By SEMA News Editors

Get ready to wrap up the SEMA Show in style on Friday, November 8, with a night of heart-pounding live music at the SEMA Fest concert featuring live performances by Cage the Elephant, Sublime, Fitz and the Tantrums and Petey!

Tickets to the 2024 SEMA Fest, open to the public, start at just $49 and are available at SEMAFEST.com. SEMA Fest ticket provider Tixr offers payment plans with monthly installment payments, where guests will pay the full ticket price in recurring monthly payments until a final date, which is determined when purchasing the tickets. Tickets must be paid by the final payment date set for them to be valid at the event. Complete payment plan details and an agreement are available on SEMAFEST.com when purchasing tickets.

2024 SEMA Fest ticket options include:

• Concert General Admission (GA) - $49: Entry to all SEMA Fest concert GA viewing areas; does not include access to the Las Vegas Convention Center SEMA Show exhibit halls.
• Concert VIP Access - $99: Exclusive access to the VIP viewing area with premium sightlines; VIP bars and washrooms; separate entrance for VIP pass holders at the entrance; device charging stations; does not include access to the Las Vegas Convention Center SEMA Show Exhibit Halls.

In addition, exclusive tickets are available for the "SEMA Show Friday Enthusiast Experience" for those who do not qualify to attend the SEMA Show. Note: Your SEMA Show badge does not get you into the SEMA Fest concerts; a SEMA Fest concert ticket must be purchased.

Guests are encouraged to secure their hotel stay for SEMA Fest as soon as possible through OnPeak, SEMA Fest's only official housing provider. View available hotels here and select your preferred stay dates!

Keep an eye on SEMA News for headliner spotlights and more details--including motorsports activations!--on this one-of-a-kind event. For more details and tickets, visit SEMAFEST.com!

By SEMA News Editors

Exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas Convention Center, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year.

The Products for Project-Vehicle Builders list is updated frequently, and features product offers and contact information from confirmed SEMA Show exhibitors looking to collaborate with builders. Qualified builders interested in obtaining a product should connect with exhibitors directly using the provided contact information.

Note: All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Each project vehicle on display at the SEMA Show must be supported by a current 2024 SEMA Show exhibitor.

The list is open to exhibitors of the 2024 SEMA Show only. Exhibitors: to be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2024 Products for Project-Vehicle Builders list, as it is updated when submissions come in.

Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

By SEMA News Editors

Kia's upcoming EV4 had its production date pushed back to March 2025, but SEMA News sources recently spotted the heavily camouflaged sportback testing in Germany.

Although obscured by the camouflage, the prototype has a twin rear spoiler, vertical LED lighting at the rear and a sharply sloping roofline.

The EV4 will be longer than the new EV3, according to insiders, but slightly smaller overall than the EV5. Expected to use Kia's front-wheel-drive E-GMP 400V architecture, the EV4 aims to be a budget-friendly electric option, according to sources.

By SEMA News Editors

Come Showtime this year, the Las Vegas Convention Center will be filled with the latest products, innovations, technology, displays and services from specialty-equipment market brands during the SEMA Show, November 5-8, Las Vegas. Exhibitors can now maximize their impact on the Show floor by entering their products, packaging and merchandising displays into the SEMA Show New Product Showcase, the top destination for media members, buyers, decision-makers and automotive professionals to source the hottest products from the Show floor in one convenient location.

Submissions for the 2024 SEMA Show New Product Showcase are now open online at SEMAshow.com/newproducts. Show organizers recommend reading the complete rules and regulations online here.

Entering the SEMA Show New Product Showcase is a no-brainer: the first entry is always free of charge and can help build brand awareness, boost booth traffic and generate quality sales leads. And if you're looking to expand to markets beyond the United States, the SEMA Show provides a platform to launch products in 140 represented countries and territories, a reach that is amplified in the New Product Showcase.

All entries are considered and eligible for a New Products Showcase award (formerly Global Media Awards), providing even more brand exposure and recognition.

The SEMA New Product Showcase awards program recognizes the importance of automotive personalization and customization throughout the world. While the industry has strong roots in the United States, the appeal of making cars and trucks fit one's lifestyle is universal. Journalists from around the world attend the SEMA Show to identify new products likely to succeed in their home countries. The participating media represent some of the industry's top magazines and the editors are amongst the most respected in the world. Judges will select 10 products that they feel will most likely succeed in their home country. Exhibitors who have products that were selected will be recognized during a special ceremony at the SEMA Show.

Enter your company's products at SEMAshow.com/newproducts today!

Exhibitors: Learn key dates and find applications and submissions, such as the SEMA Show New Product Showcase, in this year's updated Exhibitor Service Manual. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Still have questions? No problem! Contact your SEMA Show sales representative at sales@sema.org, 909-396-0289 or semashow.com/contact. Still need booth space for the 2024 SEMA Show? Get started at SEMAShow.com/buyabooth.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By SEMA News Editors

2023 SEMA Scholarship and Loan Forgiveness Award winners.

The SEMA Memorial Scholarship Fund issued $99,000 in scholarship and loan forgiveness awards to help 46 individuals currently working or planning to pursue careers in the automotive aftermarket industry. The winners include 39 college students and seven employees of SEMA-member companies.

"As the automotive-specialty equipment market grows, so does the need for talented, ready-to-work individuals who are passionate about the industry," said Jose Escobar, SEMA project manager of recognition programs. "This year's winners represent the diversity and interests that the market needs and we're excited to support them in their academic and professional journeys."

Established in 1984, the SEMA Memorial Scholarship Fund is designed to encourage future talent and current leaders to succeed in the automotive industry. Each year, scholarships are awarded to help the next generation get off to a successful start in their education, and the current automotive workforce reduce their college debt. The total amount issued since the program's inception is over $3 million.

The online application for next year's awards will open in January 2025 at sema.org/scholarships.

2024 SEMA Scholarship Award Winners

Recipient (Institution, Major)

• Zachary Been (Oklahoma State University-Main Campus, Mechanical Engineering)
• Adele Bosma (Northern Arizona University, Computer Programming)
• Benjamin Carter (The University of Alabama, Mechanical Engineering)
• Lucy Cesnauskas (NASCAR Technical Institute, Automotive Technology)
• Shawn Chen (Purdue University-Main Campus, Industrial Engineering & Design)
• James Clayton (University of Northwestern Ohio, Automation Technology)
• Cameron Cocalis (University of Colorado Denver/Anschutz Medical Campus, Business)
• Carinn Davies (Reedley College, Automotive Technology)
• Zachary Dosey (Wayne State University, Robotics: Industrial Automation)
• Kaden Elisaldez  (University of Nevada-Las Vegas, Marketing)
• Jude Giordano (University of North Carolina at Charlotte, Mechanical Engineering)
• Noah Gordon (Ferris State University, Automotive Engineering & Technology)
• James Graham (Purdue University-Main Campus, Engineering)
• Jaedyn Imhoff (California Polytechnic State University-San Luis Obispo, Mechanical Engineering)
• Danielle Irey (University of Nevada-Las Vegas, Sports Medicine/Management/Technology)
• Marijan Kruzic (St. Philip's College, Automotive Technology)
• Kailey Kwilas (Purdue University Northwest, Electromechanical Technology)
• Jaxon Lappin (University of Northwestern Ohio, Automotive-High Performance Technician Diploma)
• Austin Leung (Central Michigan University, Data Analysis)
• Bhavya Mamnani (Georgia Institute of Technology-Main Campus, Mechanical Engineering)
• Zebedee McMenamy (Missouri University of Science and Technology, Mechanical Engineering)
• Fletcher Meadows (Clemson University, Automotive Engineering & Technology)
• Sarai Morales (Babson College, Business)
• Jocelyn Pandolfo (Pennsylvania College of Technology, Autobody Collision)
• Giselle Pena Cortez (Weber State University, Automotive Technology)
• Nathan Prettyman (Utah Valley University, Autobody Collision)
• Christopher Rodriguez (The University of Alabama, Mechanical Engineering)
• Kristy Rubino (Southern Illinois University-Carbondale, Automotive Technology)
• Aidan Santiago (University of Northwestern Ohio, Automotive Technology)
• Aleah Sauder (McHenry County College, Autobody Collision)
• William Schimberg (Colorado School of Mines, Mechanical Engineering)
• Brendan Schmitt (Southern Illinois University-Edwardsville, Business)
• Masen Schneider (University of North Dakota, Mechanical Engineering)
• Ojas Shah (University of Illinois Urbana-Champaign, Mechanical Engineering)
• Joshua Sites (Ohio Northern University, Mechanical Engineering)
• Patrick Steinkamp (Missouri University of Science and Technology, Engineering)
• Cole Van Vlymen (Rose-Hulman Institute of Technology, Mechanical Engineering)
• Grady Wiggins (Florida Institute of Technology, Mechanical Engineering)
• Kaitlyn Zubia (The University of Texas at El Paso, Mechanical Engineering)

2024 SEMA Loan Forgiveness Award Winners

Recipient (Employer, Institution Name, Major)

• Chris Apkarian (AMS Osram, University of New Hampshire at Manchester, Mechanical Engineering Technology)
• Clayton Brown (Race Winning Brands, University of Akron Main Campus, Mechanical Engineering Technology)
• Elizabeth Busniewski (MagnaFlow, Northwood University, Aut2hanical Engineering)
• Mark Mollica (Thyssenkrupp Bilstein of America, University of San Diego, Mechanical Engineering)
• Baily Soto (Legacy EV, Arizona State University-Downtown Phoenix, Education)
• Luke Voldahl (General Motors, Eastern Michigan University, Information Technology)

By the SEMA Washington, D.C., office

SEMA Senior Director of State Government Affairs and Grassroots Christian Robinson (center right) speaks during a panel at the Virginia Energy Summit.

In late July, SEMA Senior Director of State Government Affairs and Grassroots Christian Robinson participated in a panel at the Virginia Energy Summit in Virginia Beach. The panel, titled "Business Energy Consumers: Balancing Affordability, Sustainability and Competitiveness," addressed the need to balance cost-effective energy solutions with sustainability initiatives, while maintaining a competitive edge in the marketplace.  

David Holt, president of the Consumer Energy Alliance, moderated the panel, which featured panelists from various industries. Robinson joined Patrick Edwards, owner of Norfolk-Virginia Beach restaurant chain The Stockpot, and Joseph S. Casper, Sr. vice president for government and regulatory affairs at the Brick Industry Association, to discuss the critical challenges and opportunities facing business energy consumers. 

During the discussion, Robinson highlighted the unique energy needs of the specialty-equipment industry and the harmful impact electric vehicle (EV) mandates would have. He emphasized the importance of policies that promote environmental responsibility without compromising the economic viability of small businesses. 

Earlier this summer, Virginia Governor Glenn Youngkin announced that the Commonwealth would not adopt California's 2035 ban on selling new gas- and diesel-powered motor vehicles. Virginia lawmakers passed a law in 2021 under Youngkin's predecessor tying the state to California's emissions standards, which includes California's 100% EV mandate by 2035. 

"At SEMA, we are committed to ensuring that our members can thrive in a sustainable future without compromising affordability or competitiveness," Robinson said. "It's crucial that we work together with policymakers, industry leaders and consumers to develop energy strategies that benefit all stakeholders." 

Robinson's participation in the panel exemplifies SEMA's proactive approach to addressing industry challenges and fostering a sustainable future for its members. 

For more information on SEMA's initiatives and advocacy efforts, visit SEMA's website. 

By the SEMA Washington, D.C., office

SEMA Senior Director of State Government Affairs and Grassroots Christian Robinson (center right) speaks during a panel at the Virginia Energy Summit.

In late July, SEMA Senior Director of State Government Affairs and Grassroots Christian Robinson participated in a panel at the Virginia Energy Summit in Virginia Beach. The panel, titled "Business Energy Consumers: Balancing Affordability, Sustainability and Competitiveness," addressed the need to balance cost-effective energy solutions with sustainability initiatives, while maintaining a competitive edge in the marketplace.  

David Holt, president of the Consumer Energy Alliance, moderated the panel, which featured panelists from various industries. Robinson joined Patrick Edwards, owner of Norfolk-Virginia Beach restaurant chain The Stockpot, and Joseph S. Casper, Sr. vice president for government and regulatory affairs at the Brick Industry Association, to discuss the critical challenges and opportunities facing business energy consumers. 

During the discussion, Robinson highlighted the unique energy needs of the specialty-equipment industry and the harmful impact electric vehicle (EV) mandates would have. He emphasized the importance of policies that promote environmental responsibility without compromising the economic viability of small businesses. 

Earlier this summer, Virginia Governor Glenn Youngkin announced that the Commonwealth would not adopt California's 2035 ban on selling new gas- and diesel-powered motor vehicles. Virginia lawmakers passed a law in 2021 under Youngkin's predecessor tying the state to California's emissions standards, which includes California's 100% EV mandate by 2035. 

"At SEMA, we are committed to ensuring that our members can thrive in a sustainable future without compromising affordability or competitiveness," Robinson said. "It's crucial that we work together with policymakers, industry leaders and consumers to develop energy strategies that benefit all stakeholders." 

Robinson's participation in the panel exemplifies SEMA's proactive approach to addressing industry challenges and fostering a sustainable future for its members. 

For more information on SEMA's initiatives and advocacy efforts, visit SEMA's website. 

By Ashley Reyes

The SEMA Future Leaders Network (FLN) named Zack Hwang, director at Formosa EV, as the network's newest spotlight member. 

Get to know Hwang in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received? 

Zack Hwang: If you cannot risk, you cannot grow. If you cannot grow, you cannot become your best. If you cannot become your best, you cannot be happy. If you cannot be happy, what else matters? 

This advice encouraged me to take the leap and just go for it; reinventing myself and my career at 33 years old, to chase a new adventure with Formosa EV and SEMA! 

SN: What keeps you in the industry? 

ZH: I've always loved cars and motorcycles and working with my hands. To me, vehicles are a beautiful expression of art and engineering. 

SN: Where can you be found on a Saturday?  

ZH: In the shop working on something! 

SN: How do you prepare for an important meeting? 

ZH: Have to do the homework. I read up on the company and people I'm meeting with--LinkedIn, recent news and announcements, and even annual reports sometimes, if it's a public company. And of course, I prepare my materials well and tailor it to the audience for maximum relevance. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

ZH: Thomas Edison. He made electric cars back in the early 1900's! I would be so curious to learn about his challenges back then and what he would think of our modern technology and automotive industry going forward in the 21st century. 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By SEMA News Editors

With less than 100 days until the annual trade-only event, the countdown to the 2024 SEMA Show has begun.

Attendee, buyer and media registration for the 2024 SEMA Show has been open at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here) and Show badge discounts. Registration is only $60 for qualified attendees who register by Friday, September 27. After, the price will increase to $120 per approved badge. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Set for November 5-8 at the Las Vegas Convention Center, the 2024 SEMA Show will once again reveal the future of the aftermarket as attendees connect with thousands of leading manufacturers showcasing the latest products, trends and technology in the industry.

Finding reasons to attend the 2024 SEMA Show is easy, including countless product innovations from new and iconic exhibitors, the latest custom vehicle trends and professional skill-enhancing education sessions led by top industry experts. Attendees can also partake in one-of-a-kind events and features, like the New Product Showcase, the No. 1 destination for discovering the hottest products in the automotive aftermarket industry, the dynamic Battle of the Builders Presented by Mothers Polish highlighting the techniques of influential builders, the world-class lineup of SEMA Education seminars and sessions, the newer Overland Experience showcasing customized vehicles in their intended environments and much more (more details can be found at semashow.com/attendee).

To assist professionals in demonstrating the Show's value to their employers, management offers a customizable sample letter to highlight specific benefits relevant to your business or market segment. This ensures that you can effectively communicate the potential impact on your day-to-day responsibilities and long-term business growth. View the SEMA Show sample letter to your boss as a PDF here.

For more information about the 2024 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By Juan Torres 

With thousands of media from around the world looking for the latest automotive trends, newest technology and cutting-edge products at the 2024 SEMA Show, exhibitors should get a jump-start on connecting with journalists and creating brand awareness. 

Below are tools and strategies available to SEMA Show exhibitors at no cost:  

Press Releases: By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news do not miss out on their story. Posting to the Online Media Center can also generate coverage from SEMA's publications and social media outlets. Post your release today at semashow.com/press-release.  

New Products Showcase: Exhibitors can participate in the New Products Showcase by entering their first product for free. Provide a detailed description of that product to generate additional exposure and drive traffic to your booth. As the number one destination at the SEMA Show, the Showcase often generates additional coverage. Enter a product at semashow.com/newproducts.  

Press Conference: If your company is announcing a new product or service at the SEMA Show, a press conference could generate additional media interest. Hosting a press conference in the Media Center or your booth offers media the opportunity to learn about your new product and network with representatives of your organization. Sign up for a press conference at semashow.com/media-conference-application.  

Press Kit: Prepare a comprehensive press kit to distribute at the SEMA Show. In addition to having press kits available to reporters in your booth, exhibitors can place press kits and press releases in the official SEMA Show Media Center (Room S219) at no cost. 

For more information, download the Public Relations Opportunities guide sheet or contact the SEMA Show Public Relations team at pr@sema.org.