With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

Business users who are already comfortable with Twitter are in luck: There are currently hundreds of analytics and time-saving tools available that will enable you to quickly sort through the noise, retrieve the insights you want and generate the reach you’re looking for with minimal effort.

Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

While groups of any kind naturally lend themselves to job opportunities, social networks can give your next career move a real bounce if used expertly. Not surprisingly, the best places to start are on the networks with millions of users.

Google’s recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even-handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit.

While anecdotes abound about professionals who have lost job opportunities over something they’ve posted online, new research reveals that we’re all much more at risk than previously known.

While hundreds of hardware and software solutions emerge on the market each year angling for your PC productivity dollar, only a small percentage offer significant gains. Here’s a sampling of la crème de la crème—PC productivity tools that will leave you wondering how you ever got along without them.

While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon and multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market.

Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent.