By SEMA News Editors 

The 2024 SEMA Show opens in the Las Vegas Convention Center (LVCC) today, November 5, through Thursday, November 8, in Las Vegas. Following are some critical know-before-you-go details for SEMA Showgoers to start their SEMA Week with success.  

The SEMA Show serves as the epicenter of industry advancements. With more than 2,400 exhibiting brands, including 580 first-time exhibitors, the 2024 SEMA Show promises a dynamic and immersive experience that captures the pulse of the automotive aftermarket. Attendees can explore more than 1,400 vehicles on display across 1.2 million NSF of exhibit space, showcasing the latest innovations within 12 distinct communities. This is a unique opportunity to witness firsthand the trends and technologies that are driving the future of the industry. 

 

"Every year, the SEMA Show illustrates that our members are not just reacting to the future; they are building it together," said SEMA President and CEO Mike Spagnola. "Every initiative, every innovation, every victory we achieve is fueled by their passion, expertise, and commitment." 
 

SEMA Show Transportation Around Las Vegas 

Attendees have several transportation options available to them. SEMA Show management reminds Showgoers there is limited parking at the LVCC and encourages attendees to plan to ensure enough time to get to the LVCC and navigate the large SEMA Show campus. (View the 2024 SEMA Show floorplan at semashow.com/floorplan). 

Attendees can utilize the free hotel shuttles, the Las Vegas Monorail (see below for a SEMA discount!) and the Strip & Downtown Express (SDX) along with the Vegas Loop and ride-sharing apps or taxis to get around during SEMA Week. 

Plan your SEMA Week transportation by reading this recent SEMA News article, or visit the SEMA Show Transportation webpage here on SEMAShow.com for up-to-date information. 
 

Attendee Badge Pick-Up 

Attendees who have already registered after the badge mailing deadline may retrieve their badges on-site in the Express Registration area in West Hall or in the Main Registration in Lower South Hall East. Registrants must be prepared to present a valid government-issued photo ID when picking up their badge at any of the registration locations. The name on the photo ID must match the name on the badge. 
 

SEMA Show Planner and SEMA Show App 

 

Showgoers can unlock the full potential of their upcoming SEMA experience by creating an account on Map Your Show and the SEMA Show app. The SEMA Show Planner is a personalized tool that maximizes engagement and ensures a seamless event experience.  

My Show Planner for the SEMA Show coexists with the SEMA Show app, meaning your SEMA Show plan is accessible across all platforms—desktop and mobile. Read more about how to create a My Show Planner account on Map Your Show and the SEMA Show app here. To download the SEMA Show app, which includes all the features from My Show Planner plus turn-by-turn real-time directions while on the SEMA Show campus, visit semashow.com/app. 
 

SEMAShow.com and Bessie the Chatbot 

 

Say hello to Bessie, SEMA's AI-powered chatbot that complements SEMAShow.com and the SEMA Show mobile app, plus all the on-site collateral and signage, as the best way to maximize your time and navigate the SEMA Show. 

Chatting with Bessie is easy:  

• Send a text to 833-338-3101. 
• Download the SEMA Show mobile app. 
• Visit SEMAShow.com. 
• Look for QR code signage around the SEMA Show campus. 

 

SEMA Gear 

Throughout SEMA Week, visit the SEMA Gear booths at these convenient locations across the LVCC. Enjoy the SEMA Show all year long and take home some trendy apparel!  

• Central Hall & Central Lobby, Booth #10080 
• North Hall, Booth #11003 
• Central Hall, Booth #20600 
• Upper South Hall, Booth #30000 
• Upper South Hall, Booth #34000 
• Lower South Hall, Booth #40000 
• West Hall, Booth #50020 
• West Hall, Booth #71010 
• Central Hall & Central Lobby, Booth #80000 
• Silver Lot, Booth #81595 
• Lower South Hall, Booth #85000 

Those not in attendance may also visit semagear.com to purchase SEMA Show gear online. 

 

The 2024 SEMA Show continues in the Las Vegas Convention Center through Friday, November 8. For more information, visit semashow.com. 

By SEMA News Editors 

The 2024 SEMA Show opens today, Tuesday, November 5, in the Las Vegas Convention Center (LVCC). Once the Show floor opens at 9:00 a.m. PST, so too will "SEMA Live," a new-for-2024 virtual livestream giving enthusiasts all around the world the opportunity to witness trends on the SEMA Show floor. Watch the livestream on YouTube below (or here), or on the SEMA Facebook here.

 

 

For the first time ever, the SEMA Show will be streamed live online to give industry fans and enthusiasts an inside look at the aftermarket's exclusive trade-only event. From Show opening on Tuesday, November 5, to Friday, November 8, viewers worldwide can tune in to SEMA Live on SEMA Show's YouTube and Facebook channels to experience the best of the SEMA Show as it takes over the LVCC grounds. 

The action from the SEMA Live studio will be hosted by Chris Jacobs, joined by remote reporters Alliyah Becerra and JC Fernando, who will take viewers behind the scenes of the Show's top features directly from the LVCC grounds. Viewers can look forward to exciting vehicle reveals, exhibitor highlights, celebrity appearances, and exclusive interviews with industry leaders. Additionally, Adrienne "AJ" Janic will report from the SEMA Battle of the Builders stage, offering a glimpse into the competition that celebrates the best car builders from the automotive aftermarket.   

Scheduled highlights:  

• Booth Highlights: See innovative exhibits from every hall on the SEMA Show campus. 
• Celebrity Interviews: Hear from automotive legends and personalities like Antron Brown, Chip Foose, TJ Hunt, Jay Leno and Richard Petty, to name a few. 
• Industry Leaders: Gain insight from Cam Douglas (OPTIMA Batteries), Rick Love (Vintage Air), Kim Mathers (Ford), and many more. 
• SEMA Battle of the Builders: Follow along to see the 40 finalists, their iconic builds, Top 12 judging, and see who wins the 11th annual Battle of the Builders competition. 
• Thrilling Activations: Get a glimpse into activations from Nitro Circus, OPTIMA Unleashed and Shell Performance Unbound. 
• Vehicle Reveals: Witness the debut of builds from Chip Foose, CTEK, Hemmings, Throtl, Ringbrothers and more. 

Watch the live stream starting Tuesday, November 5, through Friday, November 8, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

To learn more about the 2024 SEMA Show, visit semashow.com. 

By SEMA News Editors

The 2024 SEMA Show opens today, November 5, and once the Las Vegas Convention Center (LVCC) doors open, so too will a comprehensive education program designed to upskill and elevate the industry's workforce. View the complete 2024 SEMA Education program and add sessions to your SEMA Show planner online here.  

The education program is a cornerstone of the SEMA Show and this year's program highlights 80 sessions focused on personal and professional development, emerging business issues, trends and best practices. 

"Staying ahead of an evolving market is crucial for businesses to stay competitive," said Gary Vigil, SEMA senior manager of professional development. "Our goal is to empower our attendees by offering a best-in-class education program that can help take their careers and businesses from good to great." 

The program includes a wide array of content delivered among various session formats, including panel discussions, hands-on workshops and interactive seminars, to ensure that attendees have a diverse learning experience. Participants can engage with speakers who are subject-matter experts, industry leaders and thought leaders as they share information that is relevant, meaningful and valuable.  

SEMA Show Education Program highlights:  

• Six learning tracks, including Aftermarket Updates and Future Trends, Inside the Shop, Legislative and Regulatory, Sales and Marketing, Small-Business Strategy and Vehicle Technology. 
• Partner-driven education sessions from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Society of Collision Repair Specialists (SCRS) and the Tire Industry Association (TIA) View more details on these partner sessions below.   
• The SEMA Women's Leadership Symposium: Connecting Women, Empowering Future, Powered by SBN, a five-hour workshop where attendees can convene, collaborate and catalyze change in their respective fields and communities. View more details on this featured session here.
• Management Essentials for Leaders, Presented by Dale Carnegie, a six-hour program offering business owners and executive leaders the opportunity to gain essential skills of confident and assertive leadership. View more details on this featured session here. 
• Electric Vehicles 101, Presented by Legacy EV, a seven-hour training course focusing on the fundamental functions of EV powertrains and key high-voltage safety practices. View more details on this featured session here.

"The SEMA Show education program offers attendees full control over their professional development experience, enabling them to create a customized learning plan that fits their needs," said SEMA Trade Show Director Andy Tompkins. "Whether you're new to the industry or a seasoned veteran, the education program has been carefully crafted to suit your needs, boost your skills, and drive immediate takeaways." 

SEMA Collision Repair Stage

In addition, the SEMA Show Collision RepairStage (Upper South Hall, Booth #32145) features a dynamic center for engagement and interaction for the collision-repair sector. Subject-matter experts from the Inter-Industry Conference on Auto Collision Repair (I-CAR) are delivering informative presentations and panel discussions throughout each day on crucial industry topics, emerging trends and the future of collision repair. The stage also offers attendees the chance to engage with these experts through interactive Q&A sessions, enhancing their understanding of key issues.  

Additionally, hands-on welding demonstrations are conducted by experienced welding experts to showcase advanced welding techniques and offer interactive learning experiences. Plus, the I-CAR experience features virtual-reality demos of new methods of learning technology. View the I-CAR sessions on the SEMA Show planner here. 

Of related interest to this sector’s professionals, the Society of Collision Repair Specialists (SCRS) also have a prominent Show presence, offering a full slate of educational sessions highlighting developments in the automotive and collision-repair industries. View the SCRS sessions on the SEMA Show planner here. 

Learn Dealer 'Secrets' and More During Tire Education by TIA

The Tire Industry Association (TIA) will present several sessions at this year's SEMA Show, including topics covering automotive tire service training, truck tire inflation safety, tire dealer "secrets," tire pressure monitoring systems (TMPS), retail tire risk management and more. View more details here.

Empower Your Brand With Small-Business Strategy Sessions

Small-business owners and professionals will find value in the 16 sessions geared toward small-business strategy and covering topics, including networking tips, strategies to grow your business, expanding diversity, attracting talent, economy updates and more. View more details here.

View the complete 2024 SEMA Education program and add sessions to your SEMA Show planner online here. For more on the SEMA Show, visit the floorplan at semashow.com/floorplan or visit semashow.com. 

By SEMA News Editors

The SEMA New Products Showcase at the 2024 SEMA Show, today through Friday, November 8 in Las Vegas, is a must-visit destination for any professional interested in the latest automotive innovations and trends.

The New Products Showcase is the hub of cutting-edge technology, fresh trends and groundbreaking products, all presented to buyers, media, influencers, enthusiasts and professionals from around the world. With hundreds of companies displaying their latest advancements, the showcase is the ultimate place to discover the newest tools, components and accessories that are setting the industry standard.

For automotive professionals and business owners, the New Products Showcase provides exclusive access to insights on what's up-and-coming in automotive technology. The showcase encourages networking and collaboration, offering opportunities to connect with manufacturers and industry insiders.

In addition to keeping buyers competitive, the Showcase is also an opportunity for media and influencers to identify and share emerging trends with their audiences. Each product displayed in the showcase includes vital information and descriptions, helping attendees to understand its relevance and potential impact within the market.

Exhibitors, the SEMA News Products Showcase is still accepting submissions on-site. The first product entry is always free, with additional product entries at $175 per submission. Just note that products checked in after the deadline on Monday, November 4, will NOT be eligible for a New Product Award. Questions? Contact the SEMA Show office at 909-396-0289 or newproducts@sema.org. 

Attendee, buyer and media registration for the SEMA Show is available at semashow.com/register. Attendees can maximize their ROI by registering early and taking advantage of travel discounts (more details here). Deadlines and fees for other registration categories can be found at semashow.com/register. 

By SEMA News Editors

 

The SEMA Show, opening today through Friday, November 8, in Las Vegas, is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports and everything in between. Much more than rolling works of art, the official SEMA Show feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products.

 

 

Located throughout the Las Vegas Convention Center (LVCC), the displays act as an extension of the Show floor booths, connecting enthusiasts, buyers, media members, influencers and attendees with exhibitors and product creators.

See a featured vehicle you like? Download the SEMA Show app and scan it to capture product and exhibitor information quickly. The SEMA Show app is free to download at semashow.com/app.

 

ARMO-HRIA Booth Features Stellar Vehicles

Classics and restorations like these at the shared ARMO-HRIA booth are staples of several SEMA council and network Show floor hubs.
 

The SEMA Automotive Restoration Market Organization (ARMO) Central Hall display (Booth #23295) is a must-see for a close-up look at stellar restorations. Located between the Restoration Marketplace and Hot Rod Alley Show sections, it's a collaborative effort with SEMA's Hot Rod Industry Alliance (HRIA), and a place where Showgoers are connecting with ARMO volunteer leaders this week.

Each council selects three vehicles for their distinctive style and representation of their respective market niche. Two vehicles will be unveiled at the Show--one a '50s sports wagon and the other a European supercar. The third is a '99 Nissan Sky­line GTR--a coup for ARMO through its budding relationship with the Japanese Classic Car (JCC) Show.

 

Restyler Competition Inspires New Ideas for Business Owners

The yearly PRO Cup Challenge at the SEMA Show awards top restyle packages for noteworthy vehicle platforms. Meant as inspiration, the packages can be duplicated by industry restylers to help drive dealership/industry sales.

Heads up, restylers, installers and builders! The PRO Cup Challenge features six customized vehicles competing for the Challenge trophy and the Fan Favorite award. Located in the West Hall, Booth #50203, the competition is offering restylers and builders inspirational and potentially lucrative platform ideas.

Each vehicle sports a unique accessory package designed to be easily replicated, appeal to a broad range of customers and help jump-start dealership sales and profits.

A judging panel will select the Challenge winner this week while attendees can help choose the fan favorite. Just scan QR codes in the booth and download information on each vehicle and suddenly, you have access to brand-new ideas to merchandise to customers.

"Our goal is to continue driving value and busi­ness to participating restylers and manufacturers," declared PRO Chair Colby McLaughlin. "We intend to continue creating B2B collaboration opportunities for manufacturers to get their products in front of more builders and on building more media visibility and business opportunities for all participants."

 

SEMA TORA Feature Vehicle Trail

The SEMA Truck & Off-Road Alliance (TORA) features eight innovative builds at the TORA Feature Vehicle Trail located on the outside walkway between the North and West Hall.

"The TORA Feature Vehicle Showcase is all about highlighting the various products, vehicle trends, and business ideas that exist within the truck and off-road market," said TORA Council Director Denise Waddingham. 

Attendees are encouraged to visit this Show section and vote for their favorite build as soon as possible, as the car with the most votes will be named the TORA Feature Vehicle Best in Show Award winner during TORA's Reception tomorrow, Wednesday, November 6.

The 2024 TORA Feature Vehicles are:

• Billet Racing, '24 Chevrolet Silverado 2500
• HD Custom FN Customs, '93 Mitsubishi Delica
• Ernie's Custom Shop, '22 Jeep Gladiator
• ICON Vehicle Dynamics, '22 Toyota Tundra
• LGE-CTS Motorsports, '24 INEOS Grenadier
• North Speed and Restoration, '76 Chevrolet K30
• Rebel Off-Road, '24 Jeep Gladiator
• Rebel Off-Road, '21 Jeep Wrangler 2-Door Stretched

SEMA Show attendees can vote for their favorite build by visiting the TORA Feature Vehicle Trail and scanning a QR code on-site. The vehicle with the most votes will be named the TORA Feature Vehicle Best in Show Award winner at TORA's Reception tomorrow, Wednesday, November 6. Register for the reception, and other TORA SEMA Show events, here.
 

Silver Lot

A perennial center of special activations and excitement will be in the Silver Lot outside of the LVCC Central Hall. This unique section not only includes featured vehicle displays but also outdoor vehicle demonstrations of extreme performance. See aftermarket parts and applications put through their real-life paces courtesy of the Shell Performance Unbound (Lot 1), the return of the SEMA Battle of the Builders (Lot 2) and the adrenaline-pumping Nitro Circus team (Lot 3).
 

The Toyo Tires Treadpass

The famed Toyo Tires Treadpass returned to the 2024 SEMA Show with 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.

 

Toyo Tires returned to the SEMA Show with the attendee-favorite Toyo Tires Treadpass, a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls and for the 11th year, Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees

Treadpass premiered 26 unique vehicles from a fully custom '74 Rolls Royce and a '66 Ford Bronco Sport and everything in between.

"Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA," said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp.

In collaboration with Leen Customs, Toyo Tires also brought back its popular limited-edition pins. Ten pins were created for some of the Toyo Treadpass display vehicles, which are distributed at certain times during Show Week (visit the area for more details). An exclusive 11th pin will also be available during the "Artist's Meet" with Leen Customs founder, Hansel Echeverria, taking place tomorrow, Wednesday, November 6, from 12 p.m. to 1 p.m. PST.

Celebrating SEMA, Toyo Tires is partnering with Zynga's NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass, and the winner will be built into the CSR2 game.

The 2024 SEMA Show continues in the Las Vegas Convention Center through Friday, November 8. For more information, visit semashow.com. 

By SEMA News Editors 

 

Looking for a spot to entertain a client after Show hours? A quick bite to eat and a cup of coffee to gear up for the day? Just want to try something new? SEMA staff has you covered.  

Ahead of the 2024 SEMA Show, SEMA employees created a list of their favorite spots, covering everything from glitzy steakhouses on the Strip to authentic noodles in Chinatown, from morning coffee spots to late-night cocktail bars. 

See the full list of SEMA staff-recommended spots below, starting with the all-new dining area on the SEMA Show campus:

New Outdoor Food Court, Exclusive Bar Area

Silver Lot, Adjacent to Shell Performance Unbound, Booth #80001

Enjoy the sights and sounds of SEMA in a new outside food court area featuring Big Daddy's BBQ, Papa John's Pizza and exclusive bars presented by Don Julio's Tequila and Tito's Handmade Vodka. This new-for-2024 area opens at 11:00 a.m. PST and continues through SEMA Show hours each day of the event, perfect for Show-day dining!

Barry's Downtown Prime 

8 Fremont St., Las Vegas (View on Google Maps) 

Vintage glamour and hospitality meet modern innovation and design at this steakhouse concept. 

Bazaar Meat at the SAHARA 

2535 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

This restaurant by José Andrés, a James Beard award-winning chef, is a wild and wonderful celebration of the carnivorous.   

Bramàre 

3900 Paradise Rd. Suite H, Las Vegas (View on Google Maps) 

Late-night cocktail bar and Italian tapas-style restaurant. 

Brew Tea Bar (four locations) 

9480 S. Eastern Ave. Ste 160, Las Vegas (View on Google Maps) 

4447 W. Flamingo Rd., Las Vegas (View on Google Maps) 

4700 S. Maryland Pkwy., Las Vegas (View on Google Maps) 

7380 S. Rainbow Blvd. #101, Las Vegas (View on Google Maps) 

A local chain offering a selection of authentic Taiwanese teas and boba. 

China Poblano at the Cosmopolitan 

3708 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

The salt air margarita is fantastic. 

FUHU at Resorts World 

3000 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

An unexpected twist on contemporary Asian cuisine. 

Joe's Seafood, Prime Steak & Stone Crab 

3500 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

American surf 'n' turf restaurant serving upmarket fare and cocktails in a lavish space. 

Lindo Michoacan (two locations) 

Desert Inn, 2655 E Desert Inn Rd., Las Vegas (View on Google Maps) 

2411 W. Sahara Ave., Las Vegas (View on Google Maps)  

Don't get me started on the palomas and margaritas. 

The Magic Noodle 

5165 S. Fort Apache Rd. Ste. 165, Las Vegas (View on Google Maps) 

Hand-pulled noodles and flavorful broth bring authentic flavors of Chinese noodles and soup. 

Momofuku at the Cosmopolitan 

3708 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

The menu draws influence from all over the world, including the U.S., Korea and Japan, and features steamed buns, noodles and meat and seafood meant for sharing. 

Nori Bar at Resorts World 

3000 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

Great spot for sushi and hand rolls in a casual environment.  

Phin Smith 

7208 S. Jones Blvd. #101, Las Vegas (View on Google Maps) 

A trendy coffee shop offering Vietnamese coffee. 

Piero's Italian Cuisine 

355 Convention Center Dr., Las Vegas (View on Google Maps) 

Classy, old-school eatery with traditional Northern Italian fare, including a signature osso buco. 

Ramsay's Kitchen at Harrah's 

3475 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

A glimpse into Chef Gordon Ramsay's culinary experiences across the globe. 

Shokku Ramen 

3889 Spring Mountain Rd., Las Vegas (View on Google Maps) 

Less than 10 minutes from the Strip, Shokku offers scratch-made, authentic ramen, small bites, wok-fried rice bowls and more.

Sinatra at the Encore 

3131 Las Vegas Blvd. S, Las Vegas (View on Google Maps)  

Upscale Italian eatery in the Encore features Sinatra's Academy Award and other memorabilia. 

SUSHISAMBA at the Venetian 

3327 Las Vegas Blvd. S, Las Vegas (View on Google Maps) 

A unique blend of Japanese, Brazilian and Peruvian culture and cuisine. 

Xiao Long Dumplings 

4275 Spring Mountain Rd., Las Vegas (View on Google Maps) 

This off-strip restaurant in Chinatown offers everything from soups, dumplings and fried rice to stir-fried dishes, noodles and more. 

By SEMA News Editors 

It’s the opening day of the 2024 SEMA Show, which means the Las Vegas Convention Center is bustling with product and vehicle reveals, education sessions, networking opportunities and much more, and continuing through Friday, November 8.  

However, there is plenty to see and do outside the LVCC, too, with spectacular motorsports demonstrations and activations set to take over the Bronze and Silver Lots outside of the Lower South and Central Halls, adding to the already vibrant atmosphere of the Show.  

In this SEMA News exclusive, preview the thrilling demonstrations and high-intensity experiences running today through the end of the SEMA Show. 

Shell Performance Unbound Experience 

Silver Lot, Booth #80001 

 

The Shell Performance Unbound Experience is back at the SEMA Show this year in Booth #80001 in the Silver Lot. In the interactive Shell V-Power NiTRO+ area, get up close to the No. 22 Shell-Pennzoil Ford NASCAR vehicle and experience the thrill of driving on a race track in one of Shell's high-end racing simulators. In addition, Shell scientists are on hand to discuss Shell's premium gasoline.  

Perhaps best of all, Showgoers can visit this activation for the chance to win a ride along in the RTR Motorsports drifting vehicle piloted by a professional driver, plus more fantastic prizes and giveaways! Drop by the Shell Performance Unbound Experience this week to learn more.   

OPTIMA Village and the OPTIMA Ultimate Street Car Invitational 

Bronze Lot outside of Lower South Hall 

 

The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. Stop by the Bronze Lot outside of Lower South Hall to see this thrilling spectacle, a full-throttle experience with the raw power of roaring, finely tuned engines, the exhilarating scent of burning rubber in the air, and heart-pounding excitement as high-performance cars push their limits. 

Nearly 100 vehicles are at OPTIMA Unleashed to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI). Today, the opening day of the SEMA Show, the competing cars are parked front and center at OPTIMA Unleashed. They will be judged on the construction and modifications that enhance the look, performance or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories. 

On Wednesday and Thursday, OPTIMA’s Bronze Lot track will host the Peak Performance Challenge. This is an acceleration and braking competition—a timed event that establishes the ability of the car and driver to accelerate, negotiate tight turns and stop in a designated spot. 

Following the close of the SEMA Show on Friday, November 8, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, November 9.  

SEMA Battle of the Builders presented by Mothers 

Silver Lot, Booth #81218 

 

This one-of-a-kind program needs to be witnessed in person at least once. Battle of the Builders is a coveted and popular program that helps attendees--and millions following the action online--to spot trends and see the latest techniques of some of the world's most influential vehicle builders. The action unfolds throughout the SEMA Week, with several events and promotions beginning today in the lead up to the crowning of the champion at the SEMA Cruise on Friday, November 8. 

Last year, Andy Leach of CAL Automotive Creations secured the overall winner title with his '60 Buick Invicta Custom displayed in the CleanTools booth. The "X-60" was meticulously crafted by Leach and showcased concept-car styling, featuring a wedge-sectioned body adorned with machined brass trim. The unique chassis, complete with sculpted floors, is a one-off design boasting an I-beam style derived from an IFS and IRS. The car rides on nine-piece layered wheels and is powered by a 401 Nailhead motor equipped with a crank-mounted Procharger. Every component is scratch-built, including the handmade interior, which saw the trim machined to resemble what could have been a factory finish. 

Stop by the Battle of the Builders booth today to see the rides before one takes home the 2024 Battle of the Builders title! 

Foose Design 

Silver Lot, Booth #81299 

 

Back by popular demand, Chip Foose is once again providing the official art for the SEMA Show! Attendees can see Foose's artistry reflected throughout the Show, as well as the additional one-of-a-kind vehicle designs and renderings located on-site in this exclusive outdoor showcase. Who knows, maybe the legendary Chip Foose himself will be there! 

Live RWB Build 

Silver Lot, Booth #81290 

In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (also known as Rauh Welt Begriff) Fame is building a '07 Porsche 997.1 GT3 into his latest work of automobile art live, in-person. It is the first GT3, outside of Nakai's personal car in Japan, to get the RWB wide-body treatment. This live and in-person build is underway NOW at the SEMA Show in the Silver Lot Booth #81290, and also includes other well-known RWB builds on display. Attendees can even get the opportunity to connect with the car owners while there! 

Nitro Circus 

Silver Lot 

 

Nitro Circus is showcasing an electrifying demonstration all week featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua and more, who are pushing the boundaries of what's possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years with jaw-dropping performances. This year's high-octane display is no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for but on the SEMA Show campus. 

You won't want to miss seeing these interactive activations this week at the 2024 SEMA Show. Visit semashow.com to see the SEMA Show floorplan, educational sessions, activations and more.  

By SEMA News Editors 

After you wrap up your first day on the 2024 SEMA Show floor, jump-start the rest of the week by joining an exclusive celebration of car culture, community and collaboration taking place today, November 5: Industry Night @ SEMA Featuring The Goo Goo Dolls.  

Headlined by the record-breaking band from Buffalo, New York, The Goo Goo Dolls, the event will also feature live performances from O.A.R. and Reignwolf plus tire-smoking demonstrations from OPTIMA, all conveniently located on the SEMA Show campus beginning at 5:00 p.m. PST. (Buy tickets at semashow.com.) 

Ahead of tonight's festivities--which will offer Showgoers yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward--SEMA News is sharing an exclusive preview of the three chart-topping bands taking the stage tonight!
 

Artist Spotlight: The Goo Goo Dolls

 

Formed by John Rzeznik and Robby Takac in 1986, The Goo Goo Dolls have quietly broken records, contributed a string of staples to the American songbook, connected to millions of fans and indelibly impacted popular music for three-plus decades. Beyond selling 15 million records worldwide, the group has garnered four GRAMMY Award nominations and nearly a dozen platinum and gold singles combined, and seized a page in the history books by achieving 16 number-one and Top 10 hits. As a result, they hold the all-time radio record for most Top 10 singles. 

Thus far, "A Boy Named Goo" (1995) has gone double-platinum, "Dizzy Up The Girl" five times platinum, and "Gutterflower" (2002) and Let Love In (2006) both went gold as "Something for the Rest of Us" (2010) and "Magnetic" (2013) bowed in the Top 10 of the Billboard Top 200. Their music continues to reach new audiences around the world and rack up platinum and gold statuses--including the recently platinum-certified "Slide," "Black Balloon" and "Better Days"--and has been covered by everyone from Taylor Swift to Phoebe Bridgers and Maggie Rogers.  

Among a string of hits, "Iris" clutched number one on the Hot 100 for 18 straight weeks and would be named "Number One Top 40 Song of the Last 20 Years." On the heels of going viral on TikTok, the track recently achieved seven-times-platinum status and re-entered the Billboard charts, yet again proving the timelessness of The Goo Goo Dolls' illustrious catalog. 

 

Artist Spotlight: O.A.R. 

 

O.A.R. might just be music's biggest, best-kept secret. The platinum-certified band--consisting of Marc Roberge (lead vocals, guitar), Richard On (lead guitar, backing vocals), Chris Culos (drums), Benj Gershman (bass) and Jerry DePizzo (saxophone, guitar, backing vocals) accompanied by Mikel Paris (keys, backing vocals, percussion), and Jon Lampley (trumpet, backing vocals)--has quietly sold out multiple shows at Madison Square Garden, filled Red Rocks Amphitheater a dozen times, earned platinum and gold plaques, lit up the Times Square New Year's Eve celebration and built one of the most committed fanbases in the country. 
 

Artist Spotlight: Reignwolf 

 

Reignwolf has toured with Rock & Roll Hall of Famers Black Sabbath and The Who, plus influential alternative rockers Pixies. 

He has performed across the globe, including appearances at renowned festivals such as Coachella, Lollapalooza, Austin City Limits, Glastonbury and more. 

His debut album "Hear Me Out" was released to critical acclaim in 2019, and a world tour ensued. He's currently writing and demoing songs for the follow-up release, which is expected to hit streets soon. 

Open to all SEMA Showgoers, tickets for this evening's Industry Night @ SEMA Featuring The Goo Goo Dolls are still available but may sell out. Purchase general admission or VIP tickets at semashow.com.

By SEMA News Editors 

Just like last year's SEMA Show Kickoff Breakfast, this year's event will connect the global community before the Show floor doors open.

 

The 2024 SEMA Show in Las Vegas opens today with the newest automotive innovations from more than 2,400 brands in the Las Vegas Convention Center (LVCC). Before you hit the SEMA Show floor today, plan to start your experience strong with the SEMA Show Kickoff Breakfast to connect with the global automotive community in the Westgate Las Vegas Resort & Casino.  

2024 SEMA Show Kickoff Breakfast
Date: Tuesday, November 5
Time: Doors open 7:00 a.m. Event ends 8:45 a.m. PST
Location: Paradise Event Center, Westgate Las Vegas Resort & Casino (View on Google Maps)
 

With the event hosted by industry voice Jarod DeAnda, this year's Kickoff Breakfast will be spotlighted by a special conversation between Jay Leno, renowned comedian and car enthusiast attending his 20th SEMA Show, and popular automotive influencer Tavarish. The two will discuss their shared love for automobiles, observations about the industry, and the evolving landscape of car culture in a lively and engaging exchange.  

In addition, attendees will learn about the latest cutting-edge products introduced into the aftermarket with the New Product Awards presentations, which recognize outstanding achievements in product developments. Entries are judged on superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more. 

The Kickoff Breakfast will set the tone for the Show, which will feature incredible builds, new-product launches, exhilarating motorsports demos, and networking opportunities for professionals across all sectors of the automotive aftermarket.  

All credentialed SEMA Show attendees can register to attend the breakfast free of charge here.

By SEMA News Editors

 

The 2024 SEMA Show, November 5-8, Las Vegas, is just days away, and this year's show promises to provide unrivalled opportunities to collaborate, learn and forge new connections that will shape the future of the specialty-equipment industry.

Whether you're an experience attendee or a SEMA Show rookie, it's important to plan your SEMA week. To maximize your time at the annual trade event, check out the information below for valuable tips, tools and details that will help you make the most of your 2024 SEMA Show.

SEMA Show Transportation Around Las Vegas 

 

Attendees have several transportation options available to them. SEMA Show management reminds Showgoers there is limited parking at the LVCC and encourages attendees to plan to ensure enough time to get to the LVCC and navigate the large SEMA Show campus. (View the 2024 SEMA Show floorplan at semashow.com/floorplan). 

Attendees can utilize the free hotel shuttles, the Las Vegas Monorail (see below for a SEMA discount!) and the Strip & Downtown Express (SDX) along with the Vegas Loop and ride-sharing apps or taxis to get around during SEMA Week. 

Plan your SEMA Week transportation by reading this recent SEMA News article, or visit the SEMA Show Transportation webpage here on SEMAShow.com for up-to-date information. 

Attendee Badge Pick-Up 

 

Attendees who have already registered after the badge mailing deadline may retrieve their badges on-site in the Express Registration area in West Hall or in the Main Registration in Lower South Hall East. Registrants must be prepared to present a valid government-issued photo ID when picking up their badge at any of the registration locations. The name on the photo ID must match the name on the badge. 

SEMA Show Planner and SEMA Show App

 

Showgoers can unlock the full potential of their upcoming SEMA experience by creating an account on Map Your Show and the SEMA Show app. The SEMA Show Planner is a personalized tool that maximizes engagement and ensures a seamless event experience.  

My Show Planner for the SEMA Show coexists with the SEMA Show app, meaning your SEMA Show plan is accessible across all platforms—desktop and mobile. Read more about how to create a My Show Planner account on Map Your Show and the SEMA Show app here. To download the SEMA Show app, which includes all the features from My Show Planner plus turn-by-turn real-time directions while on the SEMA Show campus, visit semashow.com/app. 

SEMAShow.com and Bessie the Chatbot 

Say hello to Bessie, SEMA's AI-powered chatbot that complements SEMAShow.com and the SEMA Show mobile app, plus all the on-site collateral and signage, as the best way to maximize your time and navigate the SEMA Show. 

Chatting with Bessie is easy:  

• Send a text to 833-338-3101. 
• Download the SEMA Show mobile app. 
• Visit SEMAShow.com. 
• Look for QR code signage around the SEMA Show campus. 

SEMA Gear 

Throughout SEMA Week, visit the SEMA Gear booths at these convenient locations across the LVCC. Enjoy the SEMA Show all year long and take home some trendy apparel!  

• Central Hall & Central Lobby, Booth #10080 
• North Hall, Booth #11003 
• Central Hall, Booth #20600 
• Upper South Hall, Booth #30000 
• Upper South Hall, Booth #34000 
• Lower South Hall, Booth #40000 
• West Hall, Booth #50020 
• West Hall, Booth #71010 
• Central Hall & Central Lobby, Booth #80000 
• Silver Lot, Booth #81595 
• Lower South Hall, Booth #85000 

Those not in attendance may also visit semagear.com to purchase SEMA Show gear online. 

Outdoor Activations

Dozens of world-class motorsports activations await attendees as soon as they hit the SEMA Show campus, so make plans to stop by the Diamond Lot outside of West Hall and the Bronze and Silver Lots near Lower South Hall for the SEMA Overland Experience, Shell Performance Unbound, Nitro Circus, OPTIMA Village and much more.

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The 2024 SEMA Show returns to the Las Vegas Convention Center on Tuesday, November 5 through Friday, November 8. For more information, visit semashow.com.