PRO is gearing up to host its fourth annual SEMA Show PRO Cup Challenge and is looking for automotive restylers who can develop a unique vehicle package to be featured in the PRO booth. The PRO Cup Challenge is designed to encourage the customization of new-model vehicles and raise awareness of the...

PRO named Michael Lavelle, vice president of expeditor sales at Voxx Electronics, as the council's newest spotlight volunteer! Get to know Lavelle in his interview with SEMA below. SEMA: What inspired you to pursue a career in restyling? Michael Lavelle: My interest in vehicles of all types and...

PRO is excited to welcome our newest member companies! Absolute Solutions Big Shot Rides LLC E-Scrap Canada Inc ESD Industries Inc. Midwest Restorations NICECNC

The 2023 PRO SEMA Show Reception has been finalized for Tuesday, October 31, from 5:00 p.m. to 7:00 p.m. on the West Hall Third Floor Terrace. The PRO SEMA Show Reception is the ultimate networking and celebratory event for automotive restyling and accessory professionals at the SEMA Show. All PRO...

Understanding the market, as well as who your customers are and how to connect with them, is imperative for driving business. Automotive aftermarket companies need reliable data and insights to make informed decisions as the industry continues to evolve. The 2023 SEMA Market Report provides an...