The Hot Rod Industry Alliance (HRIA) will host a Roundtable Discussion at the 2024 Grand National Roadster Show, in which top hot-rod builders will share their industry insights and expertise. The Roundtable Discussion will take place on Friday, February 2, 3:00 p.m.-4:00 p.m. PST in Building 9...

HRIA is proud to welcome the council's newest member companies! Alpha Built Fabrication BackYard Fabrication LLC Bob's Chop & Swap LLC Bozsik Designs BRE - Bill Robertson Enterprises Coughran Mechanical Services Giltner's Garrage LLC GlobalWorkshop Main Street Classics North Speed Pro-Motive Street...

Education and networking were prominent at the various Hot Rod Industry Alliance (HRIA) events that took place during the 2023 SEMA Show. Following is a recap of HRIA events targeted to the hot rod industry. HRIA Unveils Inspiring Vehicle to a Worldwide Audience J-Rod & Customs debuted a one-of-a...

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through...