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Council or Network Update

Welcome New TORA Members!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council’s newest member companies! American Expedition Vehicles Armadillo Designs, Inc. Billet Racing Boss One Media LLC Cache Inc. Firewire LEDs Freel Good Performance Full Throttle Equipment Kentucky Truck Tuning License Plate Media...

Council or Network Update

TORA Member Spotlight: Adventure Lifestyle Group

The SEMA Truck & Off-Road Alliance (TORA) named Adventure Lifestyle Group as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Chris Gramelspacher, Adventure Lifestyle Group's director of strategic initiatives, below. SEMA News: Tell us the story...

eNews Article

Save On Tickets for Industry Night @ SEMA Featuring The Goo Goo Dolls When You Buy Before October 6

Tickets for this exclusive celebration of car culture still start at just $39, so act now before prices increase this Sunday!

eNews Article

SEMA Show Allows Exhibitors to Introduce Innovations Confidently. Here's How You Can Help, Too

The SEMA Show continues to be a supportive environment to foster innovation with resources and on-site legal assistance so companies can focus on maximizing business opportunities.

eNews Article

Movers & Shakers: 'Keys to Ride' Winner to Be Announced at SEMA, QA1 Hires Ryan Gebhardt

Gebhardt will oversee all marketing efforts and brand strategy for QA1 and Speedtech Performance.

eNews Article

The SEMA Overland Experience Returns in 2024

The highly anticipated immersive display adjacent to West Hall will feature cutting-edge innovations and groundbreaking gear for custom-built vehicles designed to conquer rugged terrain.

eNews Article

Advocacy - Small Business

UPDATE: East and Gulf Coast Ports Shut Down Indefinitely Due to Strike

SEMA and our coalition partners are urging President Biden to intervene in the strike, which poses a threat to thousands of small businesses.

eNews Article

Caesars Palace, Flamingo LV, MGM Grand and Park MGM Among SEMA Show Hotels With Reduced Resort Fees

Booking through the SEMA block guarantees Showgoers the lowest rates in Las Vegas during the SEMA Show.

eNews Article

Advocacy - Small Business

SEMA and PRI PAC at Holley LS Fest East: A Weekend of Innovation, Community and Advocacy

The event provided an opportunity for the SEMA & PRI PAC to connect with supporters, showcase industry innovation and strengthen advocacy efforts for the automotive aftermarket.

eNews Article

Exhibitors: Grow Brand Awareness, Media Coverage With the SEMA Show Online Media Center

The SEMA Show Online Media Center is now available for exhibiting companies to submit SEMA Show-related press releases to be included on the SEMA Show website.