The following personalities are slated to appear at the 2011 SEMA Show. (Listings as of September 2, 2011.)

The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.

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For nearly two decades, WTW founder and owner Diko Sulahian has wowed attendees at the annual SEMA Show, making his booth a must-see destination in the hugely popular Wheels & Accessories section. “To me, the keys to business success are relationships, respect that you’ve earned and name recognition,” he said. “That’s kind of the trick to the SEMA Show. The big thing about being there is consistency. It’s not about ‘when things are good, I go to the Show, and when things are bad, I back off for a year.’”

Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www.SEMAomc.com) is a tool you can use to boost your company’s performance. The one-day conference, sponsored by eBay Motors and the Street Performance Council, will take place on Tuesday, November 1, in conjunction with the annual SEMA Show in Las Vegas. The speakers are not only experts in their respective fields but are also top-rated educators.

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.

Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on the latest business trends and technologies or you might get left in the dust. The SEMA Education Institute (SEI) has assembled a comprehensive education program that will be held in conjunction with the SEMA Show. The program will feature multiple tracks, including online marketing, customer service and sales, business management, industry trends and more. Each session will include subject-matter experts who will give you practical tools and resources that can be implemented as soon as you get back to the office. Don’t miss this unparalleled opportunity to get up-to-speed on the latest trends and technologies to give your business the competitive edge you need to succeed. 

The king of the automotive trade shows is better for 2011 as the result of a host of new features. They start with an enhanced website and end with a new cruise event as the grand finale, so the SEMA Show once again continues to evolve and improve. The theme this year—Ideas Alive—begins with the Show itself.

A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than a million vehicle sales each year (www.sema.org/products/10596/influencer-report). And while many new- and used-vehicle dealers understand the power of accessorization, others have questions about how to incorporate accessory sales effectively, providing not only an added impetus for vehicle shoppers to make purchases, but also adding to the dealership’s bottom line through a supporting profit channel. Dealer Day at this year’s SEMA Show will address those questions.

HomeThe SEMA Show is the premier trade event for automotive enterprises of all types. The industry gathers in Las Vegas each year to learn about the latest innovations and most sought-after parts and accessories for car, truck and powersports vehicle owners throughout the world. And the top attraction at this globe-spanning event is Ideas Alive: Featuring the New Products Showcase—the venue where ideas become tangible and attendees find the products that will inspire their customers in the year ahead.

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