Industry

The Future Is Here: AI Hits the SEMA Show Floor

By Chris Shelton 

AI at the SEMA Show

 

The world is a complicated place. The automotive world, probably even more so--the technology that carmakers employ to meet safety, emission and fuel-economy standards simply boggles the mind. The seemingly infinite number of chassis, powertrain and trim variations within just a single year, make and model threaten to make the automotive landscape intractable by mere mortals.  

Yet artificial intelligence (AI) and its growing list of practitioners are showing us how to navigate this complexity. The technology that lets computers and machines simulate human traits is transforming whole industries by streamlining workflow, enhancing productivity and unlocking new levels of innovation.  

At the 2023 event in Las Vegas, for example, one vendor showed how it used Generative AI to create structural components that employed materials so efficiently that the products looked more like spiderwebs than car parts. These were organic-looking components designed to withstand intense loads without wasting any material in the manufacturing process.  

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