Photo for this release: Chatbot Suggested caption: Meet Bessie, the SEMA Show’s new AI-powered chatbot, designed to answer questions and provide information about the 2023 SEMA Show. New SEMA Show AI Chatbot Provides Enhanced Experience for Attendees DIAMOND BAR, Calif. (Oct. 26, 2023) – The SEMA...

Photos for this release: SEMA Garage Suggested caption: The capabilities of the SEMA Garage ADAS Technology Center in Detroit, Mich., will be showcased to attendees at the SEMA Show Oct. 31-Nov. 3 at the Las Vegas Convention Center. ADAS AND EMISSIONS TESTING FEATURED IN SEMA GARAGE AREA AT SEMA...

RISK AND REWARD TO HIGHLIGHT THE SEMA SHOW KICKOFF BREAKFAST -- Anstead and Foust Share Story of Pikes Peak Triumph at Industry Gathering, Exemplifying the Creative Journey to Bring New Products to Market for Award Winners -- DIAMOND BAR, Calif. (Oct. 25, 2023) – English TV presenter Ant Anstead and...

Graphic for this release: SEMA Fest Suggested caption: SEMA Fest, a new two-day festival celebrating motorsports, music and car culture, will be held Nov. 3-4 at the Las Vegas Festival Grounds. SEMA Fest will feature two stages with 22 musical acts and motorsports entertainment from Formula DRIFT...

Images for this release: Margaret Hoover and SEMA Show Logo Suggested caption: Political analyst and host Margaret Hoover will lead a discussion panel with industry leaders on the Future of Automotive Fuel Technology during the 2023 SEMA Show. MARGARET HOOVER TO MODERATE SEMA SHOW DISCUSSION WITH...