SEMA seeks to enlist industry and enthusiasts in the endless battle to protect a car owner’s right to modify his or her vehicle. During the 2021 SEMA Show, you can boost your industry’s political horsepower by visiting Las Vegas Convention Center room N243 and supporting SEMA’s Political Action Committee (PAC) and the SEMA Action Network (SAN).

Just three years after its humble beginnings at Dodger Stadium, the SEMA Show in 1970 was making the most of its home in the spacious Anaheim Convention Center. According to a post-Show report in the March 1970 issue of Hot Rod Industry News, more than 7,100 people attended the Show, not including 1,500 VIP guests. The count of exhibitor booths had risen to 481, making the Show the “greatest of all time” in the magazine’s eyes.

The final countdown to the 2021 SEMA Show has begun, and expectations couldn’t be higher. With the last live Show having taken place a full two years ago, the aftermarket is roaring back to do business November 2–5 in a greatly expanded Las Vegas Convention Center (LVCC). If you’re a Show attendee, there will be much to see and experience that’s entirely new, updated or enhanced in some way, and while getting lost in all the booths, demonstrations and automotive eye candy might be fun, you don’t want to lose your business focus.