Canlas is the CEO of Pro Treads, a mobile app that uses augmented reality to display wheel and tire products on cars for a unique online shopping experience.

Register now for upcoming live webinars, and stay tuned to SEMA eNews as additional sessions are announced throughout the year.

All NSRA Nationals attendees are invited to join manufacturers as they share details about their products and systems through face-to-face educational seminars.

During the August 18 webinar, participants will learn about the resources, high-tech tools and equipment available through the SEMA Garage.

In partnership with Ford Motor Company, the SEMA Garage will host a Measuring Session for the ’22 Ford Maverick, August 9–12.

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Performance Racing Industry (PRI) has joined forces with the North Carolina Motorsports Association (NCMA) to protect racing in the Tar Heel State—home to more than 50 race tracks and more than 30,000 motorsports jobs.

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.

July 23 is the deadline to submit nominations for the prestigious SEMA Industry Awards and recognize a company or person who has made a significant impact on the specialty-equipment market within the past year.

Get the latest updates about emissions compliance, testing and requirements by joining a Facebook live chat, Tuesday, July 27, at 12:30 p.m. (PDT).