By PRI News Editors

From left to right: Bessie Stringfield, Crystal Windham, KJ Jones, Richard Petty, and Larry Nance Sr.

The African American Automotive Association (AAAA) announced on Juneteenth its 2024 Hall of Fame class. Joining the roster of those who have made significant contributions for African Americans in the automotive and motorsports industries are Bessie Stringfield, Crystal Windham, KJ Jones, Richard Petty and Larry Nance Sr. 

"Our Hall of Fame is a celebration of excellence, resilience, and groundbreaking achievements in the automotive industry," said AAAA Founder Chris Harris. "Each inductee's story is a testament to the power of perseverance and the impact of trailblazing individuals who have paved the way for future generations." 

Harris specifically chose Juneteenth to announce the 2024 honorees, which is the beginning of an annual tradition to celebrate this significant occasion. "Juneteenth commemorates the emancipation of enslaved African Americans and celebrates our perseverance and contributions to the nation," he explained. "The increased visibility and media coverage around Juneteenth helps us raise awareness about the AAAA Hall of Fame, its inductees and align with broader celebrations of African American excellence. Too often, African American contributions to American history are omitted, and many organizations, especially in motorsports, fail to acknowledge their past transgressions against African Americans. I see Juneteenth as a chance to educate the public about the incredible individuals in the AAAA Hall of Fame and their significant roles, connecting past struggles with present accomplishments." 

Harris was motivated to create the AAAA Hall of Fame after noticing a glaring omission in other automotive halls of fame. "I wasn't happy with the lack of recognition for African Americans in other automotive halls of fame," he stated. "So, I decided to create one that celebrates and honors their significant contributions. Representation is important, and I have to make sure future generations can easily learn about African Americans' positive contributions to the automotive industry, and that includes transportation and motorsports. This year, we inducted the legendary Richard Petty into our Hall of Fame. While he isn't African American, his words and actions over the past 50 years have helped African Americans enter motorsports on the biggest stage and highlight their skills to the world. Allies like him are well deserving of being in the AAAA Hall of Fame." 

Following are the 2024 Hall of Fame inductees and details about their contributions. 

Bessie Stringfield, "Motorcycle Queen of Miami" 

Bessie Stringfield, known as the "Motorcycle Queen of Miami," is celebrated for breaking barriers for both women and African-American motorcyclists. Starting her journey at 16, she rode her motorcycle across the United States and beyond, facing and overcoming discrimination with unmatched courage and resilience. Her legacy is a testament to the power of perseverance. 

Crystal Windham, Automotive Design 

Crystal Windham, the executive director of design at General Motors, is recognized for her innovative vision and leadership in the automotive industry. As the first black woman to serve as a design director at General Motors, Windham's story is a powerful reminder of the impact of mentorship, perseverance, and the pursuit of excellence. 

KJ Jones, Media 

KJ Jones is celebrated for his extensive contributions to automotive media. He is currently the senior editor of HOT ROD. He was the first, and for almost 20 years, only African-American person on MotorTrend's editorial staff (a company with a 75-year history). In 2014, he became the first African American to hold the editor-in-chief title for any publication in the aftermarket-performance space (Diesel Power). His journey, marked by a deep love for high-performance cars and dedication to sharing his knowledge, has earned him a place in the AAAA Hall of Fame. His passion and perseverance have made a significant impact in the automotive and media industries. 

"Being inducted into the African American Automotive Association Hall of Fame is the most humbling honor I have ever received. It's still incredibly surreal, as I had no idea that I was being considered for something like this," said Jones. 

He believes his "grind and resilience" are two qualities that led to this honor. "Being a black man in an industry that for all intents and purposes is predominately caucasian, I had to immediately prove that I belonged here (on the merits of my knowledge and ability), and then I felt that I needed to accel in order to stay here," he explained. "To do that, I've been dedicated to outworking competitors, waking up at 3:00 a.m. every day to get emails with project pitches sent, parts requested, other business-related matters handled, and stories written, while everyone else--on both coasts--is still in REM sleep. I've been traveling throughout the United States since I started, getting stories because you can't wait for them to come to you. 

"To be included in the Hall of Fame, the African American Automotive Association's shrine for celebrating excellence and outstanding people who have contributed so much to one of the biggest industries in the world, is a privilege that I will cherish forever," concluded Jones. 

Richard Petty, Motorsports 

Richard Petty, "The King," is a legendary NASCAR figure with a record 200 NASCAR Cup Series wins. Beyond his racing achievements, Petty has been a vocal supporter of minorities in motorsports, providing opportunities for minorities in racing and businesses. His decades of public support and action for drivers like Wendell Scott and Bubba Wallace exemplify what diversity looks like in this industry, earning him a place in the AAAA Hall of Fame. 

Larry Nance Sr., Motorsports 

Larry Nance Sr., a three-time NBA All-Star, seamlessly transitioned into professional drag racing after his basketball career. As the first African-American NBA player to participate as both a car owner and driver in professional drag racing, Nance's achievements highlight his exceptional talent and determination, earning him a place in the AAAA Hall of Fame. 

The AAAA Hall of Fame Class of 2024 showcases the incredible achievements and enduring legacies of these trailblazing individuals. Their stories inspire future generations and emphasize the importance of diversity and inclusion in the automotive world. Learn more about these individuals by visiting the AAAA Hall of Fame at aaaassoc.com/hall-of-fame. 

By SEMA News Editors

Mercedes-Benz is set to launch its next-generation, all-electric C-Class electric vehicle (EV) in 2025, which will be available in both standard and AMG versions, according to SEMA News sources.

The electric Mercedes C-Class boasts an aerodynamic design with distinctive LED lighting elements, a sculpted front grille and a futuristic silhouette, marking a departure from conventional combustion engine designs. The AMG version adds larger air intakes and flaps at the front, drilled rotors, a stiffer suspension with a lower ride, a wider body and a tiny spoiler atop the trunk lid.

Powered by advanced electric drivetrain technology, the AMG C-Class EV's electric powertrain delivers instant torque, enabling rapid acceleration and a silent driving experience.

The electric sedan incorporates eco-friendly materials in its interior design. The cabin features responsibly sourced wood accents, recycled textiles and environmentally conscious materials.

It will also be equipped with the latest generation of the Mercedes-Benz User Experience (MBUX) infotainment system. A large touchscreen interface, voice controls and smartphone integration provide a user-friendly driving experience. Additionally, the car includes advanced driver-assistance features, including autonomous driving capabilities.

By SEMA News Editors

I-CAR, the provider of educational programming, technical information and services for the collision repair industry, has expanded its support for the SkillsUSA National Leadership and Skills Conference.

In addition to its decades-long support of the event through volunteer efforts and providing personal protective equipment to competitors, I-CAR and its Collision Careers platform have an expanded presence at the conference for the second consecutive year.

The organization will exhibit at the conference with a booth highlighting the Collision Careers platform, offering attendees information and resources for individuals considering a career in collision repair.

"I-CAR’s long-time support of SkillsUSA is a testament to our enduring commitment to fostering the next generation of skilled collision repair professionals," said Arianna Sherlock, senior marketing director, I-CAR. "Now, we've taken our participation to the next level to ensure that students interested in collision repair know they can count on I-CAR for the duration of their career to fuel their passion and support their growth in an industry that drives innovation, mobility and progress."

For more information, visit I-CAR.com.

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) will host an online General Membership Meeting and panel discussion on Thursday, June 27, at 10:00 a.m. PDT. Register here.

During the meeting, the ARMO select committee will share important updates regarding the council’s member benefits, followed by a discussion on how to address and manage online business reviews. Led by Jeff Farina of JEGS, Barry Alt of Motorhead Digital, Bryan Stone of Classic Recreations and Jeremey Dominic of SMG Speed, the discussion will cover the importance of businesses having an online presence and tips for responding to positive and negative comments. 

"In today's digital age, customers can easily access information about a business's reputation with just a few clicks," said ARMO chair Randall Bates. "During this session, we'll cover best practices for evaluating comments left online and replying in a manner that encourages positive engagement and continued success."

Discussion topics will include an overview of the various online review platforms, what kind of controls businesses have on each platform, and how to take advantage of positive reviews and respond to negative ones.

ARMO membership is open to all companies serving the automotive restoration market, including manufacturers, distributors, retailers, media, restorers or car clubs. Attending the meeting is a great way for current and prospective members to connect with other like-minded professionals and stay informed on important industry issues.

Register here to attend the live session or receive the recording. 

By Ashley Reyes

Bringing a product to market is a thrilling endeavor for businesses, entrepreneurs and innovators in the automotive industry. This opportunity to innovate often begins with identifying a gap in the market, the desire to solve a customer's problem, or the drive to create something new. However, without the right resources, the process can be daunting, as it involves rigorous research, precise development and meticulous testing.

To help SEMA business members through this process, the SEMA Garage offers two facilities fully equipped with state-of-the-art tools, technology and services that members can utilize to develop and launch their cutting-edge products and accessories. Among these services are the SEMA Garage vehicle measuring sessions, which provide exclusive hands-on access to new vehicles for designing and developing product prototypes.

With measuring sessions hosted in both SEMA Garage locations--Diamond Bar, California, and Plymouth, Michigan--members are able to test-fit prototypes, make 3D scans, take measurements and get direct experience with the vehicles. The sessions are scheduled to accommodate various companies at a time, yet providing members with the support and space needed to work efficiently and accurately. The SEMA Garage has specialty tools available, including spring measuring equipment, corner weight scales and a CMM Machine (the FaroArm must be operated by SEMA staff).

"SEMA Garage Measuring Sessions are a game changer when it comes to accelerating product development," said Luis Morales, SEMA director of vehicle technology and product development. "It's also an exciting experience when our member companies, SEMA Garage staff and the OEMs collaborate because we are all driven by innovation and a passion to fuel the industry."  

In March 2024, the SEMA Garage hosted a vehicle measuring session for the '24 Toyota Land Cruiser. Watch the video below for highlights.

For Sean Brown of Race Winning Brands, who attended the '24 Ford Mustang measuring session at the SEMA Garage in Plymouth, the measuring sessions help reduce time to market for their products. "Being able to come up here and have access to a couple of the vehicles and just focus on getting all the data we need is really nice and convenient and much appreciated," said Brown.

The Race Winning Brands team attended the measuring session to collect data on the Mustang's exhaust and intake products.

The Mustang measuring session had a similar impact for Joe Valentich of Blacklake Research and Development: "It's been invaluable to be able to come to SEMA to use the resources, measure things in the Garage, have access to data, do fitment, just everything that's involved in developing, validating and producing products."

SEMA offers its 7,000-plus member companies a variety of business tools and resources to help its members succeed in the market, save money on essential business services, and network with key industry leaders. Throughout the past few years, the SEMA Garage has hosted numerous measuring sessions with vehicles including the '22 Toyota GR86, '23 Ford Truck SuperDuty Truck, '23/'24 Chevrolet and GMC trucks and more. Additional SEMA Garage services include rapid prototyping/3D printing, ADAS testing, installation and training centers, and emissions testing and certification. The SEMA Garages are the only known facilities of their kind in the U.S., supporting both domestic and global vehicle customization needs.

Learn more at semagarage.com.

By SEMA News Editors

Exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas Convention Center, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year at semashow.com/projectvehicle.

The Products for Project-Vehicle Builders list is updated frequently, and features product offers and contact information from confirmed SEMA Show exhibitors looking to collaborate with builders. Qualified builders interested in obtaining a product should connect with exhibitors directly using the provided contact information.

Note: All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Each project vehicle on display at the SEMA Show must be supported by a current 2024 SEMA Show exhibitor.

The list is open to exhibitors of the 2024 SEMA Show only. Exhibitors: to be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2024 Products for Project-Vehicle Builders list, as it is updated when submissions come in.

Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

By Ashley Reyes

SEMA Education's new virtual education series that addresses the state and opportunities of the electric vehicle service equipment (EVSE) industry kicks off next week. Titled "Powering Tomorrow: Unveiling the Future of Electric Vehicle Charging Infrastructure, Presented by SkillFusion," the three-part curriculum will feature three individual sessions on June 25, July 9 and July 16. 

As the number of electric vehicles (EVs) on the roads grows, charger reliability and uptime will play a significant role in owner experience, increasing the need for certified labor to maintain and repair this technology. This webinar series will feature industry experts and executives from SkillFusion, an organization dedicated to solving EV Charger Infrastructure downtime, presenting attendees with a holistic understanding of the EVSE infrastructure and workforce opportunities available.

"The industry is grappling with the unreliability of charger availability due to excessive downtime for maintenance--an issue that is becoming increasingly more important as the federal government instills a mandated 97% uptime requirement for the equipment," said Rue Phillips, SkillFusion co-founder and president. "By the conclusion of this series, students will have acquired a comprehensive set of transferrable skills, enhancing their understanding and capabilities across the EVSE industry domain."  

Register now for:

The State of the EVSE Industry - June 25 at 10:00 a.m. (PDT) 

Presenters: Rue Phillips, SkillFusion co-founder and president, and Mark LaNeve, chairman - Franchise Equity Partners (FEP)

In this session, participants will delve into a comprehensive exploration of the state of the EVSE industry, gaining valuable insights into its current landscape. Attendees will develop a foundational comprehension of industry trends, challenges and opportunities, setting the stage for a deeper understanding of EVSE. Register here. 

EVSE Workforce and Career Opportunities and Available Resources - July 9 at 10:00 a.m. (PDT) 

Presenters: Elaina Farnsworth, SkillFusion co-founder and CEO, and Enid Joffe, SkillFusion electrification specialist 

In this session, attendees will gain insights into the diverse career paths within the EVSE industry. Attendees will receive valuable resources, educational pathways and skill development opportunities, empowering them to navigate and excel in the dynamic EVSE workforce landscape. Register here. 

EVSE Infrastructure - July 16 at 10:00 a.m. (PDT)

Presenters: Dave Packard, SkillFusion chief strategy officer; Enid Joffe, SkillFusion electrification specialist; and Britta Gross, Electric Power Research Institute (EPRI) director of transportation.

In this session, participants will gain a comprehensive understanding of EVSE infrastructure, covering hardware, software and the intricacies of installation, operation and maintenance. Topics will provide participants with a holistic view of the infrastructure that supports EV charging. Register here. 

This is your chance to stay ahead of the curve of the EVSE industry and engage directly with experts of this technology. Register for sessions now to secure your spot.  

By SEMA News Editors

Finding reasons to attend the 2024 SEMA Show is easy. The November 5-8 event in the Las Vegas Convention Center features countless product innovations from new and iconic exhibitors, the latest custom vehicle trends and professional skill-enhancing education sessions led by top industry experts. Attendees can also partake in one-of-a-kind events and features, like the New Product Showcase, the No. 1 destination for discovering the hottest products in the automotive aftermarket industry, the dynamic Battle of the Builders presented by Mothers Polish highlighting the techniques of influential builders, the newer Overland Experience showcasing customized vehicles in their intended environments and much more.

To assist professionals in demonstrating the Show's value to their employers, management offers a customizable sample letter to highlight specific benefits relevant to your business or market segment. This ensures that you can effectively communicate the potential impact on your day-to-day responsibilities and long-term business growth​​.

View the SEMA Show sample letter to your boss as a PDF here.

Attendees can maximize their ROI by registering early and taking advantage of housing and travel discounts. Registration is only $40 for qualified attendees who register by Friday, June 28. Deadlines and fees for other registration categories can be found at semashow.com/register. Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2024 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Chelsea Arnold, customer service lead at DLG Lighting, as the network's newest #SheIsSEMA spotlight member. 

Get to know Arnold in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Chelsea Arnold: Two years. What I enjoy most is having the opportunity to learn and grow in the automotive lighting industry.

SN: What is the most challenging part of your business or job?  

CA: The most challenging part is getting your footing and proving you can work just as hard as anyone else.

SN: How many years have you been in the industry and what was your first industry job?  

CA: Zero. This was my first industry position! 

SN: What three qualities got you to where you are today?  

CA: Having attention to detail, compassion and being strong-willed.  

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

CA: Proving that I know as much as the guys! I have customers double-check my answers all the time, so I have to stay on top of my game and prove I know what's best for them. 

SN: Who are your role models or mentors in the industry?   

CA: None in the industry, but my mom has helped me keep calm when I'm frustrated about work and pushes me to do my very best.  

SN: What is the best career advice you have received?  

CA: Coach up or coach out. I apply it to myself when I think I can't accomplish something. I either coach myself through it or coach myself out into a better situation.  

SN: Have you always wanted to work in the automotive industry? What keeps you here? 

CA: Not always but I enjoy having knowledge about vehicles that many people don't.  

SN: Who was the most influential person on your career/goals? 

CA: My mom.  

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

By Ashley Reyes

SEMA members still have time to nominate candidates for the notable SEMA Industry Awards, which are awarded to leading companies and individuals who have made significant contributions to the automotive special-equipment industry over the past year.

Comprised of Channel Partner of the Year, Content Creator of the Year, Gen-III Innovator of the Year, Manufacturer of the Year and Person of the Year, the awards are among the trade association’s highest honors, celebrating those who have exhibited professionalism, service, integrity and ethics that have propelled the industry forward.

“SEMA Industry Awards are a testament to those who have enhanced the industry at remarkable levels,” said SEMA Manager of Recognition Programs Chris Standifer. “The nomination process is crucial as it helps us identify and recognize those who are pushing new boundaries in the automotive world.”

Dee Zee Inc. was named Manufacturer of the Year for its success in delivering high-quality products to its customers through innovation, teamwork and continuous improvement.

Nominations are open for:  

• Channel Partner of the Year: Honors a sales channel partner for its outstanding service to the sales, distribution, retail and/or eCommerce channel(s) of the industry. This includes maintaining proper inventories to service its respective channel and exceeding standards in providing suppliers with input and regular communication to help their products and programs succeed. 
• Content Creator of the Year: Honors a content creator for their outstanding contributions to the automotive culture and for creating a positive impact with automotive enthusiasts.
• Gen-III Innovator of the Year: Honors a young, entrepreneurial individual, 40 years old or younger, who is creating innovative breakthroughs within the area(s) of industry opportunities, advancement, best business practices, technology and/or trends. 
• Manufacturer of the Year: Honors a manufacturing company for its outstanding contributions and innovations.  
• Person of the Year: Established to honor a person for their outstanding contributions to the automotive specialty-equipment market.  

The SEMA Industry Awards will be presented during SEMA Show week, November 5-8, 2024. The Kick-Off Breakfast, held on Tuesday, November 5, will award both Channel Partner of the Year and Manufacturer of the Year. On Thursday, November 7, the SEMA Show Industry Awards Banquet will recognize Gen-III Innovator of the Year, Person of the Year and Content Creator of the Year. Entries for Best Engineered Vehicle of the Year--a SEMA Industry Award that recognizes exceptional quality of engineering on a vehicle build--will open in September. 

Ready to nominate? Click here to submit your nomination and celebrate the trailblazers of the automotive industry! Nominations close July 12.