By Juan Torres
With thousands of media from around the world looking for the latest automotive trends, newest technology and cutting-edge products at the 2024 SEMA Show, exhibitors should get a jump-start on connecting with journalists and creating brand awareness.
Below are tools and strategies available to SEMA Show exhibitors at no cost:
Press Releases: By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news do not miss out on their story. Posting to the Online Media Center can also generate coverage from SEMA's publications and social media outlets. Post your release today at semashow.com/press-release.
New Products Showcase: Exhibitors can participate in the New Products Showcase by entering their first product for free. Provide a detailed description of that product to generate additional exposure and drive traffic to your booth. As the number one destination at the SEMA Show, the Showcase often generates additional coverage. Enter a product at semashow.com/newproducts.
Press Conference: If your company is announcing a new product or service at the SEMA Show, a press conference could generate additional media interest. Hosting a press conference in the Media Center or your booth offers media the opportunity to learn about your new product and network with representatives of your organization. Sign up for a press conference at semashow.com/media-conference-application.
Press Kit: Prepare a comprehensive press kit to distribute at the SEMA Show. In addition to having press kits available to reporters in your booth, exhibitors can place press kits and press releases in the official SEMA Show Media Center (Room S219) at no cost.
For more information, download the Public Relations Opportunities guide sheet or contact the SEMA Show Public Relations team at pr@sema.org.