In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the all-electric '22 Ford E-Transit! The event will allow SEMA members to have a close-up experience with Ford’s first all-electric E-Transit van. Features on the new E-Transit will include: 350...
TORA members have an exclusive opportunity to showcase their vehicles in a premier spot outside of the LVCC West Hall in the TORA Feature Vehicle Trail at the 2022 SEMA Show in Las Vegas, Nevada. Open exclusively to TORA members, the program will highlight six to eight unique builds in a high...
TORA will host two events at the 2022 SEMA Show where members will be able will network and build strong quality connections unlike any other. As Show time nears, please add the following events to your Show itinerary
TORA named Erik Heitman as the council's newest spotlight volunteer. Heitman is the brand manager at Top Tier Suspensions, an automotive wholesale distributor of high-performance off-road products. Read about Heitman in his interview with SEMA below. SEMA: What inspired you to pursue a career in the...
TORA is happy to welcome Matt Caldwell, Tread Lightly!, as the council’s newest select committee volunteer. Caldwell will serve a two-year term and play a critical role in helping to shape and truck and off-road aftermarket and execute meaningful programs for TORA members.
New research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.