By SEMA News Editors
RANDYS Worldwide is bringing back its Total Takeover event for a second year.
Building on last year's inaugural Total Takeover--which highlighted Yukon Gear & Axle--the company will feature a larger lineup of brands for Total Takeover 2.
In 2023, Total Takeover saw Yukon Gear & Axle partner with more than 100 dealers across the country to offer special pricing on products and installation with support from Yukon Gear & Axle marketing.
Total Takeover 2 will feature three new brands: ICON Vehicle Dynamics, Dynatrac and Carli Suspension. Dealers who join the program will receive multiple benefits, including custom marketing graphics tailored to their businesses, discounts on participating brands, crew T-shirts and shop banners. Furthermore, brand marketing groups will collaborate closely with the installers on social-media initiatives, ensuring widespread awareness within their local communities.
"We were very excited about how the Yukon Total Takeover supported our installers in building their brands and their business in their local market," said Neal Hollingsworth, vice president of marketing at RANDYS Worldwide. "The day gave the shops a reason to put on an event, invite customers in for show and tell, provide lunch and just have a reason to celebrate the day."
Installers interested in participating in the Total Takeover 2 can visit randysworldwide.com/total-takeover-2 for more information.