There was a day when the foundations of the automotive aftermarket rested entirely on print publications, but now communications channels have evolved to take advantage of the faster, two-way interactions that the internet has enabled. Social-media marketing has become a necessity, and “media...

In 2019, the Jeep Wrangler was named SEMA 4x4-SUV of the Year for the 10th time, and was joined by the Ford Mustang (Car of the Year), Chevrolet Silverado (Truck of the Year), Audi RS 3 (Sport Compact of the Year), and Polaris RZR (Powersports Vehicle of the Year).

Businesses seem to increasingly find themselves at the mercy of some sort of natural disaster, whether it’s a hurricane, an earthquake, a flood or a wild fire. As a result, it’s crucial for business owners to be prepared and have a response plan in place in the event the unthinkable happens.

The sudden outbreak of the COVID-19 novel coronavirus has forced many companies to alter and adjust their existing business models. Brick-and-mortar retailers are adjusting to a reduction in consumer foot traffic, companies are developing new ways to maintain their customer relationships, and...

Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category. He will replace outgoing Board member Greg Adler of Greg Adler Motorsports, effective in July.

Mustang Mach 1 Prototype: The Mustang Mach 1 is supposedly set to arrive for 2021.’20 Charger SRT Hellcat: The latest iteration of the Charger receives wider body panels similar to those found on the Challenger SRT Hellcat Widebody, with more pronounced fenders.’21 BMW 4-Series: This model features...

As the pandemic unfolded, SEMA quickly created a webpage at www.sema.org/coronavirus to help its members navigate the unprecedented challenges of COVID-19. This resource is a one-stop shop for information on how to secure loans, keep workers on payroll, understand the rules for maintaining safe...

As the automotive aftermarket has gradually adopted digital technologies, so too has the hot-rod aftermarket. Vintage sheetmetal nowadays may house OBD-II-spec engines and drivetrains, 3-D-printed accessories, aftermarket advanced driver-assistance systems and even Bluetooth connectivity. Whatever...

Although the COVID-19 pandemic set back the American economy beginning in March, it was encouraging that American consumers spent more time than ever online—an increased habit that’s likely to stick for some time.