Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:>> SEMA Webinar, "Make 2009 Turn Out Fine: It's Only the Little Things that Matter," September 4, 2008 10:00 a.m. (PDT)>> Honda Fit Measuring Session at American Honda, Torrance, California...

SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to eNews@sema.org. Note: make sure to include “Hot Links” in the subject line of the e-mail...

Ford recently announced that it will charge a $700 premium for its EcoBoost engine system debuting in 2009. According to AutoWeek, the 20% improvement in fuel economy comes from the use of turbocharging and direct injection and will enable buyers to recoup the premium within two years (the article...

Total small-car sales increased by 14% in July over the same-month sales last year. Although gas prices began to fall back below $4 a gallon last month, prices are still hitting consumers hard and forcing them to trade in their larger SUVs and pickups for small cars. Top sellers, such as the Toyota...

Motorsports has been a profit stream for many specialty-equipment companies for decades, from those that manufacture and sell parts for race cars and trucks to those that take advantage of the advertising opportunities the often large crowds of spectators at these venues present. SEMA Market...

How do you advertise and promote your business and products? SEMA members recently said that car shows were the number-one avenue for product promotion, according to SEMA market research. From having parts installed on a project car to making actual connections with consumers by having a booth at a...

Over 25% of respondents indicate that they currently own some type of vehicle navigation system, according to results from the Morpace Inc. Omnibus Study fielded in July 2008. The rate of ownership of this technology is highest for married respondents and those earning at least $50,000 annually, and...

Despite slumps in pickup sales, the more than 1,000 pickup owners surveyed for a SEMA-commissioned study indicate that consumers within this market segment are still planning to customize their vehicles.