SEMA Show

2024 SEMA Show Press Conference Schedule Announced

By Juan Torres

SEMA Show press conference


With more than 2,400 credentialed media at the SEMA Show, November 5-8 in Las Vegas, the annual event is the ideal venue for exhibitors to make newsworthy announcements. The following is the official 2024 SEMA Show Press Conference Schedule. This year's schedule boasts a full, three–day itinerary of announcements and vehicle unveilings from exhibitors at the ultimate business gathering for the automotive aftermarket industry.

Media are encouraged to attend all press conferences. To apply for media credentials, visit semashow.com/register.

Official 2024 SEMA Show Press Conference Schedule

(As of Sept. 23, 2024; all times PST)

Tuesday, November 5
  • 7:30 a.m.-8:50 a.m.: SEMA – SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
  • 9:00 a.m.-9:20 a.m.: Red Line Synthetic Oil – Red Line Oil & Pro Superstar Shootout (Booth #22933)
  • 9:30 a.m.-9:50 a.m.: KIA America – Movement that Inspires (Booth #23763)
  • 10:00 a.m.-10:20 a.m.: Toyota Motor North America – Toyota SEMA Builds Walk Around With Rutledge Wood (Booth #22200)
  • 10:30 a.m.-10:50 a.m.: Suspension Direct Inc. – SDi E-Tuner: Redefining Civic Type R Suspension (Booth #20657)
  • 11:00 a.m.-11:20 a.m.: The Wheel Group – The Wheel Group Corporate Advancements (Booth #44021)
  • 11:30 a.m.-11:50 a.m.: RealTruck– RealTruck Chip Foose Collaboration (Booth #50027)
  • 12:00 p.m.-12:20 p.m.: CTEK – WhippleD Vehicle Reveal & Product Overview (Booth #23657)
  • 12:30 p.m.-12:50 p.m.: Hemmings – Hemmings 1970 Dodge Charger (Booth #22493)
  • 1:00 p.m.-1:20 p.m.: Legacy EV – Legacy EV Electrifies Central America (Booth #24913)
  • 1:30 p.m.-1:50 p.m.: SEMA – Battle of the Builders Top 40 Announcement (BOTB Stage, Silver Lot)
  • 2:00 p.m.-2:20 p.m.: TMI Products – G-Body Full Monte Interior (Booth #24477)
  • 2:30 p.m.-2:50 p.m.: HEXIS – New Products and Innovations from HEXIS (Booth #52215)
 Wednesday, November 6
  • 9:00 a.m.-9:20 a.m.: The Wheel Group – Manufacturing, Product, and Sales News (Booth #44021)
  • 9:30 a.m.-9:50 a.m.: ClearPro – Unveil the Fusion in PPF Innovation with ClearPro (Booth #52251)
  • 10:00 a.m.-10:20 a.m.: Barrett-Jackson – Barrett-Jackson Charity Car Unveil (Booth #21427)
  • 10:30 a.m.-10:50 a.m.: TOPDON USA – New Innovative Products by TOPDON (Booth #38195)
  • 11:00 a.m.-11:20 a.m.: EMPI – EMPI Presents a Custom Porsche 914 (Booth #23427)
  • 11:30 a.m.-11:50 a.m.: Coker Tire – Legendary Companies Rebranding to Coker Group (Booth #22591)               
  • 1:00 p.m.-1:20 p.m.: Repairify – AsTech Rules Engine and OEM-C (Booth #33201)
  • 1:30 p.m.-1:50 p.m.: UPPF – Terminax New Product Release (Booth #52227)
  • 2:00 p.m.-2:20 p.m.: Legacy EV – EVSC Announces New Aftermarket EV Standards (Future Tech Studio, Central Hall)
  • 2:30 p.m.-2:50 p.m.: Quad Film Ltd. – Quad Gilding Sunroof Film (Booth #12479)
  • 3:00 p.m.-3:20 p.m.: SEMA – Battle of the Builders Top 12 Announcement (BOTB Stage, Silver Lot)
  • 3:30 p.m.-3:50 p.m.: I-CAR – I Count on I-CAR: Recharge and Refuel (Booth #33139)
Thursday, November 7
  • 9:00 a.m.-9:20 a.m.: Cedar Electronics – Off-Road, Off-Grid but Still Connected with Cobra Electronics' All-New Two-Way Radio Launch (Booth #10429)
  • 9:30 a.m.-9:50 a.m.: Vanair Manufacturing – Vanair Introduces the EPEQ Mobile Support Kit. Turn any vehicle into an electrified mobile service vehicle! (Booth #41219)
  • 10:00 a.m.-10:20 a.m.: ASA Automotive Systems – ASA Launches ASA Pay (Booth #43069)
  • 10:30 a.m.-10:50 a.m.: Superformance – Shelby Anniversary Edition Vehicle Introduction (Booth #24043)
  • 11:00 a.m.-11:20 a.m.: RBW EV cars – RBW Debuts Fully Compatible EV System (Booth #24515)
  • 11:30 a.m.-11:50 a.m.: RealTruck – RealTruck Bear Grylls Garage Collaboration (Booth #50027)
  • 1:00 p.m.-1:20 p.m.: SEMA – Keynote Speaker: Bear Grylls (West Hall, Room #326)
  • 1:30 p.m.-1:50 p.m.: SolarDe Film – Reveal the Future of Car Window Film Technology (Booth #51253)
  • 2:00 p.m.-2:20 p.m.: Anyline – New Research: The State of Automotive Technicians (Media Center)
  • 3:00 p.m.-3:20 p.m.: SEMA – Battle of the Builders Top 4 Finalists Announced (BOTB Stage, Silver Lot)               
Friday, November 8
  • 3:30 p.m.-3:50 p.m.: SEMA – Battle of the Builders Winner Announced


Attendee, buyer and media registration for the 2024 SEMA Show has been open at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here) and Show badge discounts. Registration is only $60 for qualified attendees who register by Friday, September 27. After, the price will increase to $120 per approved badge. Deadlines and fees for other registration categories can be found at semashow.com/register