To learn what it takes to market product for use by American armed services, we talked to some specialty-equipment manufacturers that have branched out from traditional commercial sales to work with military suppliers. Among those willing to share their experiences were FOX Racing Shox, ICON Vehicle Dynamics, Wilwood Engineering, MasterCraft Safety, Roush Yates Performance Products and Rhino Linings.

Internet speaker and business consultant Joe Dysart has outlined some of the key elements that should be in place, based on insights from top experts in the medium, when developing a social media policy for your company and its employees.

News and updates from SEMA's councils and committees.

Todd Gartshore, co-founder and vice president of marketing for Baer Brakes, passed away suddenly Sunday morning, June 26. Gartshore was a dedicated SEMA volunteer, a passionate supporter of the industry and a well-regarded personality among all who knew him.

News and updates from SEMA's councils and committees.

All members of the association are invited to join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California.

News and updates from SEMA's councils and committees.