In a recent post on the Youth Market forum on SEMA.org regarding whether youth interest in automobiles is declining, Claudia Soto of MSD Ignition said: “I think in addition to the increase in technology and the perception that cars are merely a source of transportation and nothing more within this young generation, the lack of face-to-face communication has created empathy within this young group. There really is no passion, no interests in anything outside the video games, texts, e-mails, social media, etc.”

Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone. This article is focused on helping you hire salespeople for the right reasons—and in the right way.

Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never ceased to customize and care for their vehicles.

News and updates from SEMA's councils and committees.

Packaging is about more than protecting a product during shipping, handling and storage. It’s an extension of the product itself. When properly executed, good packaging reduces costs while branding and promoting the company and the product to consumers. Ultimately, it’s all about promise and performance to the buyer.

News and updates from SEMA's councils and committees.