Showcase your restyling creativity and skills by entering the 2022 SEMA PRO Cup Challenge. The competition is a great way to showcase your talents and be recognized as an award-winning restyler. Now in its third year, the SEMA PRO Cup Challenge promotes accessorization of new cars and trucks from...

PRO named Nia Body Kits as the council's newest spotlight member. Get to know the story of the company in SEMA's interview with NIA Body Kits president Kevin Abril, below. SEMA: Tell us the story of your shop. Kevin Abril: It started out as a hobby making a custom body kit for my personal high...

Technicians, installers, shop management and shop owners are invited to a one-day installer training and general membership meeting, where they will get product training directly from leading manufacturers, as well as connect with PRO member companies. Learn More Taking place at Auto Image in...

PRO is proud to welcome our newest member companies! Bakers Service Basura Blanca Garage Classic Designs Automotive Covr Group Limited Distilled Coatings & Performance LLC eXoMod Concepts Guangzhou Issyzone Technology Co., Ltd. R and R Speed Rusty Bones Productions

Auto shop students from schools around the U.S. are making final customizations to their Jeep Wrangler TJs and 3rd Gen Toyota 4Runners as part of the SEMA High School Vehicle Build Program. The program, which was put hold on 2020 due to COVID-19, uniquely connects high school automotive shop classes...

The recently released 2022 SEMA Market Report includes 90 pages of new data on vehicle sales and the specialty-equipment industry from January – December 2021. Below, is a chart from the market study that shows new vehicle sales and its forecast. While dealers are selling vehicles as fast as they...