Attention 2008 SEMA Show Exhibitors! We are putting the finishing touches on the 2008 SEMA Show Official Directories and there is still time to reserve your ad in the following print publications that serve the SEMA Show:

The SEMA Young Executives Network (YEN) and SEMA Manufacturer’s Rep Council (MRC) will be co-sponsoring the 2nd annual Performance Warehouse Association’s (PWA) Silent Auction to benefit the SEMA Memorial Scholarship Fund at their Annual PWA Conference being held September 21–24, 2008, at The...

If a new vehicle owner cannot quickly view product information and easily determine whether a specialty-equipment part is right for them, that sale can be lost forever. Why? Because according to SEMA market research, 40% of all specialty-equipment parts are purchased within the first month of owning...

Filler for eNews

There's no doubt about it: Customer opinions about your company and its products and services can mean success or failure for an automotive aftermarket business. Understanding the aspects of your business that drive satisfaction (or dissatisfaction) can put you a step ahead of your competition. This...

Filler for eNews

Ace spy photographer Brenda Priddy tells us that it's been over a year since she and her network first spotted the C197 mule, the car that is to become the next Mercedes-Benz to sport the brand's iconic gullwing doors. At that time, the car was a cobbled-together tester with slapped-on Viper parts.

Filler for eNews

SEMA defeated California legislation to require annual (rather than biennial) smog-check inspections for vehicles 15 years old and older. The bill would also have required that funds generated through the additional inspection fees be deposited into an account which could then be used to scrap older...