By Richard Barsamian
 Team Allied Exhaust was the winner of last year’s inaugural Industry Cup Challenge. |
The second SEMA Cares Industry Cup Challenge (ICC) will be held during the 2018 SEMA Installation & Gala, Friday, July 20, at the Hilton Los Angeles/Universal City in Los Angeles. Team Allied Exhaust was the winner of last year’s inaugural ICC.
Sponsoring companies will be divided into five divisions, in which they will race high-quality, child-built pinewood cars. Each division crowns a winning company, which then goes on to represent that division in an all-out industry race to No. 1.
SEMA is challenging companies to compete in the following divisions:
- Warehouse Distributors
- Manufacturers
- Media Groups
- Rep Agencies
- Service Providers
The champion will have its company’s name engraved on the trophy and display it for one year. It must then be returned, in a Stanley Cup-style tradition, as it will be up for grabs again at the next Pinewood Drags, when the company will have a chance to defend its title.
The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. The race is officiated by SEMA Cares volunteers.
Visit the SEMA Cares website and sign up today!