Find out how the council is shaping the future of the automotive restyling industry with strategic planning. Plus, exciting news about the PRO Cup Challenge!

The SEMA Professional Restylers Organization (PRO) recently released an updated edition of its PRO Sales Training Manual, a unique resource that helps restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from the manual that outlines...

The SEMA Professional Restylers Organization (PRO) named Restyler Connect as the council's newest spotlight member. Get to know the story of the company in the SEMA News interview with Restyler Connect's owner Josh Poulson below. SEMA News: Tell us the story of your shop. Josh Poulson: I partnered...

The SEMA Professional Restylers Organization (PRO) is proud to welcome the council's newest members! Dealer Tire Finesse Customs McCright Customs MG&A Strategy Performance Wraps We Wrap

The Professional Restylers Organization (PRO) has released new quality control inspection checklists for installers, technicians and management. The checklists outline the steps needed to complete an installation process, ensuring that all team members are delivering consistent quality when...

Knowing how to educate dealers about the value of vehicle accessorization and working with a professional accessory provider is crucial for any restyling professional. Available to PRO members as a member benefit, the PRO Vehicle Accessorization Flyer shares the latest information every dealer...

Attention all PRO members: Get ready to advocate for the automotive specialty-equipment industry! SEMA's upcoming rallies in New York (May 14), California (June 5) and Pennsylvania (June 11) are your opportunity to amplify your voice, stand up for the industry's future and engage directly with key...