Racing News: Unser Museum, Museum of American Speed Announce Merger laurap Thu, 05/25/2023 - 15:40

By SEMA Editors

The Unser Racing Museum in Albuquerque, New Mexico, and the Speedway Motors Museum of American Speed in Lincoln, Nebraska,Unser have announced plans for a merger. As a result, the Unser Racing Museum will be relocated to Lincoln. 

SEMA News: 10 Questions for Alex Taylor laurap Thu, 05/25/2023 - 15:17

By Douglas McColloch

Movers & Shakers: Joe Rogan to Appear on 'Oil & Whiskey,' an IRONCLAD Original Podcast laurap Thu, 05/25/2023 - 15:04

Officials with the IRONCLAD original series, "Oil &O&W Whiskey" podcast, have announced The Roadster Shop will host American commentator, actor, podcaster and personality Joe Rogan on June 5, 2023. You won't want to miss this! 

Spy Shots: '24 Lexus TX Caught Testing, Corvette ZR1 Breaks Cover laurap Thu, 05/25/2023 - 14:44

By SEMA Editors

Lexus

Earlier this month, Lexus teased its upcoming Lexus TX, a three-row crossover based on the Grand Highlander, and sources recently caught the TX prototype undergoing testing in southeast Michigan. 

RealTruck Sales Team Finds Success Through Training at SEMA Garage laurap Thu, 05/25/2023 - 13:38
The manufacturer took advantage of SEMA's three-day cross-training event featuring hands-on installation and classroom instruction.
More Than 150 U.S. House Members Oppose EPA-Proposed Emissions Standards laurap Thu, 05/25/2023 - 12:24

Lawmakers have banded together to show their support of the aftermarket industry and the future of internal combustion engine (ICE) innovations. 

10 Valuable Resources to Prepare SEMA Show Exhibitors for Success laurap Thu, 05/25/2023 - 11:17
Bookmark these webpages to ensure the 2023 SEMA Show, October 31-November 3, is your best one yet.
Spy Shots: Porsche 911 ST, '24 Hyundai Elantra laurap Tue, 05/23/2023 - 15:40
Spy Shots Porsche

The Porsche 911 ST, a limited-edition special build sold from 1970 to 1971, appears to be returning. With just 24 units sold, Porsche will pay tribute to the iconic 911 ST and its success, with a special edition expected to be launched before the end of 2023. It will be based on the current generation 911 but will carry the ST name.

Maximizing Social Media to Reach a Targeted Audience laurap Tue, 05/23/2023 - 15:33

By Ashley Reyes

What is a social-media calendar and how can aftermarket brands use it to create and maintain a strong social-media presence?

Dan Kahn, founder of Kahn Media, and Barry Alt, founder of Motorhead Digital, recently shared tips for using social media in the aftermarket space. Watch highlights from their webinar "Introduction to the Three Cs of Social Media: Content, Calendar and Channels, presented by ARMO," below. 

Subscribe to