By SEMA News Editors

Lubrication Specialties Expands Marketing Team

Lubrication Specialties (LSI), manufacturer of Hot Shot's Secret, has expanded support for Hot Shot's Secret field events with the addition of Matthew Steinmetz as field marketing representative and the promotion of Kaysie Keen to a newly created position, field marketing manager. 

Matthew Steinmetz (left) and Kaysie Keen.

Keen previously served in a support role in the marketing department as a marketing project specialist. In her new role, Keen will report to Kyle Fischer, Hot Shot's Secret's director of field marketing and partnerships, and will manage all event assets and inventory, track and report on field sales, assist with contract negotiations, monitor and screen sponsorship applications, and coordinate all event details.

Steinmetz, a diesel race enthusiast and former multimedia and graphics manager for World Pulling International and National Tractor Pullers Association, joined LSI in March to add field support for the Hot Shot's Secret brand at consumer and trade events. In this role, Steinmetz will develop social media campaigns to drive sales, support and develop new dealers, collaborate on marketing and product collateral, and provide customer tech support as needed. He will also report to Fischer.

For more information, visit hotshotsecret.com. 

Lucid Debuts Air Grand Touring

Electric vehicle (EV) manufacturer Lucid Group has revealed new details regarding its '24 Lucid Air Grand Touring.

The '24 Air Grand Touring features an EPA-estimated range of 516 miles, which the company says is the longest range of any EV on the market. It has also been equipped with the heat pump from the Air Sapphire to improve range in extremely cold conditions.

The company has also made enhancements to its motor design, battery cell chemistry and thermal characteristics to reduce wasted energy, according to the announcement, and has improved DC charging speeds by 15%-30%.

For more information, visit lucidmotors.com. 

New Book: 'The Complete Book of Dodge and Plymouth Muscle Cars: Every Model from 1960 to Today'

An expanded and updated version of "The Complete Book of Dodge and Plymouth Muscle Cars: Every Model from 1960 to Today," is hitting bookshelves later this summer.

Written by Mike Mueller and Tom Glatch, the book details the full run of all Dodge and Plymouth muscle cars, including the early '60s models, as well as the Road Runner, GTX, Super Bee, Hemi-powered Barracudas, Challenger and Superbird, and 21st century Charger and Challenger. 

For more information, visit quarto.com. 

Automotive Innovators to Be Inducted Into National Inventors Hall of Fame Class of 2024

Joseph-Armand Bombardier (left), Asad Madni (center) and Ralph Teetor (right).

Three automotive innovators are set to be inducted into the National Inventors Hall of Fame as part of the 15-person, 2024 Inductee Class. 

Joseph-Armand Bombardier: Snowmobile (Posthumous)

Joseph-Armand Bombardier invented the Ski-Doo snowmobile. The first mass-produced snow machine, it set industry standards and launched snowmobiling as a sport and recreational activity.

Asad Madni: MEMS Gyroscope for Aerospace and Automotive Safety

Asad Madni led the development and commercialization of the MEMS gyroscope for aerospace and automotive safety. Commercialized as the GyroChip and first applied in the aerospace and defense industries, the technology has saved lives around the world through its use in aircraft and passenger vehicles.

Ralph Teetor: Cruise Control (Posthumous)

Automotive engineer Ralph Teetor invented cruise control. Originally limited to luxury vehicles, this speed control technology has become a standard feature providing greater ease in driving, safety, as well as fuel efficiency benefits.

Bombardier, Teetor and Madni will be recognized during the Greatest Celebration of American Innovation in Washington, D.C., on May 8-9. 

For more information, visit invent.org.

Got company news? Releasing a new product? Contact editors@sema.org.

By the SEMA Washington, D.C., office

Alaska lawmakers advanced SEMA-supported legislation (H.B. 375) to ensure consumers' choice of vehicle powerplants and fuel technology by preventing a state agency, county or city from limiting access to internal-combustion engines.   

SEMA, recognized for its expertise and commitment to the automotive industry, was invited to testify in support of H.B. 375 before the Alaska House Committee on Labor and Commerce. Following the testimony (watch it here), the bill successfully passed the committee and is now awaiting consideration by the full House.

"H.B. 375 is a pro-consumer, pro-innovation and pro-business piece of legislation," said Colby Martin, SEMA’s director of state government affairs, during the hearing. "SEMA urges the committee to support this bill and allow the automotive industry to continue delivering the freedom and choice that Alaskans deserve." 

Alaska is the latest of several states seeking similar proposals. SEMA believes that Alaskans, not the government, should decide what vehicles are best for them and their families. This effort promotes consumer choice, fosters innovation, and protects jobs. 

Use this link to send a letter to lawmakers supporting this pro-industry legislation. 

For more information, contact Colby Martin at SAN@sema.org. 

By the SEMA Washington, D.C., office

Alaska lawmakers advanced SEMA-supported legislation (H.B. 375) to ensure consumers' choice of vehicle powerplants and fuel technology by preventing a state agency, county or city from limiting access to internal-combustion engines.   

SEMA, recognized for its expertise and commitment to the automotive industry, was invited to testify in support of H.B. 375 before the Alaska House Committee on Labor and Commerce. Following the testimony (watch it here), the bill successfully passed the committee and is now awaiting consideration by the full House.

"H.B. 375 is a pro-consumer, pro-innovation and pro-business piece of legislation," said Colby Martin, SEMA’s director of state government affairs, during the hearing. "SEMA urges the committee to support this bill and allow the automotive industry to continue delivering the freedom and choice that Alaskans deserve." 

Alaska is the latest of several states seeking similar proposals. SEMA believes that Alaskans, not the government, should decide what vehicles are best for them and their families. This effort promotes consumer choice, fosters innovation, and protects jobs. 

Use this link to send a letter to lawmakers supporting this pro-industry legislation. 

For more information, contact Colby Martin at SAN@sema.org. 

By SEMA News Editors

Registration for the 2024 SEMA Show is now open at semashow.com/register. Taking place November 5-8 at the Las Vegas Convention Center, the 2024 SEMA Show will reveal the future of the aftermarket as attendees connect with thousands of leading manufacturers showcasing the latest products, trends and technology in the industry.

Registration is now open for the premier business gathering of the automotive aftermarket industry, the 2024 SEMA Show, November 5-8, Las Vegas.

Enthusiasm for this year's SEMA Show continues to build as representatives from more than 2,000 companies prepare to select their exhibit space during Priority Space Selection, April 29 through May 15. The weeks-long selection process will lay the foundation for this year's floorplan, which will encompass millions of square feet of displays throughout the entire Las Vegas Convention Center and surrounding parking lots.

"The SEMA Show is always a reflection of the marketplace we serve," said Tom Gattuso, SEMA vice president of events. "The strong enthusiasm already being shown for the 2024 Show is a great illustration of the industry's relentless drive to innovate. Our goal is to amplify this energy by creating a platform for attendees to connect with industry leaders, network with thousands of qualified professionals, and take their business and career to the next level."

In addition to seeing the latest trends and technology on the Show floor, the 2024 SEMA Show will feature the world's largest display of new automotive aftermarket products at the New Products Showcase, the latest builds, new areas dedicated to the future of electric vehicles (EVs) and propulsion, and world-class education tracks and seminars that give attendees a best-in-class professional development experience. Unique events and activations such as the SEMA Show Kickoff Breakfast, the Industry Banquet, vehicle demonstrations and SEMA Fest, a celebration of music and car culture, will provide ample opportunities for the industry to unite.

"The SEMA Show campus will look a little different this year as the Las Vegas Convention Center's $600 million renovation project is underway, but we have worked closely with LVCC management to have the full facility available come Show time," said Andy Tompkins, SEMA trade show director. "Every hall will be filled with the best brands in the business, giving attendees an unmatched event experience with access to industry leaders and innovators and insight into new automotive technology and products. Showgoers will also enjoy an expanded LVCC Loop, with new service to the Encore, Wynn and Westgate, making it easier to access the SEMA Show from several major hotels."

Attendees can maximize their ROI by registering early and taking advantage of housing and travel discounts. Registration is only $40 for qualified attendees who register by June 28. Deadlines and fees for other registration categories can be found at semashow.com/register. Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2024 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

Great exhibit space remains--but is selling quickly--for the 2024 SEMA Show, November 5-8, Las Vegas. Leading brands from across the nation and globe have signed on to exhibit for this year's event, which is on track to return to historic exhibitor levels with growth across all product categories. Reserve your booth here.

Indeed, the SEMA Show will once again serve as the best opportunity of the year to connect in person with existing customers, discuss new ideas and challenges and strengthen business relationships--all with the backdrop of a global platform to engage with specialty-automotive market professionals, media members, influencers, buyers and more from around the world.

"SEMA has been instrumental in our business. The exposure and networking with other professionals are like a homecoming for the automotive industry. Nowhere else on the planet can you get your product or services in front of everyone in the industry. The media exposure is overwhelming," said Rob Hester of Flat Out Autos. 

Still on the fence about hosting a booth at SEMA? Following are several more reasons the SEMA Show is the premier event to exhibit: 

• Connect with the global industry in one location​: The SEMA Show is a unique opportunity to engage with every facet of the automotive aftermarket industry in one location. The multifaceted nature of the audience will generate strong ROI and meet your company's goals.​
• More than 4.5 million net sq. ft. of innovation and opportunity.​: The size of the SEMA Show provides your best opportunity to brand, launch, sell, grow and increase awareness and relevance of your product or company.​
• Thousands of exhibitors​: This is where the industry and media will see new trends from exhibitors, including your competitors.​
• Connect with thought leaders, decision-makers and buyers: Attendance from quality professionals creates the perfect platform for strengthening and nurturing your business relationships, generating leads and establishing the business connections that will make your brand successful.​
• Meet qualified media and content creators​: There are several opportunities for global exposure from media and content creators from all facets of automotive and media, including print, digital, broadcast, social media and more.​
• About 140 countries and territories represented​: If you're looking to expand to markets beyond the United States, the SEMA Show provides a platform to launch new products in represented countries and territories. ​
• Upwards of 1,400 trending vehicles on display​: The concepts, ideas and trends that start at the Show--many seen in the display vehicles and features like the SEMA Battle of the Builders--reverberate throughout the industry.​
• Connect with 12 product communities​: Within the 1.2 million sq. ft. under one roof, you will find 12 distinct product communities. There's a community for everyone at the SEMA Show; tap into one this year!
• SEMA Education​: The SEMA Show offers the largest, most robust, customizable, all-encompassing educational platform, providing a perfect opportunity to train and develop your career, team and business.​ Stay tuned for more details and the SEMA Education schedule.
• SEMA Fest/Friday Experience​: Through SEMA Fest and the Friday Experience, the Show is evolving to welcome more enthusiasts, expand reach, grow diversity, create opportunity and empower the next generation to grow the industry.​ Stay tuned for more details on these programs.

Supporting the SEMA Show not only empowers businesses to progress their goals but also helps to power SEMA's mission to serve the industry by protecting and preserving the automotive lifestyle for generations to come.

"SEMA works year-round to protect consumers' rights to drive accessorized, customized and vintage vehicles. Our members, as well as exhibitors and attendees, are always at the forefront of everything SEMA does, whether through our advocacy team in Washington, D.C., SEMA Garage, SEMA Data, SEMA Membership, SEMA Councils & Networks or the SEMA Show," said Andy Tompkins, SEMA trade show director. 

Reserve your booth here. SEMA Show organizers have begun the booth plotting process, which will continue through May 15. After that, the first iteration of the 2024 SEMA Show floorplan will be released.

For more information on exhibiting at the SEMA Show, visit semashow.com/exhibitor. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Sherry Kollien, program manager at Motor City Solutions, as the network's newest #SheIsSEMA spotlight member.  

Kollien was nominated by her colleague Amy Faulk, CEO of Hypertech, who shared Kollien's impact on the industry in her interview with SEMA News below.  

SEMA News: How has Sherry contributed to the automotive aftermarket? 

Amy Faulk: Sherry was breaking barriers for women as the first female to work in the Ford test cell of the dyno lab and earning a prominent position as SEMA planning and strategy at Ford. Sherry was very instrumental in the Ford SEMA project build, bringing SEMA-member companies into the builds and helping implement SEMA companies' products into the builds showcased during the SEMA Show. 

SN: How has Sherry shown leadership in the industry or business?  

AF: Sherry navigated through the reams of management, paperwork and presentations to win approval for charity project builds. She was instrumental in getting the Ford/SBN All-Women Build approved with a donated car as well as helping procure components and worked with Ford media for inclusion in the Ford digital and print world. 

SN:  Tell us a success story that you can share about this colleague. 

AF: Many years ago, I met Sherry when I was involved in the beginning of SEMA's tech transfer to SEMA member companies. During one of the many meetings that our team had at Ford corporate, I met Sherry, who not only worked in the dyno lab but led many of the development programs. I was so impressed with Sherry. She definitely knew her stuff but was so easy to talk to. She was free with information, and she made you feel comfortable. I had been in the aftermarket for years and most in Sherry's position were so approachable. Early on she was a role model and mentor to me. It was amazing to watch her progress through the Ford ranks. She supported SEMA, SBN and other councils. She influenced other Ford employees to join and volunteer. I was lucky to meet Sherry and luckier to call her friend, and friend to SBN and SEMA. 

SN: How many years has she been in the industry? 

AF: 10-plus years. 

SN:  What quality do you admire most about your colleague and why?  

AF: She gets the task done. She doesn't give up and finds a way to make things happen. Usually, it's a win-win for everyone involved. 

SN: Why do you think your colleague is a role model in this industry? 

AF: Sherry has navigated the corporate structure, going from "traditional" female-type jobs to being the first woman in Ford's Dyno Lab to [hold] the highly regarded position as head of SEMA Planning and Strategy. 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

By Ashley Reyes

The SEMA Future Leaders Network (FLN) is hosting a networking mixer at Overland Expo West in Flagstaff, Arizona. The event will take place on May 16, 2024, from 5:00 p.m. to 7:00 p.m. (MST) in the Oasis Bar and Food Court.

FLN members are invited to attend the mixer, where they will grow their professional network and learn about career-building resources for young professionals in the automotive specialty-equipment market. Attendees will meet the FLN select committee, discover open volunteer opportunities and forge valuable relationships with peers and pros in the overlanding space. Hors d'oeuvres and drinks will be served.

Industry members aged 39 and under are invited to attend, as it's a great way to introduce yourself and learn what FLN membership has to offer. 

RSVP here.

By SEMA News Editors

Tuffy Security Products

Lockable Storage Solutions for '24 Jeep Wrangler

Tuffy Security Products has introduced multiple new lockable storage solutions for the '24 Jeep Wrangler, including a slip-in center console safe made of 16-gauge steel with a powdercoat finish; an in-floor locking cubby cover for four-door models; the Tuffy Tailgate Lockbox for tools, camping and other gear; tailgate storage with a Molle system for additional quick-access storage; and a rear deck-enclosure lid that works in conjunction with the Jeep's locking tailgate.

tuffyproducts.com

Wilwood Disc Brakes

Single Pedal Assemblies for Tandem Master Cylinders

Wilwood has engineered new pedal assembly bases to accommodate its Tandem Master Cylinder lineup for floor- and swing-mount applications. The foot pedal pad can change the horizontal position up to 1 in. for driver preference and a movable pad head has three positions to change the pedal ratio. All pedal arms are manufactured using high-strength, lightweight forged aluminum. 

wilwood.com

Releasing a new product? Contact editors@sema.org. 

By SEMA News Editors

Petersen Museum to Open Lowrider Exhibit

The Petersen Automotive Museum is set to open a new exhibit highlighting the artistry and craftsmanship of the lowrider and its contributions to automotive history.

Set to open on May 11, the exhibition includes iconic lowrider vehicles and those newer to the scene, all featuring customization in various aspects of the lowrider build, from paint and metal finishing to interiors and hydraulics, museum officials said. The development of these techniques and practices over time is explored, and award-winning vehicles are also featured.

For more information regarding the exhibit and the opening event, visit petersen.org.

THE SHOP Names New Account Executive

THE SHOP magazine has named Fletcher Allen as its new East Coast account executive.

Allen brings previous experience within Cahaba Media Group, the parent company of THE SHOP, as a sales development representative with Construction Business Owner magazine.

Allen will act as account executive to Eastern U.S. brands, while Krystal Franklin will continue to oversee West Coast accounts.

For more information, visit theshopmag.com.

NHRA Names New South Central Division Director

The National Hot Rod Association has named Jonathan Johnson as the division director for the South Central Division (Division 4).

Johnson will oversee NHRA member tracks in Texas, Oklahoma, New Mexico, Louisiana, Arkansas and Mississippi.

Prior to being named NHRA division director, Johnson was the president at JKJ Auto Parts and was most recently the south region parts and service manager with National Trailer Source, the NHRA said.

For more information, visit nhra.com. 

Got company news? Releasing a new product? Contact editors@sema.org.

By SEMA News Editors

Toyota will prepare for assembly of an all-new, three-row battery-electric (BEV) SUV in the United States as part of a new $1.4 billion investment in its Princeton, Indiana, facility.

This investment will provide plant infrastructure to build the all-new BEV and add a new battery pack assembly line using lithium-ion batteries supplied by Toyota Battery Manufacturing North Carolina, a $13.9-billion facility slated to begin production in 2025.

Since 2021, Toyota has announced new investments totaling $18.6 billion into its U.S. manufacturing operations to support electrification efforts.

The investment follows the announcement of an additional $1.3-billion investment in Toyota Kentucky for the production of a separate all-new, three-row battery-electric SUV.

For more information, visit toyota.com.