The SEMMA Show staple is the world's largest display of new automotive aftermarket products and one of the best ways for exhibitors to generate leads and convert sales.

Before you hit the Show floor, check out the lineup of world-class educational sessions and special events taking place early next week.

In addition to 22 musical acts, attendees will enjoy unforgettable motorsports entertainment, including demos from Formula DRIFT, Hoonigan and Nitro Circus.

As the industry prepares for its homecoming in Las Vegas, organizers have compiled essential resources to help attendees plan their experience.

Ford EV, Ford Performance Parts & Accessories, Lexus, Nissan and Toyota have been busy gearing up to connect with the global industry, October 31-November 3.

Repairer Driven Education sessions kick off on the Monday before SEMA, so early arrivals and exhibitors can participate in these valuable sessions.

When diesel fuel doesn't burn, bad things happen. We have a solution.

Celebrate Delgado plus SEMA's Person of the Year and Content Creator of the Year at the Industry Awards Banquet, Thursday, Nov. 2, in Las Vegas.

Governor Newsom signed a SEMA-supported bill that ensures access to necessary emissions testing at a reasonable cost to the consumer.

The bill would prevent the EPA from finalizing its proposed multipollutant standards for light- and medium-duty vehicles that would result in EVs making up 67% of all new vehicle sales by 2032.