Tue, 09/24/2024 - 23:00

By Juan Torres

SEMA Show press conference


With more than 2,400 credentialed media at the SEMA Show, November 5-8 in Las Vegas, the annual event is the ideal venue for exhibitors to make newsworthy announcements. The following is the official 2024 SEMA Show Press Conference Schedule. This year's schedule boasts a full, three–day itinerary of announcements and vehicle unveilings from exhibitors at the ultimate business gathering for the automotive aftermarket industry.

Media are encouraged to attend all press conferences. To apply for media credentials, visit semashow.com/register.

Official 2024 SEMA Show Press Conference Schedule

(As of Sept. 23, 2024; all times PST)

Tuesday, November 5
  • 7:30 a.m.-8:50 a.m.: SEMA – SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
  • 9:00 a.m.-9:20 a.m.: Red Line Synthetic Oil – Red Line Oil & Pro Superstar Shootout (Booth #22933)
  • 9:30 a.m.-9:50 a.m.: KIA America – Movement that Inspires (Booth #23763)
  • 10:00 a.m.-10:20 a.m.: Toyota Motor North America – Toyota SEMA Builds Walk Around With Rutledge Wood (Booth #22200)
  • 10:30 a.m.-10:50 a.m.: Suspension Direct Inc. – SDi E-Tuner: Redefining Civic Type R Suspension (Booth #20657)
  • 11:00 a.m.-11:20 a.m.: The Wheel Group – The Wheel Group Corporate Advancements (Booth #44021)
  • 11:30 a.m.-11:50 a.m.: RealTruck– RealTruck Chip Foose Collaboration (Booth #50027)
  • 12:00 p.m.-12:20 p.m.: CTEK – WhippleD Vehicle Reveal & Product Overview (Booth #23657)
  • 12:30 p.m.-12:50 p.m.: Hemmings – Hemmings 1970 Dodge Charger (Booth #22493)
  • 1:00 p.m.-1:20 p.m.: Legacy EV – Legacy EV Electrifies Central America (Booth #24913)
  • 1:30 p.m.-1:50 p.m.: SEMA – Battle of the Builders Top 40 Announcement (BOTB Stage, Silver Lot)
  • 2:00 p.m.-2:20 p.m.: TMI Products – G-Body Full Monte Interior (Booth #24477)
  • 2:30 p.m.-2:50 p.m.: HEXIS – New Products and Innovations from HEXIS (Booth #52215)
 Wednesday, November 6
  • 9:00 a.m.-9:20 a.m.: The Wheel Group – Manufacturing, Product, and Sales News (Booth #44021)
  • 9:30 a.m.-9:50 a.m.: ClearPro – Unveil the Fusion in PPF Innovation with ClearPro (Booth #52251)
  • 10:00 a.m.-10:20 a.m.: Barrett-Jackson – Barrett-Jackson Charity Car Unveil (Booth #21427)
  • 10:30 a.m.-10:50 a.m.: TOPDON USA – New Innovative Products by TOPDON (Booth #38195)
  • 11:00 a.m.-11:20 a.m.: EMPI – EMPI Presents a Custom Porsche 914 (Booth #23427)
  • 11:30 a.m.-11:50 a.m.: Coker Tire – Legendary Companies Rebranding to Coker Group (Booth #22591)               
  • 1:00 p.m.-1:20 p.m.: Repairify – AsTech Rules Engine and OEM-C (Booth #33201)
  • 1:30 p.m.-1:50 p.m.: UPPF – Terminax New Product Release (Booth #52227)
  • 2:00 p.m.-2:20 p.m.: Legacy EV – EVSC Announces New Aftermarket EV Standards (Future Tech Studio, Central Hall)
  • 2:30 p.m.-2:50 p.m.: Quad Film Ltd. – Quad Gilding Sunroof Film (Booth #12479)
  • 3:00 p.m.-3:20 p.m.: SEMA – Battle of the Builders Top 12 Announcement (BOTB Stage, Silver Lot)
  • 3:30 p.m.-3:50 p.m.: I-CAR – I Count on I-CAR: Recharge and Refuel (Booth #33139)
Thursday, November 7
  • 9:00 a.m.-9:20 a.m.: Cedar Electronics – Off-Road, Off-Grid but Still Connected with Cobra Electronics' All-New Two-Way Radio Launch (Booth #10429)
  • 9:30 a.m.-9:50 a.m.: Vanair Manufacturing – Vanair Introduces the EPEQ Mobile Support Kit. Turn any vehicle into an electrified mobile service vehicle! (Booth #41219)
  • 10:00 a.m.-10:20 a.m.: ASA Automotive Systems – ASA Launches ASA Pay (Booth #43069)
  • 10:30 a.m.-10:50 a.m.: Superformance – Shelby Anniversary Edition Vehicle Introduction (Booth #24043)
  • 11:00 a.m.-11:20 a.m.: RBW EV cars – RBW Debuts Fully Compatible EV System (Booth #24515)
  • 11:30 a.m.-11:50 a.m.: RealTruck – RealTruck Bear Grylls Garage Collaboration (Booth #50027)
  • 1:00 p.m.-1:20 p.m.: SEMA – Keynote Speaker: Bear Grylls (West Hall, Room #326)
  • 1:30 p.m.-1:50 p.m.: SolarDe Film – Reveal the Future of Car Window Film Technology (Booth #51253)
  • 2:00 p.m.-2:20 p.m.: Anyline – New Research: The State of Automotive Technicians (Media Center)
  • 3:00 p.m.-3:20 p.m.: SEMA – Battle of the Builders Top 4 Finalists Announced (BOTB Stage, Silver Lot)               
Friday, November 8
  • 3:30 p.m.-3:50 p.m.: SEMA – Battle of the Builders Winner Announced


Attendee, buyer and media registration for the 2024 SEMA Show has been open at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here) and Show badge discounts. Registration is only $60 for qualified attendees who register by Friday, September 27. After, the price will increase to $120 per approved badge. Deadlines and fees for other registration categories can be found at semashow.com/register

Tue, 09/24/2024 - 13:52

By SEMA News Editors

Subaru PRO Cup Challenge

 

The SEMA Professional Restylers Organization (PRO), a SEMA Council dedicated to advancing the automotive restyling market, has announced the six finalists that will compete in the 2024 PRO Cup Challenge. The competition, now in its fifth year at the SEMA Show, challenges automotive restylers to develop accessory packages for new-model vehicles that would take less than 40 hours to execute and have a wholesale cost of no more than $12,500 to dealers. 

"With the new world of de-contented factory vehicles and the restrictions placed by the FTC on profit centers of the dealership, the objective of the program is to show how car dealers can benefit from working with restylers to pre-load accessory packages that are easy to replicate and appeal to the masses, as opposed to offering extravagant one-off builds," said PRO Chair Colby McLaughlin. "This competition not only provides restylers with a platform to showcase their creativity and skills but also highlights the many ways that new vehicles can be accessorized for added convenience, safety and style." 

Six restyled builds will be displayed in PRO's booth (Booth #50203 in the West Hall) during the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle's marketability, ease of production, creativity and profitability.

Additionally, SEMA Showgoers can visit the builds and scan a QR code on-site to vote for the winner of the People's Choice award.

The 2024 SEMA PRO Cup Challenge finalists are:

  • Auto Trim Design of Utah
  • Auto Trim Restyling
  • Automotive Concepts
  • Classic Soft Trim Pittsburgh LLC
  • Keystone Styling
  • MARS of Billings 

In 2023, Chuck Graf of Auto Sunroof and Leather won the SEMA PRO Cup Challenge for his '24 Subaru Crosstrek Premium build, which he dubbed "Ruff Rider" for its appeal to dog owners. The networking that resulted from entering the competition enabled Graf to meet more people who had great ideas.

"After the Show, our company used the credibility of SEMA and winning the PRO Cup Challenge while promoting our business," said Graf. "It was amazing to see customers perk up when they realized that the little shop they use in New York had a car in Las Vegas and won a competition at SEMA. Now, all our business cards say '2023 SEMA PRO Cup Challenge Winners.'"

SEMA Showgoers have until 2:00 p.m. PST on Wednesday, November 6, to submit their People's Choice votes in PRO's booth. The PRO Cup Challenge and People's Choice awards will be announced during the PRO Happy Hour on Wednesday, November 6, from 4:00 to 5:00 p.m. PST in the PRO booth.

"The SEMA Show is all about discovering new products, vehicle trends and ideas that can take businesses and careers to new levels," said Andy Tompkins, SEMA trade show director. "We look forward to seeing restylers use the latest parts and accessories to showcase their skills and creativity."

To learn more about the PRO Cup Challenge, visit sema.org/pro-cup-challenge. To learn more about PRO, visit sema.org/pro.

Tue, 09/24/2024 - 13:52

By SEMA News Editors

Subaru PRO Cup Challenge

 

The SEMA Professional Restylers Organization (PRO), a SEMA Council dedicated to advancing the automotive restyling market, has announced the six finalists that will compete in the 2024 PRO Cup Challenge. The competition, now in its fifth year at the SEMA Show, challenges automotive restylers to develop accessory packages for new-model vehicles that would take less than 40 hours to execute and have a wholesale cost of no more than $12,500 to dealers. 

"With the new world of de-contented factory vehicles and the restrictions placed by the FTC on profit centers of the dealership, the objective of the program is to show how car dealers can benefit from working with restylers to pre-load accessory packages that are easy to replicate and appeal to the masses, as opposed to offering extravagant one-off builds," said PRO Chair Colby McLaughlin. "This competition not only provides restylers with a platform to showcase their creativity and skills but also highlights the many ways that new vehicles can be accessorized for added convenience, safety and style." 

Six restyled builds will be displayed in PRO's booth (Booth #50203 in the West Hall) during the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle's marketability, ease of production, creativity and profitability.

Additionally, SEMA Showgoers can visit the builds and scan a QR code on-site to vote for the winner of the People's Choice award.

The 2024 SEMA PRO Cup Challenge finalists are:

  • Auto Trim Design of Utah
  • Auto Trim Restyling
  • Automotive Concepts
  • Classic Soft Trim Pittsburgh LLC
  • Keystone Styling
  • MARS of Billings 

In 2023, Chuck Graf of Auto Sunroof and Leather won the SEMA PRO Cup Challenge for his '24 Subaru Crosstrek Premium build, which he dubbed "Ruff Rider" for its appeal to dog owners. The networking that resulted from entering the competition enabled Graf to meet more people who had great ideas.

"After the Show, our company used the credibility of SEMA and winning the PRO Cup Challenge while promoting our business," said Graf. "It was amazing to see customers perk up when they realized that the little shop they use in New York had a car in Las Vegas and won a competition at SEMA. Now, all our business cards say '2023 SEMA PRO Cup Challenge Winners.'"

SEMA Showgoers have until 2:00 p.m. PST on Wednesday, November 6, to submit their People's Choice votes in PRO's booth. The PRO Cup Challenge and People's Choice awards will be announced during the PRO Happy Hour on Wednesday, November 6, from 4:00 to 5:00 p.m. PST in the PRO booth.

"The SEMA Show is all about discovering new products, vehicle trends and ideas that can take businesses and careers to new levels," said Andy Tompkins, SEMA trade show director. "We look forward to seeing restylers use the latest parts and accessories to showcase their skills and creativity."

To learn more about the PRO Cup Challenge, visit sema.org/pro-cup-challenge. To learn more about PRO, visit sema.org/pro.

Tue, 09/24/2024 - 13:20

How industry advocates are imparting transformative skills to young people (and ensuring the aftermarket's sustainability in the process).

By Michael Imlay

Building a Future

 

In a nondescript warehouse complex of a tough Chicago suburb, the sparks are flying. While that's not unexpected in an industrial setting, the workers wielding the grinders and plasma torches are definitely not your typical career mechanics. Rather, they're young people seeking a future beyond the troubled confines of their zip code.

"About 80% of the kids that are killed in gang violence in Chicago are usually killed within a four-square block area in which they live," explains Automotive Mentoring Group (AMG) founder Alex Levesque. For more than a decade, Levesque, a former architectural professional, and his small core of local volunteers--mainly retired law enforcement officers--have sought to help underprivileged kids--mainly teenagers--escape that grim reality. Working 30 hours a week, they lead groups of up to 20 young trainees through a series of courses covering the basics of automobile restoration.

"We're doing everything here," Levesque says, ticking off the skills the boys and girls learn: spray-booth paint application and pinstriping; designing and sewing upholstery; drafting and CAD design; and cutting, welding and fabrication.

"I would say the average age we have here would be 19, but we have some as young as seven," he continues, noting that the area's gangs put guns into the hands of kids as young as nine.

"If they can have them that early, then we can have them that early… The sooner that we can get them involved in this car culture and profession/hobby, the better. Once you get into cars there's nothing to stop or distract you--you're just kind of laser focused," he asserts.

Building a Future

 

AMG's successful training program emphasizes plenty of mentoring and affirmation, encouraging its students to realize their own value and potential as they acquire hands-on technical skills.

During his architectural career, Levesque acquired a taste for collector cars. The hobby opened doors for him, introducing him to people and venues he never thought he'd connect with. The collectors he met didn't care about each other's backgrounds--all that took a back seat to a shared love of the automobile. Now Levesque wants to open those same doors for these kids.

AMG's most junior apprentices start out building car models. As they grow, they move up to restoring bicycles and other old-school gadgetry.

"We've got a whole bunch of vintage refrigerators from the '50s--the big round Andy and Mayberry types--and we got old gas pumps," says Levesque. "Now they know how to use the tools better; they know how to use the sandblasting equipment better. We get them to redo these old refrigerators, paint them automotive colors and do pinstriping on them--and we get them to restore the old gas pumps. Once you get through that phrase, okay, now you're ready to start working on some cars."

Because most of AMG's students come from fatherless households, they crave mentorship. Volunteers work side-by-side with the trainees, accompanying them on their journey with plenty of encouragement and affirmation. AMG's "crash-course" program boasts an 85% success rate in advancing students on to technical schools or placing them in jobs with over 80 of the nonprofit's automotive "hiring partners."

"We're not trying to be a school," Levesque confides. "What we want to do is take individuals that have nothing and no confidence level at all, and build them up so that when they finish our program they can [continue on] with confidence because of the background and experience they've had through the AMG program."

The program has been a confidence-builder for Levesque as well. "I was frustrated about [the level of violence in Chicago]. I felt the government should do something about it, or the mayor of Chicago should do something about it…" he says. "But God had another plan and chose me to do something about it."

Building a Future

 

Alex Levesque, founder of AMG in Chicago. "What we want to do is take individuals that have nothing and no confidence level at all, and build them up," he says.

But AMG is doing more than giving these young people a future. The charity is providing for the automotive trade's future as well--by connecting young, motivated and talented workers with businesses desperately in need of them.

It's a win-win answer to a very real problem. As Boomers and early Gen X'ers exit the workforce, and Millennials move into leadership positions, there simply aren't enough incoming Gen Z'ers to fill the gaps. From its OEM dealerships, to its collision-repair centers, to its specialty-equipment manufacturing operations, to its restoration and specialty build shops, America's automotive sector is facing a serious labor shortage, with experts predicting the situation may only get worse.

"Everybody's looking for talent, and there's not enough people getting involved in this industry to fill that void, so that's what we're trying to do," says Levesque.

Thankfully, AMG isn't alone in addressing the issue. Throughout the industry, there are a growing number of grassroots programs emerging to offer diverse solutions to the problem. The only question is whether these efforts are spreading widely and quickly enough to make any appreciable difference.

"From today to 2031, the Bureau of Labor Statistics is saying that we need more than 73,000 auto technicians in the United States. That's a big number," notes Kira Daczko, regional admissions director at the Universal Technical Institute (UTI) campus in Sacramento, California. To help people put that figure in perspective, she often tells them to take a drive through their neighborhood, count all the cars they see, and then "really think about this and what the demand is."

Generating STEAM

From his vantage point in Columbus, Ohio, Sef DeChristopher sees that growing demand. But more importantly, he sees the need to reach out to youth who hunger for something meaningful in their lives. Most of all, he believes the automotive industry can help them find it.

"What really gets me going is hearing others say young people just want to be on their phones," he opines. "That's not necessarily true--maybe try passing on or sharing some of your skills, vehicles or time with them… They're on their phones because they have nothing and no one else to guide them."

Just before COVID hit, DeChristopher had opened a fabrication shop, but when the pandemic began shuttering businesses, he had an epiphany: "I was like, hey, I've got all these tools, I've got 5,000 sq. ft., and I've got some old cars. What if I just open it up to some of these young people who want to learn some skills?"

The result is the Science, Technology, Engineering, Art and Mathematics (STEAM) Cathedral, a faith-based, automotive-oriented nonprofit dedicated to teaching skills and concepts usually unavailable in public schools, especially in underserved communities. In their coursework, students learn and apply STEAM concepts to the building and racing of karts. The Cathedral also offers a visual storytelling course for those interested in podcasting and visual arts with motorsports as the primary setting.

Cathedral Program

 

Vehicles awaiting their transformation at the STEAM Cathedral. The Cathedral emphasizes mentoring, personal guidance and authentic interaction in a safe learning space for young people.

Much like AMG in Chicago, the Cathedral stresses mentoring, personal guidance and authentic interaction, helping students discover their potential in a supportive environment. Key values include honor, integrity, respect, excellence and community building.

In fact, DeChristopher chose the Cathedral moniker as a metaphor. "It takes an average of 150 to 250 years for a traditional cathedral to be built," he explains. "Imagine being that first person laying the foundation. No one knows who you are… But 200 years later, there's this beautiful masterpiece that is all-inspiring on a strong foundation that will last for generations."

Among the Cathedral's apprentices is Ciara Hall, a 17-year-old high school graduate with a passion for horses and an interest in pursuing graphic design in college. She discovered STEAM Cathedral through her father's involvement with a Christian outreach, and says she has learned valuable technical and life skills. She especially credits the program with sparking her interest in motorsports and imparting the confidence to network with others.

"After the program, I'm going to take the skills that they've given me and apply that into college," she says, adding that while "we haven't run on the race track yet, if I really do like it and want to advance ahead, maybe I'll dive into motorsports more."

Meanwhile, Maxwell Hartman, age 17, recently joined the Cathedral program. Homeschooled, he always had an interest in the mechanical, especially bicycles and cars. "I've been, like, categorizing cars since I was three," he relates. At the Cathedral, he learned welding, fabrication, bodywork, metalworking and painting.

"I really enjoy welding; it's very tactile," he says. "I'm a musician, so it's kind of important to me feeling a trigger underneath your finger, knowing how far to depress it, knowing the distance you need to keep the welder from your metal…joining parts together to create something is really cool and satisfying."

A 'Kustomized' Solution

While community-based programs like AMG and STEAM Cathedral have devoted themselves entirely to recruiting and training next-gen talent, specialty automotive businesses are also confronting the industry's labor challenges through some creative thinking of their own.

When ACME Chop Shop in Grand Junction, Colorado, encountered difficulty bringing new auto restoration employees up to speed, the company decided to start the non-profit Kustom Built Cars program to train aspiring young builders.

"We were having a bunch of people come in here wanting to get jobs in the industry, but by the time we would bring them in as interns, we were kind of losing money. Your mechanic isn't working on what they're supposed to be working on--they're teaching," explains Shelby Robison, ACME's executive assistant and secretary on the Kustom Built Cars board of directors.

Launched five years ago as an intensive basics course for those interested in auto restoration, Kustom Built Cars has grown into a five-month, hands-on educational workshop geared especially to young adults aged 18–25. Students learn an extensive variety of restoration skills, plus the day-to-day operational knowledge needed to run a successful hot-rod/custom-car shop. Workshops average two to five students per term, with their $19,500 tuition covering their learning modules, tools and safety equipment. Because the program is non-accredited, grant money isn't available to students. However, Kustom Built Cars has found a workaround to aid young men and women who struggle with costs.

Kustom

 

Aspiring young automotive restorers training at Kustom Built Cars in Grand Junction, Colorado. The finished truck will be sold at Barrett-Jackson, with proceeds going back into the Kustom Built program for future students.

"We build a project truck and then we take it to Barrett-Jackson and sell it. The money comes back to build a new one and give scholarships to those students who can't afford it," says Robison. "Honestly, like probably 85% of our students who have gone through this nonprofit, we have given scholarships to."

Meanwhile, Robison is often found making the rounds at high school career days, hoping to encourage teenagers otherwise hesitant about a mechanical trade. "A lot of students shy away from my booth because they don't know how to do anything [automotive]. But when they overhear in my speech that you don't have to know any skills, then all of a sudden, their faces light up," she says.

About a month before the workshop's end, Robison meets with students to discuss their future plans. If ACME Chop Shop has openings, some might fill those positions. Others may land with different local businesses, or even relocate to pursue careers outside Colorado.

"I help them find jobs in the industry… We have a huge list of shops in the United States that want to hire our students," she says, adding that some go on for further schooling at technical institutions like UTI.

"I tell them, 'If you go into this industry, in a couple of years down the road, if you need help, call me.' I want to be a life support… I will always give them a good reference if they were good and had a good work ethic."

Tomorrow's Technicians

There are, in fact, many ways for industry businesses to help address the youth recruitment and training issue. Based in Northbrook, Illinois, automotive chemical maker Old World Industries has a history of supporting technical schools, notably the Milwaukee Area Technical College (MATC).

"They've reached into the community of Milwaukee and the inner city, and are trying to give the underserved opportunities for career paths in automotive," explains Brian Bohlander, Old World director of marketing for sports and partnership.

Bohlander believes that filling the labor pipeline requires industry engagement at the nation's high school level. Although the situation is slowly changing now, many high school shop programs were gutted over the past few decades, leaving a gaping void in mechanical and technical skills training.

Old World's involvement with MATC eventually led the company to also support Technicians of Tomorrow, an Automotive Dealers of Metro Milwaukee competition in which top high school auto technology students vie for prizes ranging from cash and tools to college scholarships. Old World contributes co-branded PEAK pit shirts and other support to the contest.

"It really comes down to creating the opportunity for students to touch vehicles, giving them a platform to compete against one another for prizes, scholarships and bragging rights," says Bohlander. "That in turn gives them the opportunities and recognition to get into vocational schools. Area dealers then work with those schools and ultimately get them placed within dealerships or other opportunities within the automotive aftermarket."

In addition, Old World partners with the Automotive Society of Engineers (ASE) Education Foundation, to provide support and input to its programs for young people.

Techs of Tomorrow

 

Old World Industries supports the Technicians for Tomorrow competition, supplying co-branded PEAK pit shirts to the students. Company officials believe every aftermarket business has a stake in engaging young people.

"Ultimately, what they're trying to do is build a sustainable future for the aftermarket," Bohlander explains. "To do that, they're making sure that they have the curriculum needed to train technicians appropriately. But they also have relationships with dealers and manufacturers because they want to make sure they're getting the right information to develop education modules [for] these students."

"And that involvement really has paid dividends for everybody," he asserts. "It's an ecosystem… The more information that they get from the aftermarket that they can communicate to schools, technicians and other industry partners, the better they can help everybody understand where the problems are or where the new technology is evolving. Everybody wins."

Back at UTI, Daczko says the real challenge is exposing young people to an industry they may know little about and providing the big picture of what's available to them: a good-paying career in an exciting, dynamic sector offering real opportunities for growth and personal satisfaction.

"We need students that are creative, but also hands-on kinesthetic learners," she says. "Students who can problem-solve and utilize math, science and technology, but who can also understand engineering concepts."

After entering the STEAM Cathedral program, 16-year-old Joey Chambers is sold on the concept. "I came here because I've always had a passion for automotive engineering… That's always something I've wanted to do with my life," he says. "I've also had this itch for racing… I've had opportunities [here] to learn how to truly engineer a kart and how to apply that to engineering to a car because they're very similar." He now knows an industry career is in his grasp.

It's a start, but Bohlander believes the industry's growing labor shortage is an all-hands-on-deck situation requiring a wide range of innovative, grassroots solutions.

"It's our responsibility--and 'ours' meaning everyone in this ecosystem, whether it's manufacturers like us making aftermarket products, or automobile manufacturers and everyone else--to make sure that we develop the next generation to keep this industry thriving," he emphasizes. "All of us have that responsibility of giving back to make this industry not only sustainable, but better in the long term."

Tue, 09/24/2024 - 13:20

How industry advocates are imparting transformative skills to young people (and ensuring the aftermarket's sustainability in the process).

By Michael Imlay

Building a Future

 

In a nondescript warehouse complex of a tough Chicago suburb, the sparks are flying. While that's not unexpected in an industrial setting, the workers wielding the grinders and plasma torches are definitely not your typical career mechanics. Rather, they're young people seeking a future beyond the troubled confines of their zip code.

"About 80% of the kids that are killed in gang violence in Chicago are usually killed within a four-square block area in which they live," explains Automotive Mentoring Group (AMG) founder Alex Levesque. For more than a decade, Levesque, a former architectural professional, and his small core of local volunteers--mainly retired law enforcement officers--have sought to help underprivileged kids--mainly teenagers--escape that grim reality. Working 30 hours a week, they lead groups of up to 20 young trainees through a series of courses covering the basics of automobile restoration.

"We're doing everything here," Levesque says, ticking off the skills the boys and girls learn: spray-booth paint application and pinstriping; designing and sewing upholstery; drafting and CAD design; and cutting, welding and fabrication.

"I would say the average age we have here would be 19, but we have some as young as seven," he continues, noting that the area's gangs put guns into the hands of kids as young as nine.

"If they can have them that early, then we can have them that early… The sooner that we can get them involved in this car culture and profession/hobby, the better. Once you get into cars there's nothing to stop or distract you--you're just kind of laser focused," he asserts.

Building a Future

 

AMG's successful training program emphasizes plenty of mentoring and affirmation, encouraging its students to realize their own value and potential as they acquire hands-on technical skills.

During his architectural career, Levesque acquired a taste for collector cars. The hobby opened doors for him, introducing him to people and venues he never thought he'd connect with. The collectors he met didn't care about each other's backgrounds--all that took a back seat to a shared love of the automobile. Now Levesque wants to open those same doors for these kids.

AMG's most junior apprentices start out building car models. As they grow, they move up to restoring bicycles and other old-school gadgetry.

"We've got a whole bunch of vintage refrigerators from the '50s--the big round Andy and Mayberry types--and we got old gas pumps," says Levesque. "Now they know how to use the tools better; they know how to use the sandblasting equipment better. We get them to redo these old refrigerators, paint them automotive colors and do pinstriping on them--and we get them to restore the old gas pumps. Once you get through that phrase, okay, now you're ready to start working on some cars."

Because most of AMG's students come from fatherless households, they crave mentorship. Volunteers work side-by-side with the trainees, accompanying them on their journey with plenty of encouragement and affirmation. AMG's "crash-course" program boasts an 85% success rate in advancing students on to technical schools or placing them in jobs with over 80 of the nonprofit's automotive "hiring partners."

"We're not trying to be a school," Levesque confides. "What we want to do is take individuals that have nothing and no confidence level at all, and build them up so that when they finish our program they can [continue on] with confidence because of the background and experience they've had through the AMG program."

The program has been a confidence-builder for Levesque as well. "I was frustrated about [the level of violence in Chicago]. I felt the government should do something about it, or the mayor of Chicago should do something about it…" he says. "But God had another plan and chose me to do something about it."

Building a Future

 

Alex Levesque, founder of AMG in Chicago. "What we want to do is take individuals that have nothing and no confidence level at all, and build them up," he says.

But AMG is doing more than giving these young people a future. The charity is providing for the automotive trade's future as well--by connecting young, motivated and talented workers with businesses desperately in need of them.

It's a win-win answer to a very real problem. As Boomers and early Gen X'ers exit the workforce, and Millennials move into leadership positions, there simply aren't enough incoming Gen Z'ers to fill the gaps. From its OEM dealerships, to its collision-repair centers, to its specialty-equipment manufacturing operations, to its restoration and specialty build shops, America's automotive sector is facing a serious labor shortage, with experts predicting the situation may only get worse.

"Everybody's looking for talent, and there's not enough people getting involved in this industry to fill that void, so that's what we're trying to do," says Levesque.

Thankfully, AMG isn't alone in addressing the issue. Throughout the industry, there are a growing number of grassroots programs emerging to offer diverse solutions to the problem. The only question is whether these efforts are spreading widely and quickly enough to make any appreciable difference.

"From today to 2031, the Bureau of Labor Statistics is saying that we need more than 73,000 auto technicians in the United States. That's a big number," notes Kira Daczko, regional admissions director at the Universal Technical Institute (UTI) campus in Sacramento, California. To help people put that figure in perspective, she often tells them to take a drive through their neighborhood, count all the cars they see, and then "really think about this and what the demand is."

Generating STEAM

From his vantage point in Columbus, Ohio, Sef DeChristopher sees that growing demand. But more importantly, he sees the need to reach out to youth who hunger for something meaningful in their lives. Most of all, he believes the automotive industry can help them find it.

"What really gets me going is hearing others say young people just want to be on their phones," he opines. "That's not necessarily true--maybe try passing on or sharing some of your skills, vehicles or time with them… They're on their phones because they have nothing and no one else to guide them."

Just before COVID hit, DeChristopher had opened a fabrication shop, but when the pandemic began shuttering businesses, he had an epiphany: "I was like, hey, I've got all these tools, I've got 5,000 sq. ft., and I've got some old cars. What if I just open it up to some of these young people who want to learn some skills?"

The result is the Science, Technology, Engineering, Art and Mathematics (STEAM) Cathedral, a faith-based, automotive-oriented nonprofit dedicated to teaching skills and concepts usually unavailable in public schools, especially in underserved communities. In their coursework, students learn and apply STEAM concepts to the building and racing of karts. The Cathedral also offers a visual storytelling course for those interested in podcasting and visual arts with motorsports as the primary setting.

Cathedral Program

 

Vehicles awaiting their transformation at the STEAM Cathedral. The Cathedral emphasizes mentoring, personal guidance and authentic interaction in a safe learning space for young people.

Much like AMG in Chicago, the Cathedral stresses mentoring, personal guidance and authentic interaction, helping students discover their potential in a supportive environment. Key values include honor, integrity, respect, excellence and community building.

In fact, DeChristopher chose the Cathedral moniker as a metaphor. "It takes an average of 150 to 250 years for a traditional cathedral to be built," he explains. "Imagine being that first person laying the foundation. No one knows who you are… But 200 years later, there's this beautiful masterpiece that is all-inspiring on a strong foundation that will last for generations."

Among the Cathedral's apprentices is Ciara Hall, a 17-year-old high school graduate with a passion for horses and an interest in pursuing graphic design in college. She discovered STEAM Cathedral through her father's involvement with a Christian outreach, and says she has learned valuable technical and life skills. She especially credits the program with sparking her interest in motorsports and imparting the confidence to network with others.

"After the program, I'm going to take the skills that they've given me and apply that into college," she says, adding that while "we haven't run on the race track yet, if I really do like it and want to advance ahead, maybe I'll dive into motorsports more."

Meanwhile, Maxwell Hartman, age 17, recently joined the Cathedral program. Homeschooled, he always had an interest in the mechanical, especially bicycles and cars. "I've been, like, categorizing cars since I was three," he relates. At the Cathedral, he learned welding, fabrication, bodywork, metalworking and painting.

"I really enjoy welding; it's very tactile," he says. "I'm a musician, so it's kind of important to me feeling a trigger underneath your finger, knowing how far to depress it, knowing the distance you need to keep the welder from your metal…joining parts together to create something is really cool and satisfying."

A 'Kustomized' Solution

While community-based programs like AMG and STEAM Cathedral have devoted themselves entirely to recruiting and training next-gen talent, specialty automotive businesses are also confronting the industry's labor challenges through some creative thinking of their own.

When ACME Chop Shop in Grand Junction, Colorado, encountered difficulty bringing new auto restoration employees up to speed, the company decided to start the non-profit Kustom Built Cars program to train aspiring young builders.

"We were having a bunch of people come in here wanting to get jobs in the industry, but by the time we would bring them in as interns, we were kind of losing money. Your mechanic isn't working on what they're supposed to be working on--they're teaching," explains Shelby Robison, ACME's executive assistant and secretary on the Kustom Built Cars board of directors.

Launched five years ago as an intensive basics course for those interested in auto restoration, Kustom Built Cars has grown into a five-month, hands-on educational workshop geared especially to young adults aged 18–25. Students learn an extensive variety of restoration skills, plus the day-to-day operational knowledge needed to run a successful hot-rod/custom-car shop. Workshops average two to five students per term, with their $19,500 tuition covering their learning modules, tools and safety equipment. Because the program is non-accredited, grant money isn't available to students. However, Kustom Built Cars has found a workaround to aid young men and women who struggle with costs.

Kustom

 

Aspiring young automotive restorers training at Kustom Built Cars in Grand Junction, Colorado. The finished truck will be sold at Barrett-Jackson, with proceeds going back into the Kustom Built program for future students.

"We build a project truck and then we take it to Barrett-Jackson and sell it. The money comes back to build a new one and give scholarships to those students who can't afford it," says Robison. "Honestly, like probably 85% of our students who have gone through this nonprofit, we have given scholarships to."

Meanwhile, Robison is often found making the rounds at high school career days, hoping to encourage teenagers otherwise hesitant about a mechanical trade. "A lot of students shy away from my booth because they don't know how to do anything [automotive]. But when they overhear in my speech that you don't have to know any skills, then all of a sudden, their faces light up," she says.

About a month before the workshop's end, Robison meets with students to discuss their future plans. If ACME Chop Shop has openings, some might fill those positions. Others may land with different local businesses, or even relocate to pursue careers outside Colorado.

"I help them find jobs in the industry… We have a huge list of shops in the United States that want to hire our students," she says, adding that some go on for further schooling at technical institutions like UTI.

"I tell them, 'If you go into this industry, in a couple of years down the road, if you need help, call me.' I want to be a life support… I will always give them a good reference if they were good and had a good work ethic."

Tomorrow's Technicians

There are, in fact, many ways for industry businesses to help address the youth recruitment and training issue. Based in Northbrook, Illinois, automotive chemical maker Old World Industries has a history of supporting technical schools, notably the Milwaukee Area Technical College (MATC).

"They've reached into the community of Milwaukee and the inner city, and are trying to give the underserved opportunities for career paths in automotive," explains Brian Bohlander, Old World director of marketing for sports and partnership.

Bohlander believes that filling the labor pipeline requires industry engagement at the nation's high school level. Although the situation is slowly changing now, many high school shop programs were gutted over the past few decades, leaving a gaping void in mechanical and technical skills training.

Old World's involvement with MATC eventually led the company to also support Technicians of Tomorrow, an Automotive Dealers of Metro Milwaukee competition in which top high school auto technology students vie for prizes ranging from cash and tools to college scholarships. Old World contributes co-branded PEAK pit shirts and other support to the contest.

"It really comes down to creating the opportunity for students to touch vehicles, giving them a platform to compete against one another for prizes, scholarships and bragging rights," says Bohlander. "That in turn gives them the opportunities and recognition to get into vocational schools. Area dealers then work with those schools and ultimately get them placed within dealerships or other opportunities within the automotive aftermarket."

In addition, Old World partners with the Automotive Society of Engineers (ASE) Education Foundation, to provide support and input to its programs for young people.

Techs of Tomorrow

 

Old World Industries supports the Technicians for Tomorrow competition, supplying co-branded PEAK pit shirts to the students. Company officials believe every aftermarket business has a stake in engaging young people.

"Ultimately, what they're trying to do is build a sustainable future for the aftermarket," Bohlander explains. "To do that, they're making sure that they have the curriculum needed to train technicians appropriately. But they also have relationships with dealers and manufacturers because they want to make sure they're getting the right information to develop education modules [for] these students."

"And that involvement really has paid dividends for everybody," he asserts. "It's an ecosystem… The more information that they get from the aftermarket that they can communicate to schools, technicians and other industry partners, the better they can help everybody understand where the problems are or where the new technology is evolving. Everybody wins."

Back at UTI, Daczko says the real challenge is exposing young people to an industry they may know little about and providing the big picture of what's available to them: a good-paying career in an exciting, dynamic sector offering real opportunities for growth and personal satisfaction.

"We need students that are creative, but also hands-on kinesthetic learners," she says. "Students who can problem-solve and utilize math, science and technology, but who can also understand engineering concepts."

After entering the STEAM Cathedral program, 16-year-old Joey Chambers is sold on the concept. "I came here because I've always had a passion for automotive engineering… That's always something I've wanted to do with my life," he says. "I've also had this itch for racing… I've had opportunities [here] to learn how to truly engineer a kart and how to apply that to engineering to a car because they're very similar." He now knows an industry career is in his grasp.

It's a start, but Bohlander believes the industry's growing labor shortage is an all-hands-on-deck situation requiring a wide range of innovative, grassroots solutions.

"It's our responsibility--and 'ours' meaning everyone in this ecosystem, whether it's manufacturers like us making aftermarket products, or automobile manufacturers and everyone else--to make sure that we develop the next generation to keep this industry thriving," he emphasizes. "All of us have that responsibility of giving back to make this industry not only sustainable, but better in the long term."

Tue, 09/24/2024 - 12:54

By SEMA News Editors

Get ready to wrap up the SEMA Show in style on Friday, November 8, with a night of heart-pounding live music at the SEMA Fest concert featuring live performances by Cage The ElephantSublimeFitz And The Tantrums and Petey! (Buy tickets at SEMAFest.com).

Ahead of the second annual SEMA Fest, SEMA News is sharing an exclusive spotlight on Chicago-bred and Los Angeles-based Petey to share the hype as we approach this year's concert on the SEMA Show campus at the Las Vegas Convention Center parking lot adjacent to South Hall.

2024 SEMA Fest Artist Spotlight: Petey
Petey SEMA Fest musician


On his new album "USA," Chicago-bred singer/songwriter Petey bares his soul about all the endless things that keep him up at night. As he muses on everything from masculinity to anxiety to the very nature of human existence, the Los Angeles-based artist drifts between warmhearted sincerity and delightfully warped humor--a deeply affecting dynamic that also defines the absurdist alt-comedy that's earned him a massive following on TikTok with 1.5 million followers at the time of this article. Built on his idiosyncratic but viscerally charged breed of alt-pop/rock, "USA" is Petey's Capitol Records debut that ultimately brings a gloriously strange convergence of comfort, catharsis and unrelenting joy.

"For me, making music has always been like throwing spaghetti at the wall, and working with [co-producers] John [DeBold] and Aidan [Spiro] allowed me to be reckless and experimental while giving each song the care it deserved," said Petey, who also plays guitar, bass, drums, and synth on "USA." "It helped me fulfill the only real goal I had for the album, which was to make sure every single song would be super-fun to play live."

Petey hopes that exposing his deepest neuroses might have a liberating impact on the listener. "So much of life is out of our control, which is really scary, but hopefully, these songs will help people feel a little better and less alone in their struggle," he said. "I hope everyone can find some kind of solace in recognizing that life is incredibly complicated for everyone--so instead of spending too much time ruminating on a mistake you've made or something that went wrong, maybe the best thing is to go easy on yourself and let it go."

SEMA Fest goers will be able to witness Petey's undeniable energy during an epic concert on Friday, November 8, 4:00 - 4:45 p.m. PST on the SEMA Fest stage.

How to Attend the 2024 SEMA Fest

Tickets to the 2024 SEMA Fest, open to members of the industry and the public, start at just $59 and are available at SEMAFEST.com

Note: Your SEMA Show badge does not get you into the SEMA Fest concerts; a SEMA Fest concert ticket must be purchased.

Guests are encouraged to secure their hotel stay for SEMA Fest as soon as possible through OnPeak, SEMA Fest's only official housing provider. View available hotels here and select your preferred stay dates! 

Keep an eye on SEMA News for headliner spotlights and more details--including motorsports activations!--on this one-of-a-kind event. For more details and tickets, visit SEMAFEST.com!

In addition, find out about additional SEMA Week events, like Industry Night @ SEMA Featuring The Goo Goo Dolls, set for the evening of the opening of the SEMA Show on Tuesday, November 5. Same concert stage, different event!

Tue, 09/24/2024 - 12:54

By SEMA News Editors

Get ready to wrap up the SEMA Show in style on Friday, November 8, with a night of heart-pounding live music at the SEMA Fest concert featuring live performances by Cage The ElephantSublimeFitz And The Tantrums and Petey! (Buy tickets at SEMAFest.com).

Ahead of the second annual SEMA Fest, SEMA News is sharing an exclusive spotlight on Chicago-bred and Los Angeles-based Petey to share the hype as we approach this year's concert on the SEMA Show campus at the Las Vegas Convention Center parking lot adjacent to South Hall.

2024 SEMA Fest Artist Spotlight: Petey
Petey SEMA Fest musician


On his new album "USA," Chicago-bred singer/songwriter Petey bares his soul about all the endless things that keep him up at night. As he muses on everything from masculinity to anxiety to the very nature of human existence, the Los Angeles-based artist drifts between warmhearted sincerity and delightfully warped humor--a deeply affecting dynamic that also defines the absurdist alt-comedy that's earned him a massive following on TikTok with 1.5 million followers at the time of this article. Built on his idiosyncratic but viscerally charged breed of alt-pop/rock, "USA" is Petey's Capitol Records debut that ultimately brings a gloriously strange convergence of comfort, catharsis and unrelenting joy.

"For me, making music has always been like throwing spaghetti at the wall, and working with [co-producers] John [DeBold] and Aidan [Spiro] allowed me to be reckless and experimental while giving each song the care it deserved," said Petey, who also plays guitar, bass, drums, and synth on "USA." "It helped me fulfill the only real goal I had for the album, which was to make sure every single song would be super-fun to play live."

Petey hopes that exposing his deepest neuroses might have a liberating impact on the listener. "So much of life is out of our control, which is really scary, but hopefully, these songs will help people feel a little better and less alone in their struggle," he said. "I hope everyone can find some kind of solace in recognizing that life is incredibly complicated for everyone--so instead of spending too much time ruminating on a mistake you've made or something that went wrong, maybe the best thing is to go easy on yourself and let it go."

SEMA Fest goers will be able to witness Petey's undeniable energy during an epic concert on Friday, November 8, 4:00 - 4:45 p.m. PST on the SEMA Fest stage.

How to Attend the 2024 SEMA Fest

Tickets to the 2024 SEMA Fest, open to members of the industry and the public, start at just $59 and are available at SEMAFEST.com

Note: Your SEMA Show badge does not get you into the SEMA Fest concerts; a SEMA Fest concert ticket must be purchased.

Guests are encouraged to secure their hotel stay for SEMA Fest as soon as possible through OnPeak, SEMA Fest's only official housing provider. View available hotels here and select your preferred stay dates! 

Keep an eye on SEMA News for headliner spotlights and more details--including motorsports activations!--on this one-of-a-kind event. For more details and tickets, visit SEMAFEST.com!

In addition, find out about additional SEMA Week events, like Industry Night @ SEMA Featuring The Goo Goo Dolls, set for the evening of the opening of the SEMA Show on Tuesday, November 5. Same concert stage, different event!

Tue, 09/24/2024 - 11:41

By Ashley Reyes

Market Report

 

The automotive specialty-equipment industry saw roughly even consumer sales through online and in-person channels in 2023, according to the "2024 SEMA Market Report." 

Available at www.sema.org/research, the report offers insights into the size and scope of the $52.3 billion specialty-automotive industry, including information on where consumers shopped for parts and accessories last year.  

"Our research found that auto parts chains with a physical location and online specialty retailers accounted for an equal percentage (13%) of aftermarket parts sales in 2023," said Matt Byun, SEMA market research manager. "Many consumers, especially young people, are also now embracing mixed-mode shopping with the rise of buy online and pickup-in-store options." 

Individual product types vary greatly in their retail sales, however, various factors such as cost, complexity, size, ease of installation and local availability also impact where a given product type is likely to be bought. For example:  

  • Engine products are more likely to be sourced from specialized retailers, while more commoditized products like batteries and chemicals see sales mainly through traditional auto-parts chains.  
  • Restoring a classic car requires more specific parts not readily available at a local store, leading to searching for parts online.  
  • Less expensive, easier-to-install parts are more likely to be bought online, while complex or big-ticket products typically entail in-person advice or professional installation. 
Sales Channel

 

The "2024 SEMA Market Report" is free to SEMA members as a benefit of membership. SEMA members can download the report, along with a range of additional reports designed to help members make more informed decisions for their business, at www.sema.org/research.  

Questions regarding SEMA Market Research can be directed to Byun at mattb@sema.org.  

Tue, 09/24/2024 - 11:26

By Ashley Reyes

Joe Gregory

 

The SEMA Future Leaders Network (FLN) has named Joe Gregory, project engineer at LKQ Specialty Products Group-TrailFX, as the network's newest spotlight member. 

Get to know Gregory in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received? 

Joe Gregory: Growing up, my dad was a mechanic who operated his own shop and I always wanted to be a mechanic like him. My dad always told me to go to school and get an education to mess with cars to swing me on a different trajectory than him. After going to school for engineering and now wrapping up my MBA, I am still messing with cars and trucks. This has helped me immensely personally and professionally by offering me an outlet to combine the time I spend developing my livelihood with the things I have passion for.

SN: What keeps you in the industry? 

JG: The thing that keeps me in the industry is being at the forefront of aftermarket automotive product development and being able to see a cradle-to-grave project in full, from concept/prototype to production launch. This industry is the perfect blend of professionalism, fun and personal passion tied up into one. This industry provides a space to have a career being yourself and hone in on an area that suits your strengths and interests the best.

SN: Where can you be found on a Saturday? 

JG: On a Saturday I can be found at home with my family enjoying the outdoors, spending time in my shop at home or taking care of farm animals. I also love to build things and spend a lot of time on home projects.

SN: How do you prepare for an important meeting? 

JG: I prepare for an important meeting by refreshing myself on the status of the subject project, the deliverables I am responsible for and their respective statuses, and any relevant information that I need to relay forward.

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

JG: If I could go to lunch with one industry leader it would be Jay Leno, hands down. Jay seems like the most genuine person considering how large of a personality he is. Aside from his insanely impressive automotive collection, he also has a ton of passion for keeping the industry alive and expanding. I think that is important because it all starts as kids playing with cars. I know it did for me.

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

Tue, 09/24/2024 - 09:12

By SEMA News Editors

4Runner

 

In partnership with Toyota, the SEMA Garage has announced a measuring session for the all-new 2025 Toyota 4Runner ahead of the vehicle's public release.

Benefits for participants:

• 3D Scan and Measure

• Develop Products

• Test-Fit Prototypes

• Exclusive Close-Up Experience

November 19-20, 2024

SEMA Garage Diamond Bar, CA

1577 Valley Vista Dr

Diamond Bar, CA 91765

Click here to RSVP!

For more information, contact productdevelopment@sema.org