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Press Release Article

Fuel Economy Claims on Retrofit Devices

As the opportunity to sell “fuel economy” looms, there are some guidelines that need to be considered when making fuel-savings claims. Virtually since introduction of the automobile, part of its evolution has included a fascination about both the type and efficiency of fuel used. Even when the price...
Press Release Article

Dealers Strike Gold with Accessories Sales

In the January 29th issue of Automotive News, Laura Clark Geist explored the opportunities for dealers in the accessory market. “Dealerships are using the steady growth of automotive accessories to attract customers and shore up weak margins on new vehicles. U.S. consumers spent $34.2 billion on...
eNews Article

2009 Membership Directory Undergoes Makeover for Improved Usability

All subscribers of SEMA News will receive a 2009 SEMA Membership Directory. In these tough times, SEMA is continuing to take the extra steps necessary to create new business opportunities for its member companies, recently resulting in an updated version of the SEMA Membership Directory—the staple...
eNews Article

Politicians Want to Use Tax Dollars to Crush Newer-Model Trucks and SUVs

SEMA is opposing an effort by some Washington lawmakers to include a national car crushing program in the upcoming economic stimulus package. Vehicles targeted for the scrap pile will likely include Chevy Blazers, Silverados, S-10s and Tahoes; Dodge Dakotas and Rams; Ford Explorers and F-Series...
eNews Article

Take Your Business to the Top Through the Art of Social Media

With the Internet the top influencer in consumers’ buying decisions, the way we do business has changed forever, according to Aaron Kahlow, founder and CEO of Online Marketing Connect. In order to keep SEMA members relevant to such changes in the marketing world, SEMA hosted the webinar, “Social...
eNews Article

Increase Sales, Eliminate Redundancy With eCataloging Standards

SEMA's next webinar will cover the importance of accurate product eCataloging information, and the problems that inaccurate information can cause for your specialty parts and accessories business. Presenter Scott O'Toole will demonstrate the basics of standardized retail product eCataloging formats...
eNews Article

Spy Shots: Ford's New "Coyote" V8 for Mustang and F-150

Auto spy photographer Brenda Priddy says this is first proof of Ford’s all-new V8, code-named “Coyote." The 5.0L, four-valve, naturally aspirated V8 will be offered in the 2011 Mustang and F-150. Priddy estimates the mill will make 400 hp and 400 lb.-ft. torque, with fuel economy close to that of...