The 2024 SEMA Show was a success as the four-day event featured the latest automotive innovations and trending brands, concluding on a high note with the second-ever SEMA Fest concert festival on Friday, November 8.
SEMA Fest pass holders were thrilled by dynamic motorsports activations like electrifying burnouts and stunts at the OPTIMA Village. The festival's stellar musical lineup, featuring Petey, Fitz And The Tantrums, Sublime and Cage The Elephant, brought vibrant energy, making it an unforgettable finale to the event.
Relive the best of the 2024 SEMA Fest with the photo gallery below:
The festivities began with thrilling activations in the OPTIMA Village at SEMA Fest.
Petey opened the 2024 SEMA Fest with their unique alt-pop and rock sound.
The lounge area allowed SEMA Fest VIP pass holders the chance to rest and recharge while enjoying music.
Multi-platinum artists Fitz And The Tantrums brought a dancefloor-ready bounce to the SEMA Fest crowd.
The motorsports activations continued into the evening with daring stunts in the OPTIMA Village at the 2024 SEMA Fest.
This year's SEMA Fest was once again crowded with fans excited to enjoy an evening of music.
The wildly popular Long Beach, California, reggae-punk/alternative rock group Sublime brought the energy to their performance at the 2024 SEMA Fest.
The crowd at SEMA Fest enjoyed an evening of spectacular music and stunning motorsports activations.
The 2024 SEMA Fest crowds were dancing along to the music throughout the evening, leading up to the headliners Sublime and Cage The Elephant.
Grammy-winning Cage The Elephant closed SEMA Fest with their uncompromising creativity and wildly cathartic performance.
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Young enthusiasts are an important part of the automotive specialty-equipment industry. According to the "2024 SEMA Market Report," half of those modifying their cars and trucks are under the age of 40, and people grow less likely to buy aftermarket parts as they get older.
"There's a popular misperception that younger generations aren't into personalizing their cars," said SEMA Market Research Director Gavin Knapp. "However, our research shows that young accessorizers are still crazy about their vehicles, although the way they interact and modify them looks different than it did years ago."
Modifying vehicles gives young people an outlet to express who they are and gives them projects to share with their friends. Social media has also impacted the way the younger generation views and enjoys vehicles, whether it be posting their projects for their followers or following influencers to see their latest builds and products of choice. Aftermarket companies can benefit, both in sales and brand loyalty, by working with social-media influencers to target younger audiences and aligning their business strategies to meet the needs of customers across all age groups.
Where Accessorizers Are Buying Parts
Online shopping is a mainstay for purchasing parts across all ages; however, accessorizers under 40 are more likely to order online and pick up or install their parts in-store compared to older consumers.
In 2023, 20% of parts purchased were ordered online and picked up in-store by accessorizers under 40. This highlights the importance of immediacy and convenience for young buyers who want their parts in hand as quickly as possible.
What Parts Accessorizers Are Buying
Young accessorizers are more likely to purchase wheels, lighting, and appearance products. In 2023, 28% of vehicles that were modified with wheel and tire products belonged to accessorizers aged 16-29, and 24% to those aged 30-39. Additionally, 19% of vehicles that were modified with lighting products were made by accessorizers under 40.
While all age groups personalize and buy parts, young enthusiasts are also often more willing to look for products to make complex, under-the-hood performance upgrades.
What Types of Vehicles Accessorizers Own
Younger modifiers are more likely to own passenger cars, such as Honda Civics, Ford Mustangs, or Subaru BRZs, which may be less expensive to buy or available as a hand-me-down.
The share of CUVs within the U.S. fleet is also increasing, making it important for the industry to offer CUV parts and accessories for owners to personalize their vehicles. Both CUVs and pickups are popular vehicle segments for older accessorizers who may be looking for more utility and willing to pay higher costs of purchasing.
What This Means for the Industry
Understanding customization trends among consumers is essential for businesses to remain competitive. By embracing this information, businesses can position themselves for long-term growth and meet the needs of diverse customers across the entire age spectrum.
SEMA's Market Research team is dedicated to providing members and the broader automotive specialty-equipment industry with information to make better business decisions. While their primary focus is developing research reports on the industry and consumers, they are always happy to answer questions about the industry.
SEMA business members can download the complete "2024 SEMA Market Report" at sema.org/research.
For additional questions, contact SEMA Market Research Director Gavin Knapp at Gavink@sema.org.
Penske Entertainment Acquires Grand Prix Association of Long Beach
Penske Entertainment, owner of INDYCAR and the Indianapolis Motor Speedway, has acquired the Grand Prix Association of Long Beach from longtime owner Gerald R. Forsythe. The association administers the Acura Grand Prix of Long Beach, the longest-running major street circuit in North America.
The purchase is expected to provide significant investment for the marquee NTT INDYCAR SERIES race, to further enhance the event, the company said in a statement announcing the acquisition.
"We're incredibly proud to be the new stewards of this cherished and iconic event," said Roger Penske. "This is the most historic and prestigious street circuit race in North America, and we're excited to work with [Acura Grand Prix of Long Beach President and CEO] Jim Michaelian and his great team in Long Beach to ensure continued success and growth over the long term. This race and its loyal fans matter so much to everyone across the INDYCAR community, and we're looking forward to a very special 50th-anniversary celebration this April, as well."
Working alongside the Acura Grand Prix of Long Beach team, Penske Entertainment plans to invest in bolstering and enhancing the experience for race fans, sponsors and hospitality customers.
WIMNA Partners With Bell Racing Helmets, IMS for Taylor Swift-Inspired Racing Helmet Sweepstakes
Women in Motorsports North America (WIMNA) has partnered with the Indianapolis Motor Speedway (IMS) and Bell Racing Helmets to create 12 custom helmets inspired by Taylor Swift's The Eras Tour.
Eleven of the custom helmets were auctioned to support WIMNA's mission--to create more opportunities for women in motorsports--but one helmet will be given away in a sweepstakes, open now through December 13.
Those registered to attend the 2024 PRI Show, and the Women with Drive IV Summit, held in Indianapolis ahead of the 2024 PRI Show, can see the remaining helmet at the Bell Racing Helmet booth #1913.
This collaboration, supported by WIMNA, and the following female drivers, including Tatiana Calderon, Jamie Chadwick, Courtney Crone, Sabré Cook, Ashley Freiberg, Pippa Mann, Taylor Reimer, Isabella Robusto, Amanda Sorensen and WIMNA co-founder Lyn St. James, aims to raise awareness and encourage women's participation in all areas of motorsport.
Each helmet, wrapped by local artists Hurricane Designs, represents a different era of Taylor Swift's music and was brought to life by the IMS design team: Lucy Laux, Shae Beechler, Mandy Walsh, Chloie Fisher, Caden Elzy and Grace Keller.
All proceeds will go to support WIMNA to create more opportunities for women in motorsports.
Click here for more information or to enter the sweepstakes.
Southern All Stars Super Late Model Series Under New Ownership
The Coltman Farms Racing Southern All Stars Super Late Model Series is now under new ownership.
A group of investors--led by longtime racer and promoter Ray Cook--has recently purchased the series from Matt Wagner. Wagner has owned the regional tour, founded in 1983 by National Dirt Late Model Hall of Famer B.J. Parker, since 2012.
The new ownership is currently developing a schedule for the 2025 race season with approximately 25 races expected to appear on the calendar, including the already confirmed season-opener, scheduled for Saturday, January 25, at I-75 Raceway in Sweetwater, Tennessee.
Any tracks interested in hosting a SAS event in 2025 can contact Cook at 828-360-5353.
More news and information regarding the 2025 season will be announced at a later date.
Red Line Oil PDRA Drag Racing Series Announces 2025 Schedule
The Red Line Synthetic Oil Professional Drag Racers Association (PDRA) has revealed its 2025 event schedule.
The series will return to the six racetracks it visited in 2024, starting at GALOT Motorsports Park in Benson, North Carolina, and finishing at Virginia Motorsports Park in North Dinwiddie, Virginia.
The 2025 Red Line Oil PDRA season will kick off at GALOT Motorsports Park on April 2-5, and will conclude on October 2-5 at Virginia Motorsports Park.
PDRA officials will have additional announcements and news regarding the 2025 season during the 2024 PRI Show, December 12-14, in Indianapolis, Indiana, along with crowning the series champions during the Red Line Oil PDRA Awards Banquet on Friday, December 13, at the Indianapolis Downtown Marriott.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are a few of the latest postings.
Mishimoto, a provider of performance cooling products, is seeking a senior digital media manager to promote the Push the Limits lifestyle brand. The selected candidate will strategize and implement digital advertising campaigns across multiple Mishimoto channels, including email, SMS, social media, search platforms and marketplaces.
ECUMaster USA is seeking a motivated individual to assemble products and fulfill orders at company headquarters in Garland, Texas. Product assembly will include working with wiring and connectors, circuit boards, 3D printing and packaging.
Street Dreams CNY currently has three available positions available for experienced automotive upholsterers. Selected candidates will work closely with customers to offer expert advice and guidance and to ensure the final product aligns with the customer's vision. Experience working with a diverse range of vehicles and upholstery styles is highly valued.
VP Racing is searching for a results-oriented business development sales executive to take full ownership of the sales cycle, from lead generation to closing, while developing and executing strategic sales plans. The ideal candidate is highly motivated, has strong leadership skills, enjoys the challenge of penetrating new markets and excels in building relationships with key decision-makers.
Malco Automotive Unveils Rebrand, Announces New Products
Malco Automotive, the detailing and car care product provider, has undergone a company-wide rebrand and introduced four new products.
The refresh was unveiled at the 2024 SEMA Show and includes a new brand identity and new packaging for Malco Automotive products.
"Malco's new branding is the culmination of four generations of family ownership and more than 70 years in business," said Malco President Seth Glauberman. "Our team has worked remarkably hard to do its legacy justice, and we couldn't be happier with the final product. This refresh showcases our dedication to preserving the Malco name while also continuing to innovate and create high-performance products for today's detailers."
Malco also introduced four new additions to its product line at the 2024 SEMA Show:
SLIK SiO2 Paint Protectant Spray: Spray-on drying agent, paint protectant and gloss amplifier that can be applied wet or dry to all exterior vehicle surfaces.
VELOCITY One-Step Polish and Wax: Combines polishing and protective waxing in a single formula.
IRON BLASTER 2.0: A low-odor spray formulated to remove tough iron contaminants from vehicle paint and baked-on metallic brake pad deposits on wheels.
EPIC ASCEND Ceramic Coating: Provides a professional-grade ceramic barrier that enhances gloss and protects against environmental contaminants.
Ben O'Connor Becomes Total Seal Vice President Sales & Marketing
Ben O'Connor has been promoted to vice president of sales and marketing of Total Seal, the Phoenix-based piston ring manufacturer.
In his expanded role, O'Connor will guide the marketing direction and lead sales efforts at Total Seal. O'Connor has more than 40 years of experience in both sales and marketing, previously working for Klein Engines, Bear Brake Systems and Impact Racing,
"Total Seal is happy to have O'Connor's extensive skills, industry experience and network of contacts poised to play a crucial role in propelling the company's success forward," said Matt Hartford, CEO of Total Seal.
Australian Automotive Aftermarket Association Welcomes $400M Commitment to National Right to Repair
The Australian Automotive Aftermarket Association (AAAA) has welcomed an announcement from Federal Treasurer Jim Chalmers detailing a $400-million annual investment to advance Right to Repair (R2R) across industries in the country.
Building on the Motor Vehicle Service and Repair Information Sharing Law of 2021, Australia's landmark automotive R2R legislation, this new commitment marks a pivotal step in creating a truly competitive and consumer-friendly repair landscape across all sectors, the association said.
"This announcement is a tremendous boost to consumer rights, business efficiency and national productivity," said AAAA CEO Stuart Charity. "The Motor Vehicle Service and Repair law transformed the automotive sector by guaranteeing independent access to essential repair information, and now this federal investment will broaden those benefits. A robust Right to Repair framework increases productivity by reducing repair wait times, cutting down costs, and encouraging a dynamic marketplace that drives efficiency and innovation."
In his upcoming meeting with state and territory officials, Chalmers plans to discuss key R2R reforms alongside adopting trusted international product safety standards. These reforms are projected to deliver significant economic benefits, including an estimated $400 million annually in R2R-related productivity gains, as they streamline access to repairs and boost economic dynamism.
VIP Tires & Service Opens New Location in Barre, Vermont
VIP Tires & Service has opened its 74th location in Barre, Vermont.
The new location, which opened on November 8, is the sixth location in the state, with other Vermont VIP Tires & Services stories in Burlington, Shelburne, Williston, Rutland and Bennington. The new location sells tires, as well as a full range of automotive services, and is staffed with ASE- and Tire Industry Association-certified professionals. The Barre store is managed by Nick Haskins and employs eight employees, with plans to eventually employ a team of 12.
Formerly a Volkswagen-Mazda dealership, the approximately 13,000-sq.-ft. building in Barre has been renovated by VIP Tires & Service to include a remodeled customer lounge, an expanded shop with new equipment and the conversion of office spaces into a dedicated tire storage area. The shop is outfitted with eight service bays.
SEMA News sources recently spotted the successor to the Ferrari Roma, which is on track for a typical five-year production run and is nearing the end of its lifecycle after its introduction in 2019.
Although Ferrari hasn't officially announced a successor, these shots confirm that a new model is in development, which may carry a different name.
According to sources, Ferrari trademarked "Amalfi" and "Amalfi Spider"--names that evoke Italy's Amalfi Coast, a UNESCO World Heritage Site in the Campania region--about a year ago.
As the Ferrari Roma was also named after an Italian city, many speculate that Amalfi could be the logical name for its successor. However, Ferrari has historically used place names across its lineup, so "Ferrari Amalfi" or "Amalfi Spider" could appear in a different segment altogether.
Ferrari has also filed trademarks for other Italian place names, including "Mugello," "Milano," and "Montecarlo," hinting at even more Italy-inspired names for future models.
Kia EV2 Breaks Cover In Germany With Boxy Look
Although not officially announced, Kia is expanding its lineup of electric vehicles with the EV2, which was recently spotted undergoing tests in Europe.
New photos from SEMA News sources show the EV2 in camouflage with visible roof rails, although the full design is still under wraps. Sized just below the EV3, the EV2 is set to fill a gap in Kia's lineup following Hyundai's introduction of the budget-friendly electric Inster in Europe and Asia. Kia is expected to release the EV2 as an affordable yet versatile SUV, an area previously served by the e-Soul.
The EV2 will come with all-electric powertrains and two battery options, with the top model offering an estimated 250 miles of range, according to sources. Fast charging will also be a priority, with a target to charge the battery from 10 to 80 percent in roughly 30 minutes.
Kia plans to unveil the EV2 in the latter half of 2025. Production will be based in Slovakia, marking another step in Kia's commitment to expanding its electric offerings globally.
The SEMA Businesswomen's Network (SBN) has named Jenni Arnold, owner of Badgerland Offroad, as the network's newest #SheIsSEMA spotlight member.
Get to know Arnold in her interview with SEMA News below.
SEMA News: How many years have you been with your current company and what do you enjoy most about working there?
Jenni Arnold: We have been in business for five years. What I enjoy most is helping my customers learn about their 4x4 and watching them grow, as well as watching their 4x4 become everything they wanted.
SN: What is the most challenging part of your business or job?
JA: Being a woman in the off-road industry has its own challenges. But owning a business requires a lot of balance between all aspects of the behind-the-scenes work, constant learning about industry needs, vehicles and what customers want, as well as making customers happy, and taking time away to spend with family and take a break. Business ownership is a 24-hour job.
SN: How many years have you been in the industry and what was your first industry job?
JA: I have been in the industry on and off for 20-plus years. My first industry job at 18 years old was a service writer for a small independent automotive repair shop.
SN: What three qualities got you to where you are today?
JA: Honesty, ambition and hard work. These qualities have allowed me to advance and progress in working towards my dreams. I was born and raised to be an honest, kind, empathetic person, and I use these qualities through my daily life, including my work.
SN: Being a woman in the industry, what have been your biggest challenges and accomplishments?
JA: My biggest challenge is proving myself as a woman and that I do have the knowledge that my customers seek. This has also been my biggest accomplishment. Customers know that they can talk to me and ask me questions and chances are, I have that answer. I don't know everything, and I will research it all day to give them what they need.
SN: Who are your role models or mentors in the industry?
JA: My role model and mentor would be my husband. He has worked so hard his entire life as a professional auto technician and has taught me so much. He challenges me every day. He gives me advice professionally. He always keeps me levelheaded and has me thinking outside of the box.
SN: What is the best career advice you have received?
JA: My best career advice came from several other shop owners. They all said the same thing: take the leap and jump in and open your own shop. There is never a perfect time; you just have to do it. We took the advice, found a place to open shop, quit our full-time jobs and never looked back. I believe this in my personal life and professionally. Life is too short; fulfill those dreams!
SN: Have you always wanted to work in the automotive industry? What keeps you here?
JA: I always wanted to work in the automotive field. I started taking automotive classes and auto-body classes when I was in high school at 14 years old. I wanted to become an auto mechanic but at that time, women in the industry were almost unheard of and looked down on. But here I am, a shop owner! My passion for the automotive and off-road industries keeps me here.
Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media,SEMA News and recognized on the sema.org/she-is-sema website.
The SEMA Professional Restylers Organization (PRO) has named Spencer Scala, sales lead at MARS of Billings, as the council's newest spotlight volunteer. Get to know Scala in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in restyling?
Spencer Scala: My wife. I was working a retail shoe sales job when she heard MARS/Devon was hiring. She knew I would be happier doing what I love, which is the car/truck industry. One of the first weeks I started, I got asked to go work a car show. I knew then I was home.
SN: Why did you decide to volunteer for PRO?
SC: Dealing with dealerships is one of my primary responsibilities. The effort that PRO is making to help with aftermarket/OEM relationships is huge. Each side of this market needs each other to make sure people of all walks of life can enjoy their vehicles, so anything to help that movement is something I could get behind.
SN: What advice do you have for someone pursuing a career in the automotive aftermarket?
SC: Be passionate. People love vehicles, plain and simple. When you can show and share the passion you have for vehicles with customers, endless relationships can be built.
SN: What is your dream vehicle?
SC: I have two very different vehicles on the top of a very long list. First is a '68 Mustang Fastback with a pro-touring chassis and suspension, and a fuel-injected, supercharged Ford 427. The other is a true '92 Nissan Silvia lowered with mild bolt-ons. I'd have a warehouse if I had the funds.
SN: What is the best advice you have ever received?
SC: One day while venting about something that had gone wrong, my father told me something: failure and success go hand in hand. You cannot have one without the other. They build upon each other to help a person grow.
SN: What keeps you in the industry?
SC: My passion for vehicles and love for helping people design and build their projects to reality. I have been a vehicle enthusiast since I was a little kid. Doing what I love with other amazing people in our company and in our industry keeps me excited to come back each and every day.
SN:Where can you be found on a Saturday?
SC: Doing yard work, hanging out with the family, taking my son to local car meets or working at MARS.
Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO's social media, SEMA News and future PRO-member updates.
The 2024 SEMA Show, which took over the Las Vegas Convention Center last week, was more than a showcase for more than 2,400 manufacturers and brands; it also featured several OEMs and automakers unveiling exciting new concepts, vehicles and accessory packages. These additions highlighted the event's commitment to innovation, bringing together cutting-edge designs and products from across the industry.
The following is an overview of the OEM's presence on the SEMA Show floor from last week.
Ford Performance Parts & Accessories Introduces 'Ford Custom Garage' at 2024 SEMA Show
In the Ford Performance Parts & Accessories booth was a must-have lineup of Ford trucks and SUVs, creating new opportunities to help customers imagine, build and show off the ride of their dreams with Ford Custom Garage, an easy new way for vehicle owners to customize their vehicle with exclusive, limited-edition appearance and performance upgrades that will change over time to stay fresh and unique.
In support of Ford Custom Garage, Ford Vehicle Personalization utilized the SEMA Show to showcase several concept project vehicles.
"We've created four previews of potential and planned future Ford Custom Garage customization packages for today's Bronco, Bronco Sport and F-150 customers, plus one head-turning tribute to Ford Truck heritage that has the heart of a supercharged Raptor R V8 and the soul of '69 F-100 style," said Kim Mathers, director of Ford Vehicle Personalization and Performance Parts.
Available for both on-road and off-road vehicles, Ford Custom Garage starts with two complete packages for Ford Bronco--Matte Black and Sinister Bronze--which are now available at Ford dealers across North America and were on display at the event last week.
Ford was also able to share that additional packages are coming soon, including the Dark Trail Series for Bronco, Blue Free Wheeling for Bronco Sport, and F-150 FP700S by Ford Performance Parts.
Among the 2024 SEMA Show Ford display vehicles were:
Bronco Wild Fund Project Vehicle, a Bronco Big Bend 4-door with a 2.3L EcoBoost engine.
Bronco Sport Wild Fund Project Vehicle, the '25 Bronco Sport Badlands Sasquatch with a 2.0L EcoBoost engine.
F-150 ORV Project Vehicle, the Ford Performance ORV F-150 starts with a '24 F-150 XLT FX4 with a 5.0L V8.
F-150 FP700S by Ford Performance Parts, an aggressive Street Truck that starts with a '24 Ford F-150 XL Regular Cab two-wheel drive.
Honda Racing Corporation Uses SEMA to Announce New High-Performance Parts Business
Honda Racing Corporation (HRC), also known as Honda Racing, is the motorsport subsidiary of the Honda Motor Company. Its SEMA Show booth this year showcased the brand's new performance parts division and prominently featured brand ambassador and auto expert Dionne Mascunana of OMG Builds.
"HRC is going to get into something really fun here. We're going to get into the high-performance parts business. At Honda, we race everything from Indy[Car] to IMSA to obviously Formula 1 and even Baja trucks. We have a lot of knowledge here with all of the HRC folks in Japan and here in America; we've got a lot of people who are versed in all disciplines of making cars go faster, and we want to be able to share all this know-how by creating performance parts so we could connect more with enthusiasts," said Jon Ikeda, senior vice president of HRC Business Division. "Going forward, we want to make authentic high-performance parts they will be able to put on their vehicles. It's an exciting day here for HRC at SEMA."
Formerly known as Honda Performance Development (HPD), HRC US has been winning races and championships on and off the road for three decades and will use this extensive know-how to introduce a new line of performance parts for retail customers.
Based on the strong interest generated by the Acura Integra Type S HRC Prototype, displayed at Monterey Car Week in August 2024, HRC has decided to move forward with the creation of new lines of authentic performance parts specifically for retail consumers in North America. These new parts will leverage the technical knowledge and expertise of championship-winning HRC race engineers, and the first prototypes are expected to be ready as early as next year. As a hugely successful racing brand for years, HRC US is uniquely positioned to offer parts for customers to enhance the performance of their own Honda and Acura vehicles.
"HRC US has been winning races and championships on and off-road for three decades, and we're excited to apply this experience to new lines of performance parts for Honda and Acura enthusiasts eager to augment their performance driving experience," saidIkeda. "To be an HRC genuine part, it must meet our exacting standards while functionally improving vehicle performance and the driving experience."
See more of Honda's SEMA Show coverage on its Instagram page here.
Infiniti USA Brings Luxury to the SEMA Show Floor
Tailgate season just became a more refined experience with the introduction of the INFINITI AUTOGRAPH Lounge, a luxurious reimagination of tailgating in the all-new '25 INFINITI QX80. Discover luxury where everything, for every passenger, is just right with this dedicated vehicle.
KIA America Inc. Makes Exciting Return to SEMA With Custom EV Concepts
Kia America unveiled two all-new customized concept vehicles on the opening day of the SEMA Show. Imagined by designers from Kia Design Center America (KDCA), the concepts bring to life a future where vehicles will provide the ultimate in capability, adaptability, utility and organization, all with an eye on sustainability.
"Our vehicles already help people live their active and adventurous lifestyles, and it was fun to see just how far we could go with these latest concepts. The SEMA Show acts as a blank canvas for creativity and offers a glimpse into what Kia's automotive future may hold," said Steven Center, COO and executive vice president of Kia America.
There were two custom concept lifestyle KIA vehicles displayed at the SEMA Show:
EV9 ADVNTR CONCEPT EV SUV, a genuinely unique all-electric three-row SUV designed to take life well beyond the beaten path-- and conquer it. Built for serious fun, the '25 EV9 EV SUV has been refined into the most adventurous SUV Kia has ever imagined. With custom front and rear facias for a unique and rugged look--and reinforced rocker panels for increased capability and character--the EV9 ADVNTR EV SUV also features a 3-in." lift compared to the standard EV9 and a rugged tire and wheel combination to maximize the vehicle's off-road capability, and much more.
PV5 WKNDR CONCEPT EV VAN, based on Kia's recently debuted line of EV purpose beyond vehicles, is designed for small businesses and delivery functionality. It is a highly capable van lifted and equipped with off-road tires, an ideal escape pod for extended weekends in nature. The PV5 WKNDR EV VAN features a highly flexible and adaptable modular interior that can be easily and efficiently customized to maximize space and function--akin to a Swiss Army Knife on wheels.
"The aftermarket--for any manufacturer--is good business. Especially as we as a brand have become so focused and so good at utility vehicles, we knew that off-roading accessories and that space made a lot of sense. And we see this, especially in electrified vehicles, as a really good place because somebody who's going off-road wants to do it responsibly," said James Bell, head of corporate communications for Kia America.
Mopar/Stellantis Puts a Charge Into SEMA With New Concept Vehicles
Mopar put a serious charge into the SEMA Show with new, head-turning concept vehicles combined to showcase a wide range of distinctly different appearances and performance modifications to enthusiasts.
"Our new Mopar concept vehicles showcase different ends of the performance spectrum, bringing innovative design and engineering expertise with a zero-emissions muscle car concept and the latest ideas for the Ram Sport truck lineup," said Mike Koval Jr., head of Mopar North America. "Whether it's envisioning an electrified propulsion system or outfitting the most capable production off-road pickups, Mopar is ready to enhance the customer experience with quality-tested, factory-backed parts and accessories."
Among the Mopar vehicles on display at the SEMA Show include:
Plymouth GTX Electromod Concept, a peek into the future of possible battery-electric vehicle (BEV) conversion kit applications by showing a potential future Mopar e-Crate propulsion system for enthusiasts to build or convert classic and current cars and trucks into BEVs.
Ram 2500 Power Wagon Concept, which is a rugged HEMI-powered full-size truck that performs flawlessly as a daily workhorse or weekend warrior.
Moparized Ram 1500 RHO, now the latest addition to the Ram Sport truck lineup and a perfect canvas for the custom bold Mopar Blue bodyside graphics that provide a striking contrast from the satin metallic Diamond Black exterior underneath.
In addition, the Dodge performance parts brand Direct Connection showcased a lineup of crate engines and products, plus the Direct Connection HurriCrate Cat 3 crate engine-powered '87 Dodge D150 of Morgan Evans, winner of the Direct Connection Grudge Race at the recent Roadkill Nights Powered by Dodge event.
Showgoers were also treated to the "power couple," a metallic blue and dual white striped Ram REV pulling a matching and modified version of the Dodge Charger Daytona SRT Banshee concept.
Jeep was also well represented on the SEMA Show floor, including several custom builds that made their debut after conquering the challenging trails in Moab, Utah, during the 58th annual Easter Jeep Safari last March:
Jeep Low Down Concept
Jeep Willys Dispatcher Concept
Jeep Gladiator Rubicon High Top Concept, which will carry, for the first time, the newest custom piece from the design team at Mopar and Jeep Performance Parts. The Mopar ILLUMINAT3 off-road lighting accessory is a pivoting lightbar concept with patented innovative features, allowing the outer lights to hinge and rotate around the roof, illuminating all areas around the vehicle.
Jeep Vacationeer Concept
Nissan North America Brought the Thrill With Project Vehicles, Nissan Z Legend Accessory Package Concept
Nissan brought the thrill to the SEMA Show with four project builds and an accessory concept illustrating how Nissan vehicles can be a canvas for four-wheeled excitement.
This year's Nissan project vehicles highlighted how owners might build on the distinctive styling and capability of the '25 Frontier pickup and all-new '25 Kicks crossover to build a unique vehicle that amplifies their personality.
Also making its debut is the Nissan Z Legend accessory package concept, inspired by the popular Z Heritage Edition. Recreating the throwback look of the limited-run '24 Z Heritage Edition, the Nissan Z Legend accessory package concept is an unmistakable homage to Z car history. The Legend package adds vintage-look wheels, a carbon fiber rear spoiler, over-fenders and other decals. Easter eggs include an emblem on the C-pillar that showcases seven gears, a nod to the seven generations of the Nissan Z.
Among the SEMA Show vehicles on display in the Nissan booth were:
Project Trailgater, built in partnership with PowerNation TV's "Music City Trucks" and based on a '25 Nissan Frontier PRO-4X. SEMA News readers interested in learning more can view a three-part series of how the truck was built on the PowerNation channel.
Frontier TARMAC concept, a one-off street truck that embodies the spirit of sport and muscle trucks of the past. This vehicle was a collaboration between Nissan Motorsports, Nissan Design America and Forsberg Racing.
Kicks Beach Patrol concept, inspired by the rescue trucks that used to patrol beaches, this build features intelligent all-wheel drive and best-in-class standard ground clearance, priming it for adventures beyond the parking lot.
Kicks Urband Shadow concept, which takes inspiration from tuner culture with graphics, wheels and suspension modifications that promote on-road excitement. The build shows the potential for Kicks drivers to modify their vehicles and showcases prototype NISMO parts.
Toyota Motor North America Booth Overflowing With Modified Builds
The Toyota Motor North America booth was once again one of the most dominant forces on the SEMA Show floor, this year teeming with countless custom vehicles and innovations.
Among the Toyota vehicles on display at the SEMA Show were:
4Runner TRD Surf Concept, which draws inspiration from an iconic time in history when the Toyota 4Runner became a staple at '80s SoCal beaches as surfers sought the perfect wave. Built at the Toyota Motorsports Garage, this unique vehicle blends the rugged, open-air spirit of the first-generation 4Runner with the modern styling and advanced technology of the all-new '25 model.
CALTY Land Cruiser Recreation Open eXperience (ROX), which is a bold reimagining of the iconic open-air, open-top Land Cruiser models of the past, designed for modern outdoor adventures. Spearheaded by Toyota's CALTY Design Research, the Land Cruiser ROX features a fully open-air design with custom "skeleton" doors, a sliding soft top, and a functional mid-gate for seamless integration with nature. Learn more about the CALTY Land Cruise ROX in this exclusive Toyota video below.
GR86 Rally Legacy Concept, which concept drew inspiration from the iconic Celica GT-Four rally cars as a tribute to Toyota's rich rally racing heritage. Based on a '24 GR86 with Performance Package, the build features a complete powertrain swap with the GR Corolla's turbocharged 3-cylinder GR-FOUR AWD drivetrain.
No. 84 Tacoma TRD ProRunner Race Concept, which celebrates Toyota's new partnership with Legacy Motor Club and legendary driver Jimmie Johnson. This concept tasked engineers to transform a two-door Tacoma XtraCab into a TRD-equipped desert racer.
Ultimate Tailgate Tundra, a custom build inspired by Toyota's relationship with the NFL as the Official Automotive Partner. This tailgating powerhouse features a custom staging shell with five 55-in. weatherproof outdoor screens and a bespoke audio system based on the JBL Club Marine Series.
Toyota RAV-X Concept, a groundbreaking crossover concept inspired by the rugged endurance reputation of the Dakar Rally. Developed by Toyota's Service Parts and Accessories Development (SPAD) team, this concept emphasizes agile off-road capability and high-speed performance.
Suprabird Tribute, conceived to honor the career of NASCAR legend Richard Petty--Toyota's newest ambassador--and as a celebration of Toyota's partnership with Legacy Motor Club.
Classic Adventure Cruiser, a tasteful build featuring a full Toyota TRD lift with Trailhunter front suspension and fully custom rear.
'94 Toyota Drift Truck, a pet project of Toyota Ambassador Rutledge Wood, this '94 Toyota Minitruck began life as a grocery-getter. With a surface aesthetic inspired by off-road Baja trucks, the truck's transformation includes fiberglass bed sides and a completely custom front-end conversion, combined with robust fenders.
Modellista Overland Vision Concept, as a part of the Associated Accessories Products (AAP) portfolio, this Land Cruiser build exemplifies the Modellista brand's sophisticated design and innovative approach.
Inside Calty's workshop, watch master craftsmen tackle the audacious challenge of transforming the Land Cruiser ROX. With SEMA's deadline looming, engineering ingenuity and design brilliance collide in this high-stakes episode of automotive artistry.
In a major reversal, Connecticut Gov. Ned Lamont this week said an electric-vehicle (EV) mandate was no longer under consideration for the state.
Connecticut, as a CARB state, had sought--and failed--to phase out all new sales of internal-combustion engines by 2035, and was also adhering to current Biden Administration Environmental Protection Agency (EPA) rules, which say 56% of new cars must be electric by 2032.
"No," Lamont told reporters when asked if EV mandates were still on the table. "We were following the federal standards, and I think the federal standards are no more," referring to the expected Trump Administration action to void the current EPA tailpipe emissions rule.
The decision represents a major advocacy win for SEMA and its members. SEMA is not anti-EV, but rather believes that government should remain technology-neutral in its efforts to support carbon emissions reductions. Mandates favor single modes of technology, stifling innovation and kneecapping efforts to develop other promising solutions.
SEMA invested heavily to educate Connecticut residents and lawmakers about the dire impact of EV mandates on their state, commissioning a poll showing overwhelming disapproval of a state ban on gas-powered vehicles, and running an advertisement that aired statewide and online to highlight the automotive aftermarket's innovative work to improve vehicles and encourage the use of alternative fuels. SEMA also highlighted Connecticut's vibrant automotive aftermarket industry, whose annual economic impact exceeds $3.79 billion, and supports more than 13,000 jobs, $1.26 billion in total wages and benefits, and $195 million in state and local taxes paid.
