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Council or Network Update

TORA Welcomes Matt Caldwell to Select Committee

TORA is happy to welcome Matt Caldwell, Tread Lightly!, as the council’s newest select committee volunteer. Caldwell will serve a two-year term and play a critical role in helping to shape and truck and off-road aftermarket and execute meaningful programs for TORA members.
Council or Network Update

New Research: Understanding the Pickup Accessorization Market

New research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.
Council or Network Update

Join TORA for a Cross-Council Mixer at CAN Conference

TORA members are invited to attend a cross council mixer taking place at the Custom Automotive Network (CAN) Conference in Phoenix, Arizona, September 7, from 6:00 – 7:00 p.m. at the Arizona Grand Resort and Spa.