New research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.
TORA members are invited to learn more about the pickup market, including details about the vehicles, specialty parts, and the people who buy and accessorize them.
Aftermarket professionals will learn about data and findings from the all-new "SEMA Pickup Accessorization Report," which is now available for download here.