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Lock in the best deal to see live performances by Cage the Elephant, SUBLIME, Fitz And The Tantrums, and Petey.
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Network with a global automotive community before sitting down with a plated breakfast, celebrity keynote and special presentations. See the future direction of the automotive aftermarket and the presentation of New Products Awards. Seating is limited, reserve your spot today!
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SEMA Fest brings together the captivating world of automotive culture that can only be found at the SEMA Show with some of the biggest bands in music. It's a one-of-kind live and epic event that is a true bucket list experience for music lovers and car enthusiasts all held at the Las Vegas...
Press Release Article
THRILLING MOTORSPORTS ACTIVATIONS SET FOR 2024 SEMA SHOW -- Outdoor attractions to include Shell Performance Unbound, OPTIMA Unleashed, Nitro Circus, Ride With Us, and more -- DIAMOND BAR, Calif. (Oct. 25, 2024) -- The Specialty Equipment Market Association (SEMA) is bringing motorsports action to...
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Check out the full schedule of celebrity appearances here to find out where your favorite builder, racer, influencer or television star will be appearing!
eNews Article
Discover the spectacular and interactive activations--from OPTIMA to Nitro Circus to Shell Performance Unbound and more--set for the SEMA Show.
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The chart-topping band has sold out shows at some of the country's biggest venues and built a committed fanbase.
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By SEMA News Editors Lincoln Nautilus Named 2025 MotorTrend SUV of the Year MotorTrend Group has announced the Lincoln Nautilus as the 2025 SUV of the Year award winner. Lincoln's premium SUV stood out from competitors thanks to its elegant and sporty exterior, excellent driver assist features...
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Get to know Tran, marketing director at LIQUI MOLY, in her interview with SEMA News.
eNews Article
Events and activations planned for the 2024 SEMA Show.