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eNews Article

5 Compelling Reasons for Automotive Restylers to Enter the 2024 SEMA PRO Cup Challenge

The program invites automotive restylers to design an accessory package for a new-model car or truck that is marketable, easy to replicate and profitable to dealerships.

Council or Network Update

TORA Powers Up: Annual Planning Meeting and Event Energizes Off-Road and Truck Accessory Industry

Find out how the TORA Select Committee is advancing the truck and off-road market through strategic planning. Plus, get a recap of our recent networking event at Jeep Beach Week!

Council or Network Update

Applications Now Open for 2024 TORA Feature Vehicle Program

SEMA Truck & Off-Road Alliance (TORA) members who would like to showcase their build in a prime location at the 2024 SEMA Show have until Friday, August 30, to submit their TORA Feature Vehicle Program applications at this link. Up to 10 unique builds will be featured as part of TORA's Feature...

Council or Network Update

Welcome New TORA Members!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council's newest members! 351 Saskatchewan 3gen Group LLC Brok Products ClubNation LLC Desert Shark DuroBumps Federated Auto HCF Motorsports LLC Heimdall Partners LLC Hothead Headliners Inc Magnuson Products LLC Martin's Rod and...

Council or Network Update

TORA Member Spotlight: Bond Gilmer of Rebel Off Road Shares Upcoming Projects

The SEMA Truck & Off-Road Alliance (TORA) named Rebel Off Road as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Bond Gilmer, Rebel Off Road's president, below. SEMA News: Tell us the story of Rebel Off Road. How did the company start?  Bond...

Council or Network Update

Nominate for TORA Awards to Honor Truck and Off-Road Industry Excellence

Nominations for the SEMA Truck & Off-Road Alliance (TORA) Hall of Fame, Retailer of the Year, and Jessi Combs Ambassador of the Year awards are open now at www.sema.org/cn-awards. Presented at the SEMA Show, the TORA Industry Awards honor outstanding members who have made significant contributions...

Council or Network Update

New Market Report: Pickup Sector Accounts for 32% of Retail Sales

The Pickup sector remained strong for the automotive specialty-equipment market in 2023, accounting for 32% of retail sales, according to the new 2024 SEMA Market Report. Automotive specialty-equipment market sales also grew to $52.3 billion in 2023, an increase of about 1% over 2022. Produced by...

Council or Network Update

VIDEO: Relive the '24 Toyota Tacoma Measuring Session at SEMA Garage

SEMA Garage recently completed another successful measuring session, this time offering specialty-equipment manufacturers access to the '24 Toyota Tacoma. Watch the video below to hear from participants and learn how they benefited from attending the measuring session. Interested in attending the...

Event

How to Exceed Customer Satisfaction with Daily Management

08/14/2024 - 11:00 - 08/14/2024 - 12:00

Practical and proven method to ensure your team exceeds customer satisfaction each and every day.

Event

Motivating My Company to Have an Ally Mentality and the Value it Brings

08/20/2024 - 13:00 - 08/20/2024 - 14:00

This panel of company owners/executives will give a first-hand account of what male ally initiatives they have implemented in their teams/companies and talk about the value it has brought. Viewers will be able to ask questions about these initiatives and take away ideas for how to build their own...