Recognizing successful individuals and companies is an important aspect of SEMA’s role as it pursues its mission of helping the industry succeed and prosper. Along with helping to enhance the aftermarket community, awards provide a way of sharing best practices and achievements.

In 2016, Marisol Herrera, then 23 and a self-professed “non-car person,” applied for a receptionist’s job at the Zimmerman Automobile Driving Museum, a small private collection in El Segundo, California. Six years later, Herrera now serves as the museum’s executive director, overseeing a collection...

According to the U.S. Bureau of Labor Statistics, 20% of small businesses go bankrupt within one year, and more than 50% fail within five. The reasons may vary between businesses (bad cash-flow management, poor product quality, lackluster customer service), but they can generally be traced to a...