While the SEMA Market Research department is widely recognized for its annual “SEMA Market Report,” other lesser-known services it offers include consulting to help members understand what data is available to them—even beyond what is provided directly in its reports—and their potential business opportunities based on that data.

The annual SEMA Installation Gala is a long-established tradition where individuals who have made extraordinary contributions to the automotive specialty-equipment industry are recognized and celebrated. But this year’s Installation Gala, held July 30 in the new West Hall of the Las Vegas Convention Center (LVCC), was especially poignant.

SEMA’s Truck & Off-Road Alliance (TORA) is planning for a dynamic week at the SEMA Show, beginning with a new location and culminating in the TORA Awards Reception.

Providing resources to improve members’ businesses is top of mind for the Wheel & Tire Council (WTC). In recent years, WTC has prioritized education, offering seminars on industry-centric topics. In 2019, WTC powered The Stage at the SEMA Show, featuring interviews with thought leaders.

Industry news from SEMA-member companies, including XLerate Group, Eastwood Company, Legendary Companies and more.

The Young Executives Network (YEN) aims to energize and inspire members through networking and learning experiences during the SEMA Show, to be held November 2–5 at the Las Vegas Convention Center (LVCC).

The SEMA Businesswomen’s Network (SBN) is poised to host its first in-person programs after a two-year pandemic-induced hiatus. Designed to empower industry women, SBN’s activities present opportunities for attendees to connect with like-minded colleagues and further their careers.

To assist members in adapting to a rapidly changing automotive landscape, the Emerging Trends & Technology Network (ETTN) provides knowledge on evolving vehicle trends and new technologies. A key component of ETTN’s efforts is centered on distance learning, and a recent Live Chats series concentrated on related technology topics. Current sessions address aspects such as performance electrification, 3-D product development and emissions. Moving forward, ETTN is launching a new initiative.

SEMA has announced the hiring of Benjamin Kaminsky as Detroit operations manager. Earlier this year, SEMA announced the purchase of a 45,000-sq.-ft. building in Detroit to be used as a second SEMA Garage. Kaminsky will be responsible for the overall management of SEMA Garage Detroit services and facilities to assist members with new product development and integration.

Since 2013, the SEMA Garage in Diamond Bar, California, has given association members access to high-tech resources that are typically accessible only to large-scale manufacturers. Scanning services, advanced tools and equipment, and an emissions lab recognized by the California Air Resources Board (CARB) are among the resources available to help manufacturers develop parts from start to finish. In order to offer these services to new members and increase collaboration with partners in other parts of the country, SEMA purchased a building near Detroit to build a second SEMA Garage. The SEMA Garage Detroit facility is scheduled to open in early 2022. Below are some of the media outlets keeping track of all the SEMA Garage efforts.