SEMA Hall Of Fame Inductee
As the son of the first SEMA Hall of Fame recipient Paul Schiefer, Carl Schiefer built a legacy of his own by founding one of the first marketing agencies dedicated to automotive brands. Schiefer Media was created in 1985 as an enthusiast media agency with an original focus on automotive aftermarket and related enthusiast categories. With an impressive list of clients, including Edelbrock, Mother’s, Bilstein, and Royal Purple, Schiefer Media was instrumental in bringing motorsports brands to the mainstream public.