Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in...

Craig Breedlove’s Spirit of America was arguably one of the prettiest land-speed racers to tackle Bonneville, but it certainly met an ugly end. While chasing Art Arfons’ 434-mph speed record in 1964, Breedlove found himself unable to bring the rocket-powered Spirit to a stop while traveling in...

SEMA News -- April 2009RESEARCHBy Ty Michael and Zack KrellePitting Performance Against Appearance: Which Is More Important Now?Nissan’s 240SX, Honda’s Civic and Mitsubishi’s EVO topped the list of vehicles owned by enthusiasts that have an affinity for the compact-performance market.Over the years...

Earlier this year, SEMA launched the largest grassroots effort in its 46-year history to prevent inclusion of a national “Cash for Clunkers” program within the economic stimulus bill.

SEMA News -- April 2009RESEARCHBy Megan McKernanA Chance for SEMA Members to CompeteAt the start of the challenge, each vehicle was tested three times in order to establish baseline miles per gallon as well as baseline emissions, including non-methane hydrocarbons, carbon monoxide, oxides of...

While web software has been around nearly as long as the web itself, the latest crop of upgrades make it easier than ever to precisely study what’s working best on your site and ensure that those best practices are replicated on every page.

SEMA News -- April 2009EVENTSBy Jason CatulloMPMC and SEMA Bring Together Media and Manufacturers at Annual Motorsports Summit Leading performance parts manufacturers talked about new products and company news directly with industry journalists through the MPMC Media Trade Conference.More than 200...

SEMA News -- April 2009 BUSINESS The worldwide automotive industry is in the midst of changes the likes of which it has never seen before. Market fluctuations, technology advances, variations in the cost of fuel, lack of consumer credit and confidence are forcing vehicle manufacturers, suppliers and...

SEMA News -- April 2009 BUSINESS By Steve Campbell Illustration By Scott Waraniak Driving Green, Connected, Safe and CoolNo industry is tied to technology like the automotive industry. Every part of virtually every business is affected by advances in materials, systems and technologies that make...

We all are working harder than ever at keeping businesses and the industry alive and moving forward. Your time is at a premium. SEMA knows this. Here are a handful of quick, easy-to-use silver bullets to help your company make progress. Take 60 seconds, and load up.