TORA named Erik Heitman as the council's newest spotlight volunteer. Heitman is the brand manager at Top Tier Suspensions, an automotive wholesale distributor of high-performance off-road products. Read about Heitman in his interview with SEMA below. SEMA: What inspired you to pursue a career in the...

TORA is proud to welcome our newest member companies.

TORA is happy to welcome Matt Caldwell, Tread Lightly!, as the council’s newest select committee volunteer. Caldwell will serve a two-year term and play a critical role in helping to shape and truck and off-road aftermarket and execute meaningful programs for TORA members.

New research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.

TORA members are invited to attend a cross council mixer taking place at the Custom Automotive Network (CAN) Conference in Phoenix, Arizona, September 7, from 6:00 – 7:00 p.m. at the Arizona Grand Resort and Spa.