New this year, credentialed media will have the ability to avoid the general concession stands in the Las Vegas Convention Center during the week of the SEMA Show by quickly purchasing lunch or snacks in the Media Center.

This is the ’22 Mustang GT California Special Edition undergoing testing in Dearborn, Michigan, with masked logos and badges on the grille, door and decklid.

By 2035, SEMA Market Research projects that alternative power will account for 45% of all new light vehicles sold.

With a deep history in the hot-rod market, the 2021 SEMA Show will bring together some of the original founders and heroes in the industry.

News and updates from the specialty-equipment industry.

The 2021 SEMA Show offers attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.

The SEMA Show’s official housing partner, onPeak, has added several new hotels for this year.

SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.

Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.