SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.
The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.
Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.
The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets.
For the best price and selection in the block, reserve your SEMA Show hotel rooms early through one the event's official hotels.
With digital and social-media campaigns becoming an ever-more-important component to marketing portfolios, a company’s online reputation can make or break the business. A particular challenge in this sphere is that people are more motivated to post online reviews when they’ve had an unpleasant experience with a company than when they’re happy with their experience. For businesses of all kinds, the question becomes: How do we respond when we receive negative feedback? Can we possibly turn a critic into a champion for our brand? How can we garner more positive reviews while mitigating the effects of negative ones?
Most people work as hard as they possibly can to try to increase their sales, and that can lead to burnout and extremely disappointing results, according to Rich Barsamian, vice president of sales and marketing for Advanced Clutch Technology. In any economy, trying to double your customer base can be a daunting task. To achieve that goal, focus on different ways to attract new customers.
In November 1964, Bob (left) and Bill Summers brought a scale model of their new land-speed-racing streamliner to the Caltech wind tunnel in Pasadena to experiment with the aerodynamics of different tailfin shapes. While sponsors were lettered on the model’s sides, once it was rendered in 1:1 scale, the ‘liner would wear the name Goldenrod.
Earlier this year, the SEMA Board of Directors met for the purpose of reviewing and updating the organization’s strategic priorities. Consensus was achieved regarding a range of important challenges and opportunities facing the industry.
As the only parts on a car that actually touch the road on which it travels, tires are essential components of every vehicle. Manufacturers produce tires that are made of many different compounds and designs to meet market needs, and the importance of the rubber component is evident by the more than $4 billion in sales it generates in the aftermarket industry, per the “2020 SEMA Market Report” (www.sema.org/market-research). Below are some of the publications that have kept track of the new tires that were introduced into the market at recent SEMA events.