Find out how the TORA Select Committee is advancing the truck and off-road market through strategic planning. Plus, get a recap of our recent networking event at Jeep Beach Week!

SEMA Truck & Off-Road Alliance (TORA) members who would like to showcase their build in a prime location at the 2024 SEMA Show have until Friday, August 30, to submit their TORA Feature Vehicle Program applications at this link. Up to 10 unique builds will be featured as part of TORA's Feature...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council's newest members! 351 Saskatchewan 3gen Group LLC Brok Products ClubNation LLC Desert Shark DuroBumps Federated Auto HCF Motorsports LLC Heimdall Partners LLC Hothead Headliners Inc Magnuson Products LLC Martin's Rod and...

The SEMA Truck & Off-Road Alliance (TORA) named Rebel Off Road as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Bond Gilmer, Rebel Off Road's president, below. SEMA News: Tell us the story of Rebel Off Road. How did the company start?  Bond...

Nominations for the SEMA Truck & Off-Road Alliance (TORA) Hall of Fame, Retailer of the Year, and Jessi Combs Ambassador of the Year awards are open now at www.sema.org/cn-awards. Presented at the SEMA Show, the TORA Industry Awards honor outstanding members who have made significant contributions...

The Pickup sector remained strong for the automotive specialty-equipment market in 2023, accounting for 32% of retail sales, according to the new 2024 SEMA Market Report. Automotive specialty-equipment market sales also grew to $52.3 billion in 2023, an increase of about 1% over 2022. Produced by...

SEMA Garage recently completed another successful measuring session, this time offering specialty-equipment manufacturers access to the '24 Toyota Tacoma. Watch the video below to hear from participants and learn how they benefited from attending the measuring session. Interested in attending the...