By Ashley Reyes
Automotive restylers have a unique opportunity to showcase their creativity and talents in front of thousands of SEMA Show attendees by applying for the 2024 SEMA PRO Cup Challenge.
Organized by the SEMA Professional Restylers Organization (PRO), the program invites automotive restylers to design an accessory package for a new-model car or truck that is marketable, easy to replicate and profitable to dealerships. Six competitors will be selected to display their build in the PRO booth in the West Hall of the SEMA Show, where it will be voted on by industry judges and SEMA Show attendees for the chance to win one of two coveted awards.
Below are five compelling reasons to apply for the SEMA PRO Cup Challenge:
- Gain Industry Recognition: Participating companies gain exposure and recognition, both leading up to and during the SEMA Show, enhancing their credibility and reputation.
- Participate in Networking Opportunities: The challenge provides a platform to connect with industry leaders and potential clients, fostering valuable relationships.
- Receive Marketing and Promotional Support: Competitors receive marketing and promotional support through SEMA's channels, increasing their visibility and brand awareness.
- Boost Skill Development: The competition encourages innovation and creativity, helping participants refine their skills and stay updated with industry trends and standards.
- Enhance Business Growth: Winning or even participating in the challenge can attract new business opportunities, contributing to business growth.
In 2023, VIP Distributing Company won the SEMA PRO Cup Challenge People's Choice Award for the company's accessory package for the '23 GMC Yukon Denali. The package featured a No More Chrome Premium Blackout Package, Llumar Window Tint (Front 2), Llumar Air 80 Windshield Tint, ERA Paints Paint Brake Calipers and Cardinal Paints Powder Coast Exhaust Tips.
VIP Distributing Company's '23 GMC Yukon Denali
Applications for the 2024 SEMA PRO Cup Challenge are due August 9, 2024. Selected applicants will be required to submit a build sheet with the basic idea of their package by September 6, 2024. For full build criteria and to apply, visit sema.org/pro-cup-challenge.
Questions can be directed to PRO Council Director Denise Waddingham at deniselw@sema.org.