By SEMA News Editors
GRIDLIFE Expands to Nine National Events
GRIDLIFE is set to grow its National Festival Tour with nine events in 2025, up from five in 2024. The motorsports event will also expand to a three-day weekend format next season.
The announcement, made at the PRI Show in Indianapolis, revealed a lineup of events running from April to October, including two brand-new event venues and enhanced racing and entertainment offerings, organizers said.
The expanded weekend format introduces GRIDLIFE's newest racing class GRIDLIFE Grand Touring (GLGT) to attract GT4, TCR and similar speed machinery alongside established fan favorites GRIDLIFE Touring Cup (GLTC), GRIDLIFE RushSR Series, Track Battle Time Attack, and GRIDLIFE Drift.
High-Performance Driving Education (HPDE) will continue as part of GRIDLIFE's core offerings but will now take place during standalone events, with its schedule set to be announced later.
Beyond the track, GRIDLIFE remains dedicated to blending car culture with live entertainment, the organization said, showcasing vehicles from the '80s, '90s, and '00s in its Concours, hosting the GRIDLIFE Arcade and live music performances.
For more information, visit grid.life.
IHRA Announces New Broadcast Partnership With SPEED SPORT
The International Hot Rod Association (IHRA) has entered into a new partnership with SPEED SPORT 1 to air its content on the live racing network.
SPEED SPORT 1, a F.A.S.T. channel with direct-to-consumer delivery, is on every stream platform including, Amazon Prime, Pluto, Roku, Fubo and Sling. The partnership means IHRA content will be available to more than 200 million consumers on mainstream platforms and 300 million users on every major mobile platform.
For more information, visit ihra.com.