sales would continue rising through the following three months.

Mike Spagnola, president of Street Scene Equipment and a key SEMA Show ‘N Shine car show organizer, is encouraging all members of the industry to step up and answer SEMA President and CEO Chris Kersting’s head-shaving challenge. Following the example of several principals from last year’s Show ‘N Shine and Pinewood Drag Races, including Spagnola and SEMA Cares Committee Chairman Joel Ayres, Kersting has agreed to shave his head to benefit the Childhelp and Victory Junction Gang Camp children’s charities.

News from SEMA's councils and committees.

President of custom automaker and specialty-equipment industry collaborator Local Motors kicks off the 2010 SEMA Show with morning keynote address.

Your 2010 Show Directory listing is one of the most important aspects of promoting your participation at the 2010 SEMA Show. The information you provide will be placed in the online floorplan, 2010 Show Directory and 2010 Show Pocket Guide. Buyers use this information in pre-Show planning, when they are walking the floor onsite and as a resource throughout the year after the Show.

The SEMA Show Exhibitor Summit took place in May and offered participants valuable information, techniques and skills designed to guarantee a profitable and successful SEMA Show experience. The Summit featured key staff and trade show industry experts leading a series of programs created to ensure exhibitors get the most out of the industry’s annual trade event.

To accommodate demand for exhibit space in the Racing & Performance, Hot Rod Alley, and Restoration Marketplace sections of the 2010 SEMA Show, organizers are opening the large meeting rooms adjacent to the Las Vegas Convention Center's Central Hall.