By SEMA News Editors
The 2024 SEMA Show, November 5-8 in Las Vegas, will showcase the latest products and innovations inside a packed and bustling Las Vegas Convention Center. Equally exciting, however, are the spectacular outdoor motorsports activations, where thrilling demonstrations and high-energy experiences are a must-see, adding to the unforgettable atmosphere of the Show!
All of the SEMA Show's outdoor areas will include a featured vehicle display or activation, providing something for every type of attendee. In this SEMA News exclusive preview, we'll focus on the Silver and Bronze Lot activations situated outside of the Central and Lower South Halls. Stay tuned for more details on the Diamond Lot activations outside of West Hall next week!
Shell Performance Unbound Experience
Silver Lot, Booth #80001
Stop by Shell Performance Unbound Experience at the SEMA Show to get close to high-end builds, like this one from last year's event.
The Shell Performance Unbound Experience returns to the SEMA Show this year in Booth #80001 in the Silver Lot. In the interactive Shell V-Power NiTRO+ area, Showgoers can get up close to the No. 22 Shell-Pennzoil Ford NASCAR vehicle and experience the thrill of driving on a race track in one of Shell's high-end racing simulators. In addition, Shell scientists will be on hand to discuss Shell's premium gasoline.
Perhaps best of all, Showgoers can visit this activation for the chance to win a ride along in the RTR Motorsports drifting vehicle piloted by a professional driver, plus more fantastic prizes and giveaways! Interested attendees should drop by the Shell Performance Unbound Experience to learn more.
OPTIMA Village and the OPTIMA Ultimate Street Car Invitational
Bronze Lot outside of Lower South Hall
OPTIMA Village will return to the SEMA Show with new-for-2024 activations and opportunities!
The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. Get ready for one of the most thrilling spectacles, a full-throttle experience that ignites all the senses. Imagine the raw power of finely tuned engines roaring to life, the exhilarating scent of burning rubber filling the air, and the heart-pounding excitement as high-performance cars push their limits.
Nearly 100 vehicles will gather at OPTIMA Unleashed to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI). On the opening day of the SEMA Show, Tuesday, November 5, attendees will find the competing cars parked front and center at the OPTIMA Unleashed. There, they will be judged on the construction and modifications that enhance the look, performance or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories.
On Wednesday and Thursday, the Peak Performance Challenge will be hosted on OPTIMA's Bronze Lot track. This is an acceleration and braking competition—a timed event that establishes the ability of the car and driver to accelerate, negotiate tight turns and stop in a designated spot.
Following the close of the SEMA Show on Friday, November 8, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, November 9.
SEMA Battle of the Builders presented by Mothers
Silver Lot, Booth #81218
Last year's Battle of the Builders presented by Mothers saw Andy Leach of CAL Automotive Creations (next to the green vehicle) take home the overall win.
This one-of-a-kind program needs to be witnessed in person at least once. Battle of the Builders is a coveted and popular program that helps attendees--and millions following the action online--to spot trends and see the latest techniques of some of the world's most influential vehicle builders. The action unfolds throughout the SEMA Week, with several events and promotions leading up to the crowning of the champion at the SEMA Cruise on Friday, November 8.
Last year, Andy Leach of CAL Automotive Creations secured the overall winner title with his '60 Buick Invicta Custom displayed in the CleanTools booth. The "X-60" was meticulously crafted by Leach and showcased concept-car styling, featuring a wedge-sectioned body adorned with machined brass trim. The unique chassis, complete with sculpted floors, is a one-off design boasting an I-beam style derived from an IFS and IRS. The car rides on nine-piece layered wheels and is powered by a 401 Nailhead motor equipped with a crank-mounted Procharger. Every component is scratch-built, including the handmade interior, which saw the trim machined to resemble what could have been a factory finish.
You'll need to attend the upcoming SEMA Show to see which ride will take home the 2024 Battle of the Builders title!
Foose Design
Silver Lot, Booth #81299
The Foose Design area by the legendary artist Chip Foose will move outdoors in 2024, providing an exclusive showcase of one-of-a-kind vehicle designs!
Back by popular demand, Chip Foose is once again providing the official art for the SEMA Show! Attendees may see Foose's artistry reflected throughout the Show, plus additional one-of-a-kind vehicle designs and renderings in this exclusive outdoor showcase. Who knows, maybe the legendary Chip Foose himself will be there!
Live RWB Build
Silver Lot, Booth #81290
In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (also known as Rauh Welt Begriff) Fame will build a '07 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3, outside of Nakai's personal car in Japan, that will get the RWB wide-body treatment. This will be a live and in-person build taking place at the SEMA Show in the Silver Lot Booth 81290. This feature area will also include well-known RWB builds on display. Attendees may even get the opportunity to connect with the car owners while there!
Nitro Circus
Silver Lot
Last year, Nitro Circus wowed on the SEMA Fest campus, and this year, it returns to the SEMA Show campus!
Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua and more, who are set to push the boundaries of what's possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years with jaw-dropping performances. This year's high-octane display will be no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for but on the SEMA Show campus.
You won't want to miss seeing these interactive activations in-person at the 2024 SEMA Show. Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register.