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eNews Article

Spy Shots: Range Rover EV, Tesla Cybertruck Benchmarked by Toyota, Aston Martin DBS and More

By SEMA News Editors First Look at New Range Rover EV SEMA News sources recently captured the first shots of the first medium-sized, all-electric Range Rover, set to hit the market in 2025. Believed to be the successor to the Range Rover Velar, the vehicle is redesigned as a sleek, luxurious...

eNews Article

Advocacy - ICE & EPA

Thousands of SEMA Members Oppose California Mandate Banning New Gas-Powered Vehicle Sales

SEMA and industry members sent the EPA more than 5,000 letters detailing the impact ICE bans would have on small businesses.

eNews Article

RANDYS Worldwide 'Total Takeover 2' National Dealer Promotional Day Returns

Dealers who join the program will receive multiple benefits, including custom marketing graphics, discounts on participating brands and more.

eNews Article

PRO Member Spotlight: Restyler Connect

Learn about the software platform built for restylers in the PRO council's latest member spotlight.

eNews Article

ARMO Highlights Innovation at Spring Carlisle Through Hot Products Showcase

Showcase participation is free and open to ARMO-member companies as a benefit of membership.

Council or Network Update

PRO Releases New Quality Control Inspection Checklists

The checklists outline the steps needed to complete an installation process, ensuring all team members are delivering consistent quality. Get your free copy now.

Council or Network Update

Increase Profits: Download the Updated PRO Sales Training Manual

The Professional Restylers Organization (PRO) has released the fourth edition of its PRO Sales Training Manual, a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Email Denise Waddingham for your copy. The new edition builds...

Council or Network Update

Get Inspired: Check Out PRO’s Build of the Month!

The SEMA Professional Restylers Organization (PRO) is raising awareness of innovative builds in the restyling market by highlighting members' accessorized vehicles on PRO social media. With over 75,000 PRO social media followers, PRO encourages all members to share their latest work to promote their...

Council or Network Update

PRO Volunteer Spotlight: Terry Payne of RDMBUILDS Shares His Passion for Restyling

The SEMA Professional Restylers Organization (PRO) has named Terry Payne, CEO of RDMBUILDS, as the council's newest spotlight volunteer. Get to know Payne and his passion for restyling in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? RDMBUILDS CEO...

Council or Network Update

Welcome New PRO Members!

The SEMA Professional Restylers Organization (PRO) is excited to welcome the Council's newest member companies! 1st Gear Garage 285 Motorsport Inc. Allain Motorsports Alpha Built Fabrication American Standard Window Film Apex Chassis LLC Association of California Car Club Inc. Auto Trim Design of...