By SEMA News Editors

SEMA News sources recently caught new images of the Lamborghini Temerario, the plug-in hybrid set to succeed the Huracan. 

Spotted in Southern Italy, the front camouflage includes elements similar to the headlamps of the Gallardo, the Huracan’s predecessor. Additional lights are mounted on either side of the central air intake, and the car features a double-bubble roof and large vents behind the doors to channel air to the internal combustion engine located behind the seats.

At the rear, fake stickers make the taillights appear more prominent, and a multi-faceted diffuser attached to the bumper seems incomplete. The car also sports centrally mounted tailpipes housed within the new trim between the taillights. The wheels are big and wide, with visible components between the rear wheels that seem to be part of the passive aerodynamics.

While technical specifications are yet to be confirmed, insiders have reported that it will be powered by a twin-turbo V8 engine, a departure from the naturally aspirated V12 engine with electric motor assistance in the Revuelto, which replaced the Aventador. The power output of the Lamborghini Temerario is still unknown, but it is expected to feature one or more electric motors, sources said, likely with a charging port on the right quarter-panel opposite the fuel filler cap.

Lamborghini plans to unveil the Temerario at the end of 2024.

By Ashley Reyes

Customers often prefer a one-stop shop where they can get everything they need in a single purchase. When it comes to wheel, tire, suspension and brake products, selling compete solutions, as opposed to piecemealing products in a do-it-yourself style, not only provides convenience to the customer but helps them ensure that all vehicle components are compatible with each other.

SEMA members are invited to attend the Wheel, Tire, Suspension & Brake Council (WTSBC) Coffee and Conversation online networking event on June 6 at 9:00 a.m. PST, to learn the benefits of selling complete solutions.

Attendees will hear from Mike Messina, general manager of the racking division at Brembo North America, and learn how companies are utilizing experts to recommend to the customer what products work together.

WTSBC Coffee and Conversations are monthly networking events that bring together industry professionals to discuss business opportunities in the wheel, tire, suspension and brake segments. During this session, participants will have an opportunity to engage with Messina, grow their professional network, and learn from others. 

Register today!

By the SEMA Washington, D.C., office

The SEMA New York Rally, hosted in Albany on May 14, brought together businesses within the automotive aftermarket industry to amplify their voices and advocate for policies conducive to industry growth and protection of business interests.  

Attendees engaged with influential New York lawmakers, leveraging their collective voice to champion policies supporting industry growth, addressing tax policies beneficial to small businesses and navigating challenges posed by producer responsibility laws.  

Barry Alt of Motorhead Digital (left), Cora Jokinen of Torq-Masters Industries (middle), met with New York Senator Pam Helming (right) during the SEMA New York Rally to discuss policies supporting industry growth.

The specialty automotive aftermarket industry's significant contribution to New York's economy was highlighted, with more than $10 billion contributed, supporting 38,000 jobs, $3.72 billion in wages and benefits, and $1.52 billion in taxes paid. This underscores the industry's vital role in the state's economic landscape. 

At a luncheon during the event, Paul Zuber, executive vice president of the Business Council of New York State, delivered a compelling address highlighting the intersection of business interests and legislative initiatives impacting the automotive aftermarket in New York. 

Christian Robinson, SEMA's senior director of state government affairs and grassroots, emphasized the importance of member engagement in events like the SEMA New York Rally. "Member participation is crucial in amplifying our collective voice and shaping policies that directly impact our industry," Robinson said. "Events like these provide a platform for meaningful dialogue and collaboration, driving positive change and ensuring a vibrant future for the automotive aftermarket in New York." 

For more information, reach out to Christian Robinson at christianr@sema.org.  

By the SEMA Washington, D.C., office

The SEMA New York Rally, hosted in Albany on May 14, brought together businesses within the automotive aftermarket industry to amplify their voices and advocate for policies conducive to industry growth and protection of business interests.  

Attendees engaged with influential New York lawmakers, leveraging their collective voice to champion policies supporting industry growth, addressing tax policies beneficial to small businesses and navigating challenges posed by producer responsibility laws.  

Barry Alt of Motorhead Digital (left), Cora Jokinen of Torq-Masters Industries (middle), met with New York Senator Pam Helming (right) during the SEMA New York Rally to discuss policies supporting industry growth.

The specialty automotive aftermarket industry's significant contribution to New York's economy was highlighted, with more than $10 billion contributed, supporting 38,000 jobs, $3.72 billion in wages and benefits, and $1.52 billion in taxes paid. This underscores the industry's vital role in the state's economic landscape. 

At a luncheon during the event, Paul Zuber, executive vice president of the Business Council of New York State, delivered a compelling address highlighting the intersection of business interests and legislative initiatives impacting the automotive aftermarket in New York. 

Christian Robinson, SEMA's senior director of state government affairs and grassroots, emphasized the importance of member engagement in events like the SEMA New York Rally. "Member participation is crucial in amplifying our collective voice and shaping policies that directly impact our industry," Robinson said. "Events like these provide a platform for meaningful dialogue and collaboration, driving positive change and ensuring a vibrant future for the automotive aftermarket in New York." 

For more information, reach out to Christian Robinson at christianr@sema.org.  

By the SEMA Washington, D.C., office

The Louisiana legislature approved SEMA-supported legislation (HB 515) to ensure consumers' choice of vehicle powerplants and fuel technology by preventing a state agency from limiting access to certain power sources.   

Having passed both chambers, the bill now awaits final approval or veto by Governor Jeff Landry. 

"HB 515 is a pro-consumer, pro-innovation and pro-business piece of legislation," said Colby Martin, SEMA’s director of state government affairs. "SEMA urges the governor to support this bill and allow the automotive industry to continue delivering the freedom and choice that Louisianans deserve." 

Louisiana is among several states seeking similar proposals. SEMA believes that Louisianans, not the government, should decide what vehicles are best for them and their families. This effort promotes consumer choice, fosters innovation and protects jobs. 

Use this link to send a letter to lawmakers supporting this pro-industry legislation. 

For more information, please contact Colby Martin at SAN@sema.org. 

By the SEMA Washington, D.C., office

The Louisiana legislature approved SEMA-supported legislation (HB 515) to ensure consumers' choice of vehicle powerplants and fuel technology by preventing a state agency from limiting access to certain power sources.   

Having passed both chambers, the bill now awaits final approval or veto by Governor Jeff Landry. 

"HB 515 is a pro-consumer, pro-innovation and pro-business piece of legislation," said Colby Martin, SEMA’s director of state government affairs. "SEMA urges the governor to support this bill and allow the automotive industry to continue delivering the freedom and choice that Louisianans deserve." 

Louisiana is among several states seeking similar proposals. SEMA believes that Louisianans, not the government, should decide what vehicles are best for them and their families. This effort promotes consumer choice, fosters innovation and protects jobs. 

Use this link to send a letter to lawmakers supporting this pro-industry legislation. 

For more information, please contact Colby Martin at SAN@sema.org. 

By SEMA News Editors

SEMA has announced that the 2024 SEMA Show floorplan is now live and available at SEMAShow.com/floorplan. The team behind the premier automotive specialty-equipment trade show spent weeks plotting booths to ensure brands could showcase their new innovations across the Las Vegas Convention Center campus, November 5-8. 

Now that the floorplan is live, automotive professionals, decision-makers, buyers, media members and attendees can maximize their Show experience by utilizing the interactive map and exhibitor list at SEMAShow.com/floorplan.

The road to a successful 2024 SEMA Show begins with:

• Registration: Secure your badge to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills with education sessions. Register today at semashow.com/register.
• Booking Your Hotel: Hotel reservations are open online here. SEMA Show and partner onPeak offer Showgoers the best rates at an extensive list of the best hotels in Las Vegas.
• Securing Discounted Airline Tickets: Show organizers have secured special airline fares and discounts for trips with Alaska Airlines, Delta Air Lines and United Airlines. More details here.
• Planning Your SEMA Show: Visit the SEMA Show attendee website at semashow.com/attendee to begin your SEMA Show plan with key details on Show features, like the New Product Showcase, the SEMA Battle of the Builders, feature vehicle displays, SEMA FutureTech Studio, Optima Village, Overland Experience, Collision Repair & Refinish Stage plus the SEMA Garage: ADAS, Emissions, Product Development area. In addition, find out which events are returning in 2024, like the SEMA Show Kickoff Breakfast, SEMA Cruise, SEMA Awards Presentation, SEMA Industry Awards Banquet, SEMA Business General Membership Meeting and SEMA Fest (more details coming soon)!
• Reliving the SEMA Show: Can't wait for Vegas? Browse dozens of innovative automotive products featured in the 2023 SEMA New Product Showcase here.

Attendees can maximize their ROI by registering early and taking advantage of housing and travel discounts. Registration is only $40 for qualified attendees who register by June 28. Deadlines and fees for other registration categories can be found at semashow.com/register. Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2024 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

The 2024 SEMA Show is already gearing up to once again serve as the industry homecoming, November 5-8 in Las Vegas. Exhibitors are strategizing their booth plans (read SEMA News' recent Racing & Performance preview and Hot Rod Alley/Restoration Marketplace preview), and this year's Exhibitor Service Manual is packed with new valuable resources and deadlines. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Below is a preview of the useful resources to get exhibitors on the road to a successful SEMA Show.

1. Feature Vehicles

Learn more about the rules, regulations and requirements for displaying a vehicle on the SEMA Show floor outside of a booth. Click here to read up on the Feature Vehicle guidelines or submit an application. 

2. New Product Showcase

Submit products to the New Product Showcase--the top destination for buyers and media at the SEMA Show--to build brand awareness and generate leads. The first product entry is free for exhibitors; find more information on submitting a product, packaging or merchandising display here and complete an application for a new or featured product here. 

3. Budget Checklist

This is an essential tool for all participating exhibitors, but especially first-timers. Calculate all confirmed and projected fees for everything from booth space; exhibit design and building; electrical; freight and material handling and related services; plus marketing and staff expenses.

4. Deadlines List

Discover key dates for exhibitors, including deadlines and rate increases.

5. Contact List

Contact the Show organizers to help you succeed with categories like booth vehicles, feature vehicles, banquet tickets, the New Product Showcase, meeting rooms and more.

6. Parking Information

This is especially helpful for exhibitors with trailers; discover where you can park leading up to and during the event.

7. Freeman Booth Services

This section addresses booth needs like power, carpet, fixtures, freight, A/V and computer rentals, cleaning, signs and graphics, and more.

8. Approved Vendors for Booth Services

Access the approved vendors for lead retrieval, catering, insurance, vehicle detailing, tent and canopy rental, internet and telephone, photography, and more.

9. Marketing, Advertising & Sponsorships

This section provides successful marketing opportunities at the SEMA Show like advertising, press conferences, products for project-vehicle builders, PR opportunities, sponsorships, celebrity appearances and directory upgrades. In addition, the application for the New Product Showcase appears here.

10. Exhibitor Rules and Regulations

Discover essential information, including applications, fees, payments, safety requirements and more.

11. SEMA Exhibitor Summit (Complimentary event July 24-25)

Those who want to exhibit like professionals and go beyond the Exhibitor Service Manual should attend this year's SEMA Exhibitor Summit, which will feature new-for-2024, relevant, business-boosting information. Open to all current exhibitors, SEMA will cover hotel costs for up to two members of each exhibiting company and offer information on how to:

• Take advantage of SEMA value-added programs.
• Use proven strategies to attract professionals, media members, decision-makers and buyers to your booth.
• Save money and resources on necessary Show costs like material handling, electrical and related expenses.
• Work one-on-one with SEMA Show experts to maximize your ROI.
• Learn to plan and budget for your entire team to attend.
• Explore promotional opportunities to attract more exposure through complimentary and paid sponsorships and programs.
• Maximize your SEMA Show booth experience.

Don't delay; secure your spots for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. Learn more at semashow.com/exhibitor-summit. 

Still have questions? No problem! Contact your SEMA Show sales representative at sales@sema.org, +1 909-396-0289 or semashow.com/contact. Still need booth space for the 2024 SEMA Show? Get started at SEMAShow.com/buyabooth.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By SEMA News Editors

The 2024 SEMA Show is already gearing up to once again serve as the industry homecoming, November 5-8 in Las Vegas. Exhibitors are strategizing their booth plans (read SEMA News' recent Racing & Performance preview and Hot Rod Alley/Restoration Marketplace preview), and this year's Exhibitor Service Manual is packed with new valuable resources and deadlines. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. 

Below is a preview of the useful resources to get exhibitors on the road to a successful SEMA Show.

1. Feature Vehicles

Learn more about the rules, regulations and requirements for displaying a vehicle on the SEMA Show floor outside of a booth. Click here to read up on the Feature Vehicle guidelines or submit an application. 

2. New Product Showcase

Submit products to the New Product Showcase--the top destination for buyers and media at the SEMA Show--to build brand awareness and generate leads. The first product entry is free for exhibitors; find more information on submitting a product, packaging or merchandising display here and complete an application for a new or featured product here. 

3. Budget Checklist

This is an essential tool for all participating exhibitors, but especially first-timers. Calculate all confirmed and projected fees for everything from booth space; exhibit design and building; electrical; freight and material handling and related services; plus marketing and staff expenses.

4. Deadlines List

Discover key dates for exhibitors, including deadlines and rate increases.

5. Contact List

Contact the Show organizers to help you succeed with categories like booth vehicles, feature vehicles, banquet tickets, the New Product Showcase, meeting rooms and more.

6. Parking Information

This is especially helpful for exhibitors with trailers; discover where you can park leading up to and during the event.

7. Freeman Booth Services

This section addresses booth needs like power, carpet, fixtures, freight, A/V and computer rentals, cleaning, signs and graphics, and more.

8. Approved Vendors for Booth Services

Access the approved vendors for lead retrieval, catering, insurance, vehicle detailing, tent and canopy rental, internet and telephone, photography, and more.

9. Marketing, Advertising & Sponsorships

This section provides successful marketing opportunities at the SEMA Show like advertising, press conferences, products for project-vehicle builders, PR opportunities, sponsorships, celebrity appearances and directory upgrades. In addition, the application for the New Product Showcase appears here.

10. Exhibitor Rules and Regulations

Discover essential information, including applications, fees, payments, safety requirements and more.

11. SEMA Exhibitor Summit (Complimentary event July 24-25)

Those who want to exhibit like professionals and go beyond the Exhibitor Service Manual should attend this year's SEMA Exhibitor Summit, which will feature new-for-2024, relevant, business-boosting information. Open to all current exhibitors, SEMA will cover hotel costs for up to two members of each exhibiting company and offer information on how to:

• Take advantage of SEMA value-added programs.
• Use proven strategies to attract professionals, media members, decision-makers and buyers to your booth.
• Save money and resources on necessary Show costs like material handling, electrical and related expenses.
• Work one-on-one with SEMA Show experts to maximize your ROI.
• Learn to plan and budget for your entire team to attend.
• Explore promotional opportunities to attract more exposure through complimentary and paid sponsorships and programs.
• Maximize your SEMA Show booth experience.

Don't delay; secure your spots for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. Learn more at semashow.com/exhibitor-summit. 

Still have questions? No problem! Contact your SEMA Show sales representative at sales@sema.org, +1 909-396-0289 or semashow.com/contact. Still need booth space for the 2024 SEMA Show? Get started at SEMAShow.com/buyabooth.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By the SEMA Washington, D.C., office

SEMA and PRI members traveled to Washington, DC, to advocate for the interests of the specialty automotive aftermarket and motorsports parts industries as part of the 2024 SEMA & PRI Washington Rally. Members and industry leaders held nearly 150 meetings with their elected officials and congressional staff, advocating for their lawmakers to support legislation to protect the future of the industry. The Washington Rally kicked off with a congressional dinner where TV presenter and car builder Ant Anstead hosted an engaging panel discussion with industry champions from the U.S. Representatives, including Reps. Marie Glusenkamp Perez (D-WA), Tim Walberg (R-MI) and Mark Amodei (R-NV), and included a lunch at the exclusive Capitol Hill Club with U.S. Senator Markwayne Mullin (R-OK), co-chair of the Congressional Automotive Performance and Motorsports Caucus. 

The event also featured the "Cars at the Capitol" event, which showcased a curated offering of customized cars, trucks and SUVs that exemplify the spirit of innovation and craftsmanship that drives the specialty automotive aftermarket. The car show put our industry on display just beyond the steps of the Capitol with a vehicle lineup that included everything from classic cars, including a '67 Chevrolet Chevelle and a '69 Ford Mustang Mach 1, to late-model vehicles such as a '15 Nissan GT-R, a '22 Gladiator 4xe and a Toyota Tundra. 

From left to right: Auto industry personality Ant Anstead and U.S. Representatives Marie Gluesenkamp Perez (D-WA), Tim Walberg (R-MI) and Mark Amodei (R-NV).

Congressional meetings provided SEMA and PRI members with an opportunity to advocate for protecting the right to repair and modify vehicles with advanced technology, stopping vehicle technology mandates that limit consumer choice, protecting motorized access to federal government lands, making permanent business tax incentives for race tracks and extending business tax incentives that will be expiring or be reduced in 2025. This year's Washington Rally marked the 17th time that SEMA and industry members have traveled to our nation's capital to advocate for the industry. The event plays a pivotal role in SEMA and PRI's advocacy efforts at the federal level, providing our members with an opportunity to develop and strengthen relationships with key members of Congress.

SEMA and PRI encourage those who weren't able to attend the 2024 SEMA & PRI Washington Rally--which included the "Cars at the Capitol" event seen here--to get involved by writing their members of Congress on issues of key importance to their business and the industry.

SEMA and PRI welcome our members who weren't able to attend the Rally to get involved by writing their members of Congress on issues of key importance to their business and the industry. We also encourage you to host your members of Congress at your business. Our government affairs team makes this easy by coordinating the logistics and participating in lawmaker visits to member companies. Click here to sign up to host your members of Congress.