By Ashley Reyes
Understanding the market, as well as who your customers are and how to connect
with them, is imperative for driving business. Automotive aftermarket companies need reliable data and insights to make informed decisions as the industry evolves.
The "2023 SEMA Market Report" provides an overview of the size and scope of the specialty-equipment market in the United States to help SEMA members make better-informed decisions in the next year and beyond. Released in June 2023, the report includes findings on how much consumers spent, where they shopped for specialty-equipment parts and accessories in 2022, and automotive trends and economic factors influencing the market.
"Understanding purchasing patterns and preferences can help businesses gain a competitive advantage," said SEMA Director of Market Research Gavin Knapp. "The report is the ultimate guide for businesses seeking to navigate the industry. With this report, they can refine their approach, identify new opportunities and carve out a distinctive plan for what they need their business to focus on."
The report is free to SEMA members and includes sections on market sizing, consumer profiles, industry indicators and vehicle information. Learn what the data means and how it can help your business by downloading the report at sema.org/research.